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Sabrina Sato engagement report

@SabrinaSato - 8.2M followers on X

Measured over 18 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 8.2M followers
Per impression
1.56%
16K views on a typical post
Reach
0.2%
of its followers see a post
Typical post
251
interactions (median)
Saved
0.025%
4 bookmarks on a typical post
Posting rate
1.37/day
active 43% of days
Peak time
02:00 UTC
Thursday

A typical post picks up 251 interactions against 8.2M followers, an engagement rate of 0.003%. Measured over 18 original posts, its engagement rate beats 20% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 1.56% of those impressions turn into an interaction. That is about 0.195% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 19K interactions, about 76x its own typical post. Recurring topics include #pfw, #halloweensephora, #paris.

Measured over 18 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #pfw, #halloweensephora, #paris.

Compared with accounts its own size

Sabrina Sato's engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Sabrina Sato sits below the 10th percentile of the 212,078 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,078 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,460 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 132 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 5, 202676x their median

    PRONTA! 💛🧡❤️🩷💜💙 Hoje é dia de ensaio de quadra da minha Gaviões da Fiel! https://t.co/905u1a668I

    18K35799203379K viewsView on X
  • Oct 16, 202643x their median

    ÂNIMA #HalloweenDaSephora https://t.co/jK39Hln05l

    10K30192202812K viewsView on X
  • Aug 5, 202638x their median

    mamãe treinou 😍❤️ https://t.co/syr912mExr

    9.3K515717140K viewsView on X
  • Aug 17, 202623x their median

    Só amor pra começar a semana 🤍 https://t.co/KMupvYGrPT

    5.8K4713273K viewsView on X
  • Aug 9, 202622x their median

    Nicolas, meu amor, seu primeiro Dia dos Pais… Mas, pensando bem, não é o primeiro, né? Você já era pai no sonho, no desejo, no cuidado. E agora, mesmo com o nosso bebê ainda no forninho, você já é pai dele há muito tempo: desde quando ele era só um sonho nosso. Depois de tudo que vivemos até chegar aqui, ver esse sonho se realizando ao seu lado é ainda mais especial. Tenho certeza de que você vai ser um pai muito incrível. Feliz Dia dos Pais, meu amor! Te amo infinito ❤️

    5.4K47115180K viewsView on X
  • Aug 22, 202621x their median

    6 meses aproximadamente 🥰😘 https://t.co/av4rji0xFs

    5.3K3919760K viewsView on X
  • Sep 6, 202621x their median

    As duas já eram amigas, eu me intrometi no e viramos um trio 😘 amo muito hahahaha! #AltasHoras https://t.co/semcOfArsp

    5.2K63181051K viewsView on X
  • Sep 8, 202618x their median

    O frio de São Paulo não vai parar a mamãe aqui 😘 https://t.co/UyxLiADwNZ

    4.3K4418888K viewsView on X
  • Jul 13, 20269.5x their median

    😍 https://t.co/xyvpsdNLWb

    3.9K3770799K viewsView on X
  • Sep 12, 202616x their median

    🩵🤍🩵🤍 https://t.co/oNFRl4RNnI

    3.8K127162544K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pfw#halloweensephora#paris#sabrinasato#globopop

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 251 interactions against 8.2M followers, an engagement rate of 0.003%. Measured over 18 original posts, its engagement rate beats 20% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 1.56% of those impressions turn into an interaction. That is about 0.195% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 19K interactions, about 76x its own typical post. Recurring topics include #pfw, #halloweensephora, #paris.

What is Sabrina Sato's engagement rate on X?
Sabrina Sato (@SabrinaSato) has an engagement rate of 0.003%, based on the median interactions across 18 original posts from the last 30 days against 8,208,659 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Sabrina Sato sits below the 10th percentile of the 212,078 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SabrinaSato have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SabrinaSato post?
Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 1.37 posts per day across the measured window.

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