Peel District School Board engagement report
@PeelSchools - 182K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4 interactions against 182K followers, an engagement rate of 0.002%. Posts are seen about 3.0K times each, and 0.133% of those impressions turn into an interaction. That is about 1.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 11x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 15, 2026.
Where this sits in the catalog
At 0.002%, Peel District School Board sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 364 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 12, 202611x their median
Congratulations to Junior National Team's @damarcus_carter Damarcus Rideout-Carter (Brampton, ON) on being selected by the @Pirates in the 14th round, 408th overall, of the 2026 MLB Draft. #BaseballCanada | #MLBDraft https://t.co/vq0aUzdxsh
- Jun 18, 202610x their median
We honour the lives and legacies of Const. Marc Pinizzotto and Const. Tarun Bali, two PDSB alumni who dedicated their careers to serving and protecting their communities. Our thoughts remain with their loved ones, colleagues and all those impacted by their loss. Their service and sacrifice will not be forgotten.
- Jun 26, 202610x their median
Congratulations to Jordan Linton from Harold M. Brathwaite S.S. as the recipient of the 2026 HJA Brown Scholarship Award! The HJA Brown Scholarship Award is awarded to a graduating student that demonstrates involvement and leadership in their school’s athletics and/or extracurricular programs for physical health and wellbeing, and involvement and commitment to the development of sports/recreation in their community.
- Jul 14, 20268.0x their median
Congratulations to Hayva Acharya, a Grade 6 student at Churchville Public School, on using technology to make a meaningful difference in her community. Through Technovation Girls Waterloo, Havya and her teammate created WelcomeCare, an app designed to help newcomer families in Canada access healthcare by connecting them with doctors and clinics who speak their language. Their innovative solution earned the Grand Prize in the Beginner Division at the University of Waterloo Women in Computer Science (WiCS) Technovation Girls Regional Competition. Designed with privacy, accessibility and inclusion in mind, WelcomeCare demonstrates how creativity, collaboration and problem-solving can create meaningful solutions to real-world challenges. Good job, Havya!
- Jul 1, 20267.5x their median
Today, on Canada Day, we celebrate the people, cultures, and communities that shape our nation. As we come together to mark this day, we also reflect on the truths of our shared history and honour the First Nations, Inuit, and Métis Peoples, whose lands we live, work, and gather on. May this Canada Day inspire us to celebrate what unites us, reflect on our collective journey, and continue advancing reconciliation, respect, and a more inclusive future for all. #HappyCanadaDay
- Jul 23, 20266.3x their median
Congratulations to Mississauga Secondary School graduate Shiv Patel on winning the Schulich Leader Scholarship to study Computing in the Faculty of Arts and Science at Queen’s University in Kingston! Read the full recap here https://t.co/9cyxdECXwe https://t.co/DXQ3zA140l
- Jul 22, 20266.3x their median
Congratulations to Peel District School Board's graduating Class of 2026! This year, 6,554 graduates earned Ontario Scholar status, including 12 students who achieved perfect 100% averages in their top six Grade 12 courses. Their hard work, perseverance and commitment to learning are an incredible achievement. Read the news release to learn more about their success: https://t.co/IxRcLjfiNY
- Jul 21, 20265.8x their median
History in the making! This August, 15 Ontario high school students will become the first-ever all-girls delegation to represent the Cricket Across the Pond leadership program in England. Representing Peel District School Board and Toronto District School Board, these young women aren't just travelling to compete, they're travelling to lead. Through cricket, they'll build leadership skills, visit iconic venues, and return home ready to inspire the next generation of female athletes. A special shoutout to the students from Stephen Lewis Secondary School, three-time cricket champions, as well as those from Turner Fenton Secondary School, who are joining this historic tour. Congratulations to this trailblazing team, and best of luck as you represent Ontario and Canada on the international stage! Learn more https://t.co/1h9igMSAcG
- Jul 10, 20265.8x their median
A Turner Fenton Secondary School student is making an impact beyond the classroom. Grade 11 student Ananyya Tangirala earned first place at the Peel Regional Science Fair in April 2026 for developing a self-powered system that reduces harmful indoor air pollution in off-grid communities. Her innovation uses heat from cooking fires to generate electricity, helping to improve air quality without relying on external power. Ananyya also showcased her invention in the Canada-Wide Science Fair in Edmonton in May. Congratulations on this incredible achievement!
- Jun 12, 20265.8x their median
Best wishes to PDSB alumnus Jayden Nelson and the @CANMNT_Official at the @FIFAWorldCup! Let's go Canada! https://t.co/JZzRpnIXkx
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 182K followers, an engagement rate of 0.002%. Posts are seen about 3.0K times each, and 0.133% of those impressions turn into an interaction. That is about 1.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 11x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Peel District School Board's engagement rate on X?
- Peel District School Board (@PeelSchools) has an engagement rate of 0.002%, based on the median interactions across 3 original posts from the last 30 days against 181,564 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Peel District School Board sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PeelSchools have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @PeelSchools post?
- Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.