⁷ engagement report
@Pk_bts_land - 86K followers on X
Measured over 39 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 2.4K interactions against 86K followers, an engagement rate of 2.79%. Measured over 39 original posts, its engagement rate beats 97% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 12K times each, and 20.6% of those impressions turn into an interaction. That is about 13.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 6.8x its own typical post. Recurring topics include #alwaysbyyoursidejk, #autumnbloomrm, #beyondtheverserm.
Measured over 39 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #alwaysbyyoursidejk, #autumnbloomrm, #beyondtheverserm.
Compared with accounts its own size
⁷'s engagement rate beats 97% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 100% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 2.79%, ⁷ sits above the 90th percentile of the 213,004 accounts in this comparison. That places it in the top 10% band, which runs 2.61% to 82.8%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 20266.8x their median
Forbes calls BTS’s audience “an independent constituency”, one the Grammys can’t control. The Academy can withhold a trophy, but it “cannot withdraw the attention, amplification, revenue and cultural standing” millions give BTS. That’s power no trophy can measure. https://t.co/9X1VaLJEia
- Sep 14, 20263.7x their median
SWIM (178 days) becomes BTS's fastest song to reach 900 Million streams on Spotify, surpassing Dynamite (283 days) https://t.co/LLzKBRXLIw
- Sep 11, 20263.2x their median
SWIM becomes the FASTEST 2026 song to surpass 880 Million streams on Spotify. https://t.co/xdIxWE1eks
- Apr 19, 20263.2x their median
One month ago, BTS released the record breaking and industry defining album "ARIRANG", an album that combined commercial dominance, global cultural impact, and artistic evolution on a scale rarely seen in modern music history. The GOAT album reached #1 in 132 countries on Apple Music Worldwide, BTS becomes the 1ST Act in history to occupy the whole Top 10 of the BB Global Excl. US and the whole Top 9 of the BB Global 200 simultaneously. They also become the first group and first Asian act to occupy the entire Top 5 simultaneously of Apple Music Global Chart. The album became the fastest by any Asian act to surpass 1.5 billion Spotify streams, it achieved 110 million streams on its first day and 135 million streams in a single day, marking the group’s highest streaming day ever. ARIRANG debuted at #1 on the Spotify Global Album Chart with 525,597,827 filtered streams, while currently with 1.5B streams 8 of it's tracks crossed 100 million streams, making it the first 2026 album to achieve this milestone. The lead single Swim dominated globally, spending 25 days at #1 on Spotify Daily Chart and 4 weeks at #1 on Spotify Weekly Chart. It also earned 14 music show wins in Korea and remained #1 on Apple Music Global Chart for 8 days. while another b-side track “Please” also reached #1, the First Korean Song in history to reach #1 on Apple Music Global Top 100, making ARIRANG the first album with multiple Apple Music Global #1 tracks. In Korea, “Swim” achieved 49 real-time all-kills while dominating all major domestic platforms including Melon, Genie, FLO, and Bugs. On Spotify, BTS became the #1 Global Daily Top Artists for the first time ever, topping 70+ markets and recording a 690% increase in first-time listeners. They remained at #1 for 15 days. The album achieved the group’s biggest streaming day and maintained consistent global chart dominance across platforms. On YouTube, “Swim” recorded 33 million views in 24 hours and have now surpassed 100 million views shortly after release. The other 2 tracks music videos of 2.0 and Hooligan also have crossed multiple milestones. On Billboard, Swim debuted at #1 on the Hot 100, while ARIRANG debuted at #1 on the Billboard 200. BTS became the first group in history to achieve multiple simultaneous #1 debuts across major Billboard charts, including Hot 100, Billboard 200, Artist 100, Global 200, Global Excl. U.S., Digital Song Sales, World Digital Song Sales, Top Album Sales, and Vinyl Albums. ARIRANG also became the longest-charting #1 album by a group on the Billboard 200 since 2012–13. In the United States, ARIRANG became the fastest album by any Asian act and K-pop act to surpass 1 million units in 25 days, alongside the biggest vinyl sales week in Nielsen history with 208,000 units. Globally, ARIRANG reached #1 in over 90 iTunes regions, while Swim reached #1 in 101 countries. On Spotify, the album debuted at #1 in 34 countries and topped weekly charts in multiple regions worldwide. The album also achieved extensive global weekly chart dominance, reaching #1 in Australia, Austria, Belgium (Flanders and Wallonia), Canada, Croatia, Czech Republic, Netherlands, France, Germany, Hungary, Ireland, Japan, Korea, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Switzerland, UK, and US Billboard 200, along with multiple #2 and #3 positions across Europe including Denmark, Finland, Greece, Sweden, and Italy. It also secured #15 in Nigeria. Monthly charts reflected continued dominance, with #1 positions in Japan and South Korea . ARIRANG’s comeback live event attracted 104,000 attendees in Seoul, marking the largest public concert in Korea and 18.4 million Netflix live viewers, becoming biggest live event by a music act on Netflix. Across all platforms, ARIRANG generated 2.62 billion social media impressions in its first week, solidifying its position as one of the most globally dominant music releases of its era. 1 MONTH OF ARIRANG #1MonthwithARIRANG
- Sep 7, 20262.7x their median
BTS has won all the fan-voted categories they were nominated in at the 2026 The Fact Music Awards: 🏆 Best Music – Spring: SWIM 🏆 Best Music – Summer: Come Over 🏆 My Star (Male): Jin 🏆 FNS Choice (Group): BTS Congratulations BTS https://t.co/bDnIyI3gbH
- Aug 28, 20262.7x their median
ONLY Acts in Billboard Top Tours history to gross a reported $100 Million in multiple months: #1. BTS 🆕️ #2. Taylor Swift #3. Bad Bunny https://t.co/EuOTZLu7UE
- Aug 29, 20262.5x their median
SWIM becomes the FASTEST 2026 song to surpass 855 Million streams on Spotify. https://t.co/xdIxWE1eks
- Aug 28, 20262.1x their median
🏆 BTS extends their record as the Artist with most DAESANG in history (76) CONGRATULATIONS BTS https://t.co/2DVSRkgZTw
- Aug 25, 20262.0x their median
According to Korean Media, Jimin’s surprise interaction with 10-year-old cancer patient at BTS’s Arlington concert inspired a global fan response. Heroes for Children reported that approximately 93% of its $100,000 fundraising goal was raised. https://t.co/Xg1dUygOQL
- Sep 6, 20262.0x their median
🏆 CONGRATULATIONS BTS as "ARIRANG" has won "Album Of The Year" (Daesang) at the SPOTV K-POP AWARDS 2026. https://t.co/S5yT0Cptb3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.4K interactions against 86K followers, an engagement rate of 2.79%. Measured over 39 original posts, its engagement rate beats 97% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 12K times each, and 20.6% of those impressions turn into an interaction. That is about 13.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 6.8x its own typical post. Recurring topics include #alwaysbyyoursidejk, #autumnbloomrm, #beyondtheverserm.
- What is ⁷'s engagement rate on X?
- ⁷ (@Pk_bts_land) has an engagement rate of 2.79%, based on the median interactions across 39 original posts from the last 30 days against 85,932 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 2.79%, ⁷ sits above the 90th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Pk_bts_land have real engagement?
- Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Pk_bts_land post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.47 posts per day across the measured window.