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Paula Abdul engagement report

@PaulaAbdul - 1.8M followers on X

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Per follower
0.054%
of 1.8M followers
Per impression
4.17%
24K views on a typical post
Reach
1.30%
of its followers see a post
Typical post
990
interactions (median)
Saved
0.11%
26 bookmarks on a typical post
Posting rate
0.17/day
active 10% of days
Peak time
17:00 UTC
Sunday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 990 interactions against 1.8M followers, an engagement rate of 0.054%. Posts are seen about 24K times each, and 4.17% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video, 67% are part of a thread and 33% link out. The account's strongest tracked post pulled 6.1K interactions, about 6.1x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026.

Where this sits in the catalog

At 0.054%, Paula Abdul sits above the 25th percentile of the 212,146 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 421 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 2, 20266.1x their median

    37 years ago today “Cold Hearted” went #1 🐍 Hard to believe it’s been 37 years, and even harder to put into words how grateful I am for all the love you continue to show this song!! 😘❣️ https://t.co/uI0Pc10dTc

    5.1K668179111163K viewsView on X
  • Aug 26, 20264.1x their median

    So heartbroken to hear of Dolly’s passing. I loved her dearly and feel so grateful that I had the opportunity to work with her. This is a special memory from A Smoky Mountain Christmas in 1986, when I choreographed this performance for her 🤍 Years ago, we were both managed by the wonderful Sandy Gallin, which gave me the gift of getting to know her beyond her incredible talent. Her kindness and light were truly one of a kind. Rest in peace, @DollyParton 🙏🏼 XoP

    3.5K42637446K viewsView on X
  • Jun 19, 20263.8x their median

    Celebrating another trip around the sun today 🌞 Thank you for all of the birthday love and kind wishes. I feel so grateful and so loved as I step into another year ♥️ https://t.co/qU5fyp6DUl

    3.1K2483922057K viewsView on X
  • Aug 8, 20263.0x their median

    Happy International Cat Day to my favorite cat of all time… Skat Kat! 🐈 My partner in crime for all these wonderful years 💕 https://t.co/0aYa0X5rKk

    2.5K310901573K viewsView on X
  • Apr 1, 20265.2x their median

    Passover is a reminder of strength, resilience and the power of freedom 🤍 Wishing everyone celebrating a beautiful and meaningful holiday! XoP https://t.co/xNzmfZr4VW

    2.2K15696230K viewsView on X
  • Jul 28, 20262.2x their median

    Today marks 40 years since @JanetJackson released "When I Think of You" and I couldn't let the anniversary pass without looking back on this special memory❣️ Working with Janet was always such a beautiful, collaborative experience and it was an honor to help create something truly special for a song that would go on to become so iconic! Love you Janet!! ♥️

    1.9K29342970K viewsView on X
  • Jun 23, 20262.0x their median

    Happy heavenly birthday to the legendary Bob Fosse. Your genius and your ability to turn movement into emotion left a mark on me that will last forever. Cold Hearted was my gift to your artistry. https://t.co/6TTNJVVCxx

    1.7K22550845K viewsView on X
  • May 4, 2026

    She is Forever My Girl!❤️ So excited the incredibly talented @PaulaAbdul will be joining us as a guest judge tonight on @AmericanIdol! Who’s tuning in to see her come back home? 🙋🏼‍♀️#CUonIDOL https://t.co/XUTqtIV2qo

    1.7K17251662K viewsView on X
  • Oct 14, 20261.8x their median

    From a Laker Girl to having my name on the cover of a book celebrating Lakers history… somebody pinch me! 💜💛 Never in my wildest dreams could I have imagined where those early days would take me. The @Lakers will forever hold such a special place in my heart and being part of this incredible book is truly such an honor!

    1.5K191961136K viewsView on X
  • Apr 6, 20265.1x their median

    You just had to be there 😉❣️ https://t.co/33gT58eJsD

    91110477627K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 990 interactions against 1.8M followers, an engagement rate of 0.054%. Posts are seen about 24K times each, and 4.17% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video, 67% are part of a thread and 33% link out. The account's strongest tracked post pulled 6.1K interactions, about 6.1x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Paula Abdul's engagement rate on X?
Paula Abdul (@PaulaAbdul) has an engagement rate of 0.054%, based on the median interactions across 3 original posts from the last 30 days against 1,819,801 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.054%, Paula Abdul sits above the 25th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PaulaAbdul have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PaulaAbdul post?
Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 0.17 posts per day across the measured window.

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