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Hon. Scott Morrison AC engagement report

@ScoMo30 - 583K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.

Engagement

Per follower
0.024%
of 583K followers
Per impression
0.546%
26K views on a typical post
Reach
4.38%
of its followers see a post
Typical post
140
interactions (median)
Saved
0.016%
4 bookmarks on a typical post
Posting rate
0.2/day
active 10% of days
Peak time
00:00 UTC
Friday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 140 interactions against 583K followers, an engagement rate of 0.024%. Posts are seen about 26K times each, and 0.546% of those impressions turn into an interaction. That is about 4.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 109K interactions, about 778x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.

Where this sits in the catalog

At 0.024%, Hon. Scott Morrison AC sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 519 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 2025778x their median

    "I forgive him." Erika Kirk says she forgives the man suspected of killing her husband: "I forgive him because it was what Christ did. And is what Charlie would do." https://t.co/aEnvRVXmMc

    92K11K4.5K1.5K8.4M viewsView on X
  • Oct 8, 2025714x their median

    "I am very proud to announce that Israel and Hamas have both signed off on the first Phase of our Peace Plan... BLESSED ARE THE PEACEMAKERS!" - President Donald J. Trump https://t.co/lAUxi1UPYh

    77K15K5.5K2.2K6.2M viewsView on X
  • Jun 9, 2026106x their median

    Warm congratulations to PM @narendramodi on becoming India’s longest-serving elected Prime Minister. A true statesman who has transformed India’s economy and standing in the world. Proud of the Comprehensive Strategic Partnership we built together. Congrats my friend. 🇦🇺 🇮🇳 https://t.co/liK2GEfejJ

    13K1.7K1182790K viewsView on X
  • Jul 9, 202650x their median

    Thanks to PM @narendramodi for the invitation to catch up in Melbourne today. Together we were able to to elevate the Australian India relationship to its highest ever level. I wish him all the very best for his visit. 🇦🇺🇮🇳 And yes, he did ask about how my Indian cooking was progressing. 🥘😀 #modi

    5.9K62047550141K viewsView on X
  • Jan 20, 202636x their median

    Hamas never praised the actions of my Government @AlboMP, but they did praise yours. Wall Street Journal article published on 19 December, 2025 https://t.co/H5ISaLXX91

    3.3K599923126232K viewsView on X
  • Dec 21, 202529x their median

    Not good enough! The victims of this extreme Islamist terrorist attack deserve better than this - so does the Australian Jewish Community - so do all Australians. Fix it and call a full Commonwealth led Royal Commission that specifically deals with the rise of antisemitism in Australia, especially since October 7, 2023, just as @JoshFrydenberg passionately pleaded for on behalf of his community this week.

    2.3K3671.4K116163K viewsView on X
  • Jun 22, 202577x their median

    Peace through strength https://t.co/NlFQqfBS2N

    2.4K1551.1K170230K viewsView on X
  • Jan 28, 202625x their median

    My calls for self regulation of the Islamic faith in Australia is requiring nothing more of Islamic religious leaders than any other faiths in Australia. I am asking for Islamic leaders to regulate and provide stronger protections against radicalisation within the Islamic faith community for the benefits of their own community and our wider Australian society. As I said in the speech, if there similar weaknesses in other faiths, including my own, the same requirements should apply.

    2.4K26979087164K viewsView on X
  • Dec 15, 202518x their median

    The Bondi Terrorist Attack on our Jewish Community was the product of Anti-semitism that has been allowed to flourish in Australia since the October 7 attacks in Israel in 2023 and enable the terrorist violence that has now desecrated our nation. Antisemitism was the loaded weapon at the centre of this terrorist crime. That is the weapon that Govenments, and all Australians alike, must now be focussed on removing from our society. Reviews of all relevant security laws and operational practices are necessary and must be acted upon - this is standard practices, but they must not distract us from the primary cause of this terrorist attack - antisemitism. That is where leadership must focus. https://t.co/cRCMRW9w8r

    1.3K2528957174K viewsView on X
  • Jan 28, 202615x their median

    Once again the same excuses and diversions are being made for not dealing with the issue of Islamic extremist radicalisation in Australia. This is not about blame for December 14 - that is a straw man argument - but an honest appeal for what is needed to prevent such radicalisation in the future. Hollow appeals for unity mean nothing if they are used as an excuse for not confronting or acting on how radicalisation is occurring in Australia. This is as true of extremist Islam as it is for all other forms of political radicalisation, whether on the right or left, which is also present in Australia. We must stop avoiding the issue and work productively and honestly to address this issue for the sake of all faiths to make a positive and peaceful contribution. If not now after December 14, then when!

    1.4K2055235052K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 140 interactions against 583K followers, an engagement rate of 0.024%. Posts are seen about 26K times each, and 0.546% of those impressions turn into an interaction. That is about 4.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 109K interactions, about 778x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Hon. Scott Morrison AC's engagement rate on X?
Hon. Scott Morrison AC (@ScoMo30) has an engagement rate of 0.024%, based on the median interactions across 4 original posts from the last 30 days against 582,618 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.024%, Hon. Scott Morrison AC sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ScoMo30 have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ScoMo30 post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 0.2 posts per day across the measured window.

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