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Samsung Mobile engagement report

@SamsungMobile - 11M followers on X

Measured over 8 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Middle of its size range
Per follower
0.036%
of 11M followers
Per impression
4.14%
94K views on a typical post
Reach
0.87%
of its followers see a post
Typical post
3.9K
interactions (median)
Saved
0.134%
126 bookmarks on a typical post
Posting rate
0.53/day
active 20% of days
Peak time
10:00 UTC
Tuesday

A typical post picks up 3.9K interactions against 11M followers, an engagement rate of 0.036%. Measured over 8 original posts, its engagement rate beats 53% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 94K times each, and 4.14% of those impressions turn into an interaction. That is about 0.871% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 72K interactions, about 18x its own typical post. Recurring topics include #galaxyai, #galaxyzfold8, #galaxybudson.

Measured over 8 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #galaxyai, #galaxyzfold8, #galaxybudson.

Compared with accounts its own size

Samsung Mobile's engagement rate beats 53% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.036%, Samsung Mobile sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 187 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 15, 202618x their median

    Your hope is ready. Tomorrow, a new hope unfolds 🔥 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/R82U9AAtdE

    48K22K791764744K viewsView on X
  • Jul 22, 202614x their median

    The all-new #GalaxyZFold8 in Lavender sure looks good on j-hope 💜 What do you think of the color? 👇 #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/x0Ufstwhzt https://t.co/YuxYpV2hKL

    37K17K516340401K viewsView on X
  • Jul 15, 202614x their median

    Can't give away too much, but j-hope is already hyped for what’s unfolding 🐿️ The full reveal is coming soon! 🤫 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/tfZsC7lrMh

    35K19K558541737K viewsView on X
  • Jul 7, 202612x their median

    💙 Like this post and get a front-row seat to what's next. Can you guess what's coming? Join us at Samsung Galaxy Unpacked on July 22. A new shape unfolds. https://t.co/Zw4XnP7jSD

    42K3.3K2.0K203490M viewsView on X
  • Jun 30, 2026209x their median

    💙 Like this post to unlock more exclusive BTS concert 'ARIRANG' moments captured with Galaxy. Ready for the next reveal? Stay tuned, we're just getting started. https://t.co/7yOX5I8wv1

    32K3.7K58675148M viewsView on X
  • Jul 21, 20268.5x their median

    Tomorrow’s the day it all unfolds 🙌 I “hope” you’re excited as much as I am! Come and watch #GalaxyUnpacked live with me! 🤩👀 #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/oc7TvRFFY6

    22K11K328157253K viewsView on X
  • Jul 22, 20267.5x their median

    Finally! The all-new #GalaxyZFold8 just dropped 💥 j-hope is already loving the new aspect ratio. Hope you love it too! ✨ #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/8YGrqMghQY https://t.co/WNS92wGKWo

    20K9.0K20171257K viewsView on X
  • May 16, 2026198x their median

    Make the stadium jump at BTS WORLD TOUR 'ARIRANG' 🌏 Eyes on the stage. Hands in the air. Sing along with them. This memorable moment is captured #withGalaxy. #GalaxyAI #GalaxyS26Ultra #BTS_WORLDTOUR_ARIRANG_SPONSOR #Samsung Learn more: https://t.co/jqYYZRFyJh https://t.co/dFrR400n0y

    20K7.8K9394319K viewsView on X
  • Oct 16, 20266.4x their median

    Behind every performance, a story unfolds. Galaxy Z Fold8 has been with j-hope every step of the way behind the scenes. Stay tuned for the full performance ✨ #GalaxyAI #GalaxyZFold8 https://t.co/MLnOxfXRpq

    15K8.7K486501443K viewsView on X
  • Oct 27, 20266.1x their median

    Today’s essentials, j-hope edition ✨ #GalaxyZFold8 and the new #GalaxyBudsOn One for the view 👀 one for the vibe 🎶 and a whole lot of Hope. #GalaxyAI https://t.co/7oGs1ZbHlR

    16K7.5K165162150K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#galaxyai#galaxyzfold8#galaxybudson#galaxysmarttag3#galaxytabs12

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.9K interactions against 11M followers, an engagement rate of 0.036%. Measured over 8 original posts, its engagement rate beats 53% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 94K times each, and 4.14% of those impressions turn into an interaction. That is about 0.871% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 72K interactions, about 18x its own typical post. Recurring topics include #galaxyai, #galaxyzfold8, #galaxybudson.

What is Samsung Mobile's engagement rate on X?
Samsung Mobile (@SamsungMobile) has an engagement rate of 0.036%, based on the median interactions across 8 original posts from the last 30 days against 10,781,403 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, Samsung Mobile sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SamsungMobile have real engagement?
Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SamsungMobile post?
Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.53 posts per day across the measured window.

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