PUMAS engagement report
@PumasMX - 2.1M followers on X
Measured over 260 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 120 interactions against 2.1M followers, an engagement rate of 0.006%. Measured over 260 original posts, its engagement rate beats 26% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.11% of those impressions turn into an interaction. That is about 0.508% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 260 posts sampled, 72% carry an image or video and 10% link out. The account's strongest tracked post pulled 11K interactions, about 88x its own typical post. Recurring topics include #siemprepumas, #ap2026, #ligamx.
Measured over 260 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #siemprepumas, #ap2026, #ligamx.
Compared with accounts its own size
PUMAS's engagement rate beats 26% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, PUMAS sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 72% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 72% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 162 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 25, 202688x their median
HUGO SÁNCHEZ #SiemprePumas https://t.co/boWfoGb6jX
- Aug 27, 202680x their median
EL HIJO PRÓDIGO REGRESA A CASA. 🐾🔥🧑🏻🦱 Hay amores que son para siempre y lugares que te pertenecen aunque te ausentes. Hoy vuelve con más sabiduría, más experiencia y la misma alegría de siempre. ¡Bienvenido a la que siempre ha sido tu casa, Chino! 🫡 #SiemprePumas https://t.co/2yNJ4o6FDq
- Aug 27, 202647x their median
Uno siempre regresa a donde fue feliz... ¡y la Chinomanía está de regreso! 🧑🏻🦱🐾 Que esta nueva historia con el azul y oro sea aún mejor. ¡Toda la familia universitaria te recibe con los brazos abiertos! 💙🫂 Dejen su 📝 mensaje de bienvenida para el “Chino”👇 #SiemprePumas https://t.co/uIdTjUzKXZ
- Oct 23, 202645x their median
Donde todo empezó. 🏟️🐾⚽️ A 50 años de su debut profesional con la camiseta auriazul, Hugo Sánchez regresó a la que siempre será su casa: el Estadio Olímpico Universitario. Recorrer este césped es revivir el génesis de una leyenda que conquistó el mundo entero, pero que siempre llevó a Pumas en el corazón. Aquí nació el sueño del Niño de Oro. “¡Que te lo digo yo!” #SiemprePumas
- Oct 23, 202642x their median
No eran solo goles... eran obras de arte firmadas por un genio, cada disparo era una sentencia, cada vuelo, una postal que se quedó grabada para siempre en la historia del fútbol mundial. 🖼️⚽️ #SiemprePumas https://t.co/33G8cIjmB2
- Aug 28, 202641x their median
¡Auriazules, el Chino está de regreso! 🧑🏻🦱🔥🔝 #SiemprePumas https://t.co/cZkokSACZS
- Aug 18, 202640x their median
🚨Comunicado Oficial https://t.co/4cBXrqTEUO
- Oct 25, 202639x their median
La foto perfecta no existe... La foto 🤩 ¡MUCHA CALIDAD AQUÍ! 😉 #SiemprePumas https://t.co/2CzPrSazvA
- Sep 11, 202637x their median
¡SE GANÓ EN C.U.! ✅ #SiemprePumas #FutbolEnTusManos @Telcel https://t.co/KsA6bycjEk
- Oct 23, 202637x their median
Una obra de arte para celebrar 5️⃣0️⃣ años de inspiración pura. 🐾 𝓔𝓛 𝓝𝓘Ñ𝓞 𝓓𝓔 𝓞𝓡𝓞 #SiemprePumas https://t.co/NMK2uSshsi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 120 interactions against 2.1M followers, an engagement rate of 0.006%. Measured over 260 original posts, its engagement rate beats 26% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.11% of those impressions turn into an interaction. That is about 0.508% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 260 posts sampled, 72% carry an image or video and 10% link out. The account's strongest tracked post pulled 11K interactions, about 88x its own typical post. Recurring topics include #siemprepumas, #ap2026, #ligamx.
- What is PUMAS's engagement rate on X?
- PUMAS (@PumasMX) has an engagement rate of 0.006%, based on the median interactions across 260 original posts from the last 30 days against 2,127,949 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, PUMAS sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PumasMX have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PumasMX post?
- Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 8.87 posts per day across the measured window.