ShopeePay Indonesia engagement report
@ShopeePay_ID - 74K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 39 interactions against 74K followers, an engagement rate of 0.052%. Measured over 49 original posts, its engagement rate beats 37% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.7K times each, and 1.45% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 49 posts sampled, 90% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 6.2K interactions, about 158x its own typical post. Recurring topics include #shopeepay, #aplikasishopeepay, #dompetserbabisa.
Measured over 49 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #shopeepay, #aplikasishopeepay, #dompetserbabisa.
Compared with accounts its own size
ShopeePay Indonesia's engagement rate beats 37% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.052%, ShopeePay Indonesia sits above the 25th percentile of the 212,805 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 317 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 4, 2026158x their median
Buat link Saldo Kaget ShopeePay, bagikan di kolom komentar postingan ini dan dapatkan hadiah iPhone 17! 🥳 Yuk, cek cara ikutan giveaway-nya: 1. Wajib follow akun sosial media @shopeepay_id, repost + like postingan ini 2. Wajib download aplikasi ShopeePay di App Store atau Play Store 3. Buat link Saldo Kaget ShopeePay, bagikan di kolom komentar dan gunakan hashtag #SaldoKaget #SaldoKagetShopeePay 4. Periode giveaway: 4-11 Oktober 5. Keputusan pemilihan pemenang oleh tim ShopeePay tidak dapat diganggu gugat. Yuk, ikutan! Siapa tau kamu jadi pemenangnya~ #ShopeePay #AplikasiShopeePay #DompetSerbaBisa
- Oct 19, 202627x their median
[GIVEAWAY] Jawab dan menangkan saldo ShopeePay total 1 JT! Langsung cek cara ikutan giveaway-nya di sini 👇🏻 1. Wajib follow akun X @shopeepay_id dan like postingan ini 2. Wajib download aplikasi ShopeePay di App Store atau Play Store 3. Repost postingan ini, pastikan akun kamu tidak terkunci dan tag @shopeepay_id 4. Komen “DONE” kalau sudah melakukan poin 1-3, tulis jawaban kamu dan mention 3 teman dengan hashtag #GiveawayShopeePay 5. Periode giveaway: 19-25 Oktober 2026 6. Keputusan pemilihan pemenang oleh tim ShopeePay tidak dapat diganggu gugat. Yuk, ikutan! Siapa tau kamu jadi pemenangnya~🥳 #ShopeePay #AplikasiShopeePay #DompetSerbaBisa
- Aug 11, 202622x their median
[REPOST & MENANGKAN] Memperingati 81 Tahun Kemerdekaan Indonesia ada hadiah pulsa 81RB untuk 17 Orang! Langsung cek cara ikutan giveaway-nya di sini 👇🏻 1. Wajib follow akun Twitter/X @shopeepay_id dan like postingan ini 2. Wajib download aplikasi ShopeePay di App Store atau Play Store 3. Repost postingan ini dan pastikan akun kamu tidak terkunci 4. Komen “DONE” kalau sudah melakukan poin 1-3 dan mention 3 teman kamu dengan hashtag #GiveawayShopeePay 5. Periode giveaway: 11-17 Agustus 6. Keputusan pemilihan pemenang oleh tim ShopeePay tidak dapat diganggu gugat. Yuk, ikutan! Siapa tau kamu jadi pemenangnya~🥳 #ShopeePay #AplikasiShopeePay #DompetSerbaBisa
- Oct 15, 20264.9x their median
H-1! Saldo Kaget ShopeePay Tiap Jumat. Follow semua sosmed ShopeePay & nyalain notifikasinya, biar nggak ketinggalan updatenya! Komen 'shopeepay' kalo kamu udah siap dapetin Saldo Kaget dari Mimin, besok.
- Oct 6, 20263.1x their median
🇮🇩 SELAMAT ATAS KEMENANGAN TIMNAS INDONESIA! 🏆🔥 Kemenangan Garuda akhirnya jadi milik kita! Sekarang giliran kamu ikut rayakan kemenangan ini! 👇 Momen apa yang paling bikin kamu merinding di FINAL INDONESIA VS THAILAND? Spill di kolom komentar! Cerita terunik bakal dapat kejutan dari mimin~ 👀 #ShopeePay #AplikasiShopeePay #DompetSerbaBisa #TimnasIndonesia #Indonesia
- Sep 1, 20262.2x their median
Ini dia yang ditunggu-tunggu~ Bayar QRIS Pasti Cashback s.d. 100RB pakai aplikasi ShopeePay! Pssst, bisa pakai limit SPayLater juga loh 🥳 Langsung cobain sekarang juga, dengan cara buka aplikasi ShopeePay —> klik ikon QRIS —> lakukan pembayaran dan dapatkan cashback-nya! #ShopeePay #AplikasiShopeePay #AplikasiShopeePayPastiCashback #DompetSerbaBisa
- Oct 18, 20261.9x their median
ShopeePay berhasil meraih penghargaan Integrated E-Wallet Application of the Year dari Marketeers Editor’s Choice Awards 2026! 🎉 Terima kasih kepada seluruh sobat ShopeePay yang terus memercayakan berbagai transaksi sehari-harinya bersama aplikasi ShopeePay. Yuk, terus nikmati kemudahan transaksi dalam satu aplikasi! #ShopeePay #AplikasiShopeePay #DompetSerbaBisa
- Oct 16, 20261.8x their median
Hari Jumat! Waktunya bagi-bagi Saldo Kaget ShopeePay 👀 Cusss scan langsung di sini 👇🏻 #SaldoKaget #SaldoKagetShopeePay https://t.co/3ED3dDmbQh
- Oct 4, 20261.8x their median
10.10 akan datang~ Ada yang Rp1, ada yang bikin cuan sampai total 100JT, ada yang bikin kenyang 🤤 Tebak apa saja? Tulis tebakan kamu di kolom komentar! 👇 #AplikasiShopeePay1010SuperShopeePayDay #1010SuperShopeePayDay #AplikasiShopeePay #DompetSerbaBisa #ShopeePay https://t.co/ALXsG8gdoA
- Oct 5, 20261.7x their median
Apa itu Saldo Kaget ShopeePay? 🤔 Sering dapat link Saldo Kaget? Takut scam atau phising? Tenang #SaldoKagetShopeePay adalah fitur resmi dari aplikasi ShopeePay buat bagi-bagi cuan ke banyak orang sekaligus lewat link atau QR code. Asal ngarahnya langsung ke halaman "Amplop" di aplikasi ShopeePay, fix itu rezeki kamu ya! Eittss, ada bonus tambahan juga loh, cek yuk 👇🏻✨ 1️⃣ Top 3 Pemenang Mingguan: Kalau kamu masuk ke TOP 3 PENGIRIM dengan jumlah klaim terbanyak tiap hari Jumat, kamu bakal dapat hadiah tambahan saldo ShopeePay Rp 1.000.000! Ramaikan juga hashtag #SaldoKagetShopeePay 2️⃣ Dapetin Saldo Kaget Gratis dari Mimin! Pantengin terus sosial media @shopeepay_id tiap hari Jumat karena bakal ada kejutan Saldo Kaget ShopeePay di Instagram story! Cari pakai hashtag resmi #SaldoKagetShopeePay juga ya~ #ShopeePay #AplikasiShopeePay #SaldoKaget #SaldoKagetShopeePay #DompetSerbaBisa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 39 interactions against 74K followers, an engagement rate of 0.052%. Measured over 49 original posts, its engagement rate beats 37% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.7K times each, and 1.45% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 49 posts sampled, 90% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 6.2K interactions, about 158x its own typical post. Recurring topics include #shopeepay, #aplikasishopeepay, #dompetserbabisa.
- What is ShopeePay Indonesia's engagement rate on X?
- ShopeePay Indonesia (@ShopeePay_ID) has an engagement rate of 0.052%, based on the median interactions across 49 original posts from the last 30 days against 74,454 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.052%, ShopeePay Indonesia sits above the 25th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ShopeePay_ID have real engagement?
- Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ShopeePay_ID post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.93 posts per day across the measured window.