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Rob Lowe engagement report

@RobLowe - 1.2M followers on X

Measured over 1 original post from a 30-day window, last computed on October 17, 2026.

Engagement

Per follower
0.009%
of 1.2M followers
Per impression
0.396%
28K views on a typical post
Reach
2.23%
of its followers see a post
Typical post
109
interactions (median)
Saved
0.022%
6 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
18:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 109 interactions against 1.2M followers, an engagement rate of 0.009%. Posts are seen about 28K times each, and 0.396% of those impressions turn into an interaction. That is about 2.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 48K interactions, about 442x its own typical post. Recurring topics include #gillianjacobs, #willbrill. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 17, 2026. Recurring tags: #gillianjacobs, #willbrill.

Where this sits in the catalog

At 0.009%, Rob Lowe sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 133 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 27, 2024442x their median

    Saddened to hear Dame Maggie Smith has passed. I had the unforgettable experience of working with her; sharing a two-shot was like being paired with a lion. She could eat anyone alive, and often did. But funny, and great company. And suffered no fools. We will never see another. God speed, Ms. Smith!

    45K2.5K4201171.2M viewsView on X
  • Jun 20, 2024315x their median

    Today we lost one of our greatest actors, Donald Sutherland. It was my honor to work with him many years ago, and I will never forget his charisma and ability. If you want a master class in acting, watch him in “Ordinary People”. My condolences to Kiefer. https://t.co/qjMz69Nraq

    32K1.6K41674655K viewsView on X
  • Jul 13, 2026176x their median

    Sam Neill was a true unicorn. Brilliant actor in all genres. Handsome leading man and killer character actor. Loving family man with a life outside of show business. A hero of mine, and I will miss him.

    18K630888313K viewsView on X
  • Apr 25, 202664x their median

    When Mike Tyson walked back into Vegas, the entire celebrity world showed up... and it ended in 89 seconds https://t.co/UgMq7ZjMFZ

    7.5K51662221.1M viewsView on X
  • Feb 20, 202662x their median

    An Open Letter to David Ellison- Re: industry challenges David, Among the long-standing, important and unresolved issues, I urge you to consider my lack of a credit in Tommy Boy. This atrocity was perpetrated by a previous regime, and is a known stain on the Paramount legacy. I, and others, urge you to be on the right side of history and rectify this heinous act, with the addition of: “and Rob Lowe as Paul” above title. Thank you for your attention to this matter! RL

    6.0K304312651.1M viewsView on X
  • Mar 17, 202447x their median

    This is #60. https://t.co/wKWzQLFDZ7

    4.6K17631036190K viewsView on X
  • Jan 19, 202435x their median

    Rob Lowe meant to text Robert Downey Jr. about winning the Golden Globe. Instead he messaged Bradley Cooper, who lost the award. "I text him, ‘So glad you won. That is the most beautiful acceptance speech I’ve heard in a long time. Boy, do you deserve it.’ I hit it and I realize, ‘Oh sh*t. I just sent that to Bradley Cooper.’ I said, ‘No, no, I meant that for Robert Downey Jr.’ Now that’s even worse! I made the guy feel worse! It was terrible.” Read more now: https://t.co/Mo5FBGb12s

    3.1K144545301.9M viewsView on X
  • May 21, 202418x their median

    Saddened to hear of the passing of Fred Roos. Every movie lover should know his name. He was a casting genius and responsible for the careers of: Harrison Ford, Al Pacino, Mark Hamill, Carrie Fisher, Diane Keaton, Robert Duvall, Laurence Fishburne, Tom Cruise and the rest of The Outsiders cast (including me), and many others. Thank you, Fred and godspeed.

    1.7K160436164K viewsView on X
  • Jan 12, 20247.5x their median

    From high school to now, you better believe we’ve got some stories to tell. @RobertDowneyJr joins me on LITERALLY! this week— https://t.co/57LxeL2rgI https://t.co/Mb3S2pSnVP

    6978231971K viewsView on X
  • May 26, 20267.2x their median

    Today, and every day, I remember and thank those who have served and sacrificed so we may live free, safe lives. Always grateful. Always remember. #MemorialDay https://t.co/eAvKKV9XWk

    7284515019K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gillianjacobs#willbrill

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 109 interactions against 1.2M followers, an engagement rate of 0.009%. Posts are seen about 28K times each, and 0.396% of those impressions turn into an interaction. That is about 2.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 48K interactions, about 442x its own typical post. Recurring topics include #gillianjacobs, #willbrill. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Rob Lowe's engagement rate on X?
Rob Lowe (@RobLowe) has an engagement rate of 0.009%, based on the median interactions across 1 original posts from the last 30 days against 1,232,414 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Rob Lowe sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RobLowe have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @RobLowe post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

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