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Sanya, China engagement report

@SanyaofChina - 73K followers on X

Measured over 12 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 73K followers
Per impression
1.12%
312 views on a typical post
Reach
0.42%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.47/day
active 40% of days
Peak time
07:00 UTC
Wednesday

A typical post picks up 4 interactions against 73K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 312 times each, and 1.12% of those impressions turn into an interaction. That is about 0.427% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 79 interactions, about 20x its own typical post. Recurring topics include #sanya, #visitsanya, #nationalday.

Measured over 12 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #sanya, #visitsanya, #nationalday.

Compared with accounts its own size

Sanya, China's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Sanya, China sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,482 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 280 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 202620x their median

    The campaign comes as record numbers of inbound travelers are arriving in Sanya amid China's expansion of visa-free access. The city is looking for ways to turn that influx into spending, deeper travel experiences and overseas word-of-mouth. #ShoppingInChina #ChinaTravel #ChinaBound https://t.co/o44K9QZwJq Turn China stories into journeys. https://t.co/9AGQyAvfx3

    683531.3K viewsView on X
  • Sep 23, 202613x their median

    Sanya has just unveiled three sports tourism routes🙌! Whether it's teeing off at a seaside golf course, learning to dive with an Olympics champion's club or earning your PADI certification off Wuzhizhou Island — there's a route for every kind of traveler. https://t.co/J2Glz73m17

    44440731K viewsView on X
  • Sep 2, 202610x their median

    The 2026 Miss City Tourism World global finals will be held in Sanya this December🤩. Past winners of the Miss City Tourism World pageant recently set sail off the coast of Sanya — soaking up the tropical coastal vibes aboard a yacht. https://t.co/C4xhGMk6JQ

    36230192K viewsView on X
  • Aug 31, 20268.8x their median

    Dragon boats took to the waters of the Sanya River with their oars flashing recently for the 2026 Hainan FTP Rural Dragon Boat Series🚣! Nearly 300 paddlers from 13 teams across the province brought the river to life with flying splashes, pounding drums and roaring cheers. https://t.co/Rr4mGC7Cr2

    30401330K viewsView on X
  • Sep 3, 20268.0x their median

    Hainan boasts the largest maritime jurisdiction among all Chinese provinces. Its azure waters are a national treasure, bringing countless opportunities. In recent years, Hainan has been upgrading traditional fisheries while pursuing deep integration of technological and industrial innovation in the marine sector. The Hainan Free Trade Port has further opened new prospects for the island's marine economy. Watch the video to learn more.

    218121.5K viewsView on X
  • Dec 18, 20255.8x their median

    #HainanFTP begins its island-wide special customs operations on Dec 18, marking a new phase of China's opening-up in the new era. https://t.co/7nJ7QWkJ7B

    203002.5K viewsView on X
  • Sep 3, 20265.3x their median

    Sanya recently showcased its tropical tourism at the 2026 Silk Road Dialogue in Istanbul, Turkiye. As a founding member of the International Tourism Alliance of Silk Road Cities, Sanya is expanding its global tourism ties and welcomes more travelers with open arms🤗. https://t.co/ouAvJbEo8U

    15600269K viewsView on X
  • Sep 15, 20265.0x their median

    Recently, overseas Chinese media representatives visited the Sanya Heitu Li Pottery Handicraft Farmers' Specialized Cooperative. They tried the millennia-old Li pottery techniques of coil building and open-air firing, praising its rustic and touching charm👏. https://t.co/hA7iIbZbgp

    15320247K viewsView on X
  • Sep 30, 20263.5x their median

    From sunrise surfing to sunset strolls, from night markets to ancient villages — Sanya's holiday magic comes in every shape and pace. And with National Day holiday just around the corner, the fun is just getting started. Pack your bags — Sanya is ready for you🥳! https://t.co/4C8NYk9nyJ

    8501142K viewsView on X
  • Sep 28, 20263.5x their median

    On Sept 25, crowds of visitors from home and abroad strolled along the shore — enjoying the waves and sea breeze. As night fell, drones lit up the sky above Sanya International Duty-Free Shopping Complex — drawing crowds of onlookers to share a precious moment🥰. https://t.co/i0X0WXstVV

    8330145K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sanya#visitsanya#nationalday#sanyaholidayvibes#gochinainsanya

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 73K followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 312 times each, and 1.12% of those impressions turn into an interaction. That is about 0.427% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 79 interactions, about 20x its own typical post. Recurring topics include #sanya, #visitsanya, #nationalday.

What is Sanya, China's engagement rate on X?
Sanya, China (@SanyaofChina) has an engagement rate of 0.005%, based on the median interactions across 12 original posts from the last 30 days against 73,072 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Sanya, China sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SanyaofChina have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SanyaofChina post?
Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.

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