Sanya, China engagement report
@SanyaofChina - 73K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 4 interactions against 73K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 312 times each, and 1.12% of those impressions turn into an interaction. That is about 0.427% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 79 interactions, about 20x its own typical post. Recurring topics include #sanya, #visitsanya, #nationalday.
Measured over 12 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #sanya, #visitsanya, #nationalday.
Compared with accounts its own size
Sanya, China's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Sanya, China sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 280 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 18, 202620x their median
The campaign comes as record numbers of inbound travelers are arriving in Sanya amid China's expansion of visa-free access. The city is looking for ways to turn that influx into spending, deeper travel experiences and overseas word-of-mouth. #ShoppingInChina #ChinaTravel #ChinaBound https://t.co/o44K9QZwJq Turn China stories into journeys. https://t.co/9AGQyAvfx3
- Sep 23, 202613x their median
Sanya has just unveiled three sports tourism routes🙌! Whether it's teeing off at a seaside golf course, learning to dive with an Olympics champion's club or earning your PADI certification off Wuzhizhou Island — there's a route for every kind of traveler. https://t.co/J2Glz73m17
- Sep 2, 202610x their median
The 2026 Miss City Tourism World global finals will be held in Sanya this December🤩. Past winners of the Miss City Tourism World pageant recently set sail off the coast of Sanya — soaking up the tropical coastal vibes aboard a yacht. https://t.co/C4xhGMk6JQ
- Aug 31, 20268.8x their median
Dragon boats took to the waters of the Sanya River with their oars flashing recently for the 2026 Hainan FTP Rural Dragon Boat Series🚣! Nearly 300 paddlers from 13 teams across the province brought the river to life with flying splashes, pounding drums and roaring cheers. https://t.co/Rr4mGC7Cr2
- Sep 3, 20268.0x their median
Hainan boasts the largest maritime jurisdiction among all Chinese provinces. Its azure waters are a national treasure, bringing countless opportunities. In recent years, Hainan has been upgrading traditional fisheries while pursuing deep integration of technological and industrial innovation in the marine sector. The Hainan Free Trade Port has further opened new prospects for the island's marine economy. Watch the video to learn more.
- Dec 18, 20255.8x their median
#HainanFTP begins its island-wide special customs operations on Dec 18, marking a new phase of China's opening-up in the new era. https://t.co/7nJ7QWkJ7B
- Sep 3, 20265.3x their median
Sanya recently showcased its tropical tourism at the 2026 Silk Road Dialogue in Istanbul, Turkiye. As a founding member of the International Tourism Alliance of Silk Road Cities, Sanya is expanding its global tourism ties and welcomes more travelers with open arms🤗. https://t.co/ouAvJbEo8U
- Sep 15, 20265.0x their median
Recently, overseas Chinese media representatives visited the Sanya Heitu Li Pottery Handicraft Farmers' Specialized Cooperative. They tried the millennia-old Li pottery techniques of coil building and open-air firing, praising its rustic and touching charm👏. https://t.co/hA7iIbZbgp
- Sep 30, 20263.5x their median
From sunrise surfing to sunset strolls, from night markets to ancient villages — Sanya's holiday magic comes in every shape and pace. And with National Day holiday just around the corner, the fun is just getting started. Pack your bags — Sanya is ready for you🥳! https://t.co/4C8NYk9nyJ
- Sep 28, 20263.5x their median
On Sept 25, crowds of visitors from home and abroad strolled along the shore — enjoying the waves and sea breeze. As night fell, drones lit up the sky above Sanya International Duty-Free Shopping Complex — drawing crowds of onlookers to share a precious moment🥰. https://t.co/i0X0WXstVV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 73K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 312 times each, and 1.12% of those impressions turn into an interaction. That is about 0.427% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 79 interactions, about 20x its own typical post. Recurring topics include #sanya, #visitsanya, #nationalday.
- What is Sanya, China's engagement rate on X?
- Sanya, China (@SanyaofChina) has an engagement rate of 0.005%, based on the median interactions across 12 original posts from the last 30 days against 73,072 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Sanya, China sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SanyaofChina have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SanyaofChina post?
- Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.