Ottawa Police engagement report
@OttawaPolice - 199K followers on X
Measured over 66 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 10 interactions against 199K followers, an engagement rate of 0.005%. Measured over 66 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.238% of those impressions turn into an interaction. That is about 2.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 66 posts sampled, 98% carry an image or video and 59% link out. The account's strongest tracked post pulled 109 interactions, about 11x its own typical post. Recurring topics include #otttraffic, #cybermonth2026, #ottcircule.
Measured over 66 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #otttraffic, #cybermonth2026, #ottcircule.
Compared with accounts its own size
Ottawa Police's engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Ottawa Police sits above the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 59% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 59% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 713 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 202411x their median
For emergencies, including a crime in progress, always call 911. To file a report, visit us online any time at https://t.co/2is6mFdxsK or call 613-236-1222. Reminder: Our social media accounts are not monitored 24/7 and should not be used for urgent response or to report crime. ~ En cas d'urgence, faites le 9-1-1. Visitez le https://t.co/8EYxvtUoKn ou composez le 613-236-1222 pour signaler un crime. Rappel: Nous ne surveillons pas nos comptes 24/7; ces comptes ne doivent pas être utilisés pour obtenir aide immédiate et ne sont pas un outil de signalement.
- Sep 11, 20268.6x their median
Today, we remember the lives forever changed by September 11, 2001. The events of that day inspired increased coordination and collaboration on emergency response, intelligence sharing and supporting victims and their families. We will always remember. ~ Aujourd’hui, on se remémore ces vies qui furent changées le 11 septembre 2001. Les événements de ce jour inspirèrent une coopération et une collaboration accrues en matière d’intervention en cas d’urgence, de partage de renseignements et ...de soutien envers les victimes et leurs proches. Nous n’oublierons jamais.
- Oct 8, 20266.4x their median
OPS is asking for the public’s assistance in locating 14-year-old Ivy Trudel. On October 7, 2026, at approximately 7:20 a.m., Ivy was last known to have boarded her school bus. She was later seen by friends at approximately 10:30 p.m. at the bus station located at RioCan Mall in Barrhaven. Anyone with information about Ivy’s whereabouts is asked to contact the Ottawa Police Service at 613-236-1222, extension 7300. https://t.co/9DufmCBvS6 ~ Le SPO sollicite l’aide de la population en vue de retrouver Ivy Trudel, âgée de 14 ans. Le mercredi 7 octobre, 2026, vers 7 h 20, on sait qu’Ivy monta à bord de son autobus scolaire. Elle fut par la suite aperçue par des amis vers 22 h 30 à la station d'autobus située au centre commercial RioCan à Barrhaven. Si vous savez où se trouverait actuellement Ivy, nous vous prions de communiquer avec le Service de police d’Ottawa en composant le 613-236-1222, poste 7300. https://t.co/oFlyb3tpxn
- Sep 13, 20266.2x their median
The missing 79-year-old we asked for help to locate earlier today has been located safe and sound. Thank you for your assistance.
- Sep 11, 20264.9x their median
A delivery driver was dragged a short distance and suffered minor injuries during a carjacking in Vanier on July 18. Investigators are looking to identify the suspect and are asking anyone with information to contact the OPS Robbery Unit at 613-236-1222, ext. 5116, or [email protected]. Anonymous tips: Crime Stoppers at 1-800-222-8477 or https://t.co/PlFElPaFrt. https://t.co/9k4rmMPION ~ Un livreur traîné lors d’un vol de voiture; recherche du suspect https://t.co/OHOpZdEJFX
- Oct 7, 20264.0x their median
Ottawa Police is aware of threatening and hateful emails sent to Muslim Association of Canada schools and centres in Ottawa on September 20 and October 6. We are working with the RCMP, which is leading the investigation. We recognize how deeply concerning and unsettling these threats may be for members of Ottawa’s Muslim community. OPS is in contact with Muslim community leaders and local institutions to hear their concerns, share information and provide support. We have also increased our police presence around affected Ottawa locations to provide reassurance and help support community safety. Everyone has the right to learn, worship and gather without fear. Hate, threats and intimidation have no place in our community. If you experience or witness a hate-motivated crime or incident, please report it to the Ottawa Police Hate and Bias Crime Unit at 613-236-1222, ext. 7300, or online at https://t.co/2is6mFdxsK. Call 9-1-1 if a crime is in progress or there is an immediate threat to safety. ~ Le Service de police d’Ottawa (SPO) est au courant des courriels haineux et menaçants envoyés aux écoles et aux centres de l’Association musulmane du Canada à Ottawa le 20 septembre et le 6 octobre. Nous collaborons avec la Gendarmerie royale du Canada (GRC), qui dirige l’enquête. Nous reconnaissons à quel point ces menaces peuvent être préoccupantes et bouleversantes pour les membres de la communauté musulmane d’Ottawa. Le SPO est en contact avec les leaders de la communauté musulmane et les institutions locales afin de répondre à leurs inquiétudes, de partager de l’information et d’offrir son soutien. Nous avons aussi augmenté la présence policière autour des lieux visés à Ottawa pour rassurer la population et contribuer à la sécurité de la communauté. Si vous êtes victime d’un crime ou d’un incident motivé par la haine, ou si vous en êtes témoin, veuillez le signaler à l’Unité des crimes haineux et préjugés du Service de police d’Ottawa au 613-236-1222, poste 7300, ou en ligne à https://t.co/PLBsAptZ0K. Composez le 9-1-1 si un crime est en cours ou s’il existe une menace immédiate à la sécurité.
- Oct 6, 20264.0x their median
OPS would like to advise that the missing 15-year-old youth has been located safe and sound. We thank the public and media for their assistance. Anonymous tips can be submitted by calling Crime Stoppers toll-free at 1-800-222-8477 or at https://t.co/PlFElPaFrt. ~ Le SPO annonce que le jeune de 15 ans porté disparu a été retrouvé saine et sauve. Nous tenons à remercier le public et les médias de leur aide dans cette affaire. Vous pouvez fournir anonymement des renseignements par la voie d’Échec au crime en composant sans frais le 1-800-222-8477, ou en ligne au https://t.co/PlFElPaFrt.
- Sep 6, 20263.7x their median
Drowning doesn't look like it does in the movies. In real life, drowning is almost always completely silent. There is rarely splashing, waving, or calling for help—a child or adult fighting for air physically cannot scream. It can happen in seconds. Active supervision means always keeping your eyes on the water. Turn off the phone, ignore the distractions, and stay alert. ~ La noyade ne ressemble pas à ce qu’on voit dans les films. Dans la vraie vie, elle est presque toujours complètement silencieuse. Il y a rarement des éclaboussures, de grands signes de la main ou des appels à l'aide — un enfant ou un adulte qui manque d'air est physiquement incapable de crier. Cela peut arriver en quelques secondes. Une surveillance active signifie qu'il faut toujours garder les yeux sur l'eau. Éteignez votre téléphone, ignorez les distractions et restez vigilant.
- Oct 7, 20263.6x their median
Fatal hit-and-run investigation; seeking driver of a dark-coloured Ford Escape The Ottawa Police Service is seeking the public’s assistance in relation to an investigation into a fatal hit-and-run collision that occurred in the area of West Hunt Club Road and Merivale Road. Suspect vehicle: Investigators have determined that the vehicle involved in the collision was a dark-coloured Ford Escape and sustained front-end damage, specifically on the right-side fog light area. Witness vehicle: As the investigation continues, investigators are seeking to speak with a witness who was driving a red pickup truck near the collision site at the time of the incident. Investigators believe this individual may have information that could assist with the ongoing investigation. The driver of the red pickup truck is not being identified as a suspect, and police are simply asking the individual to come forward and speak with investigators. ~ Anyone who was in the area at the time of the collision, particularly the driver of the red pickup truck, or anyone who may have dash-camera or other video footage that could assist investigators, is asked to contact the Ottawa Police Service Fatal Collision Investigation Unit at 613-236-1222, extension 2345. Anonymous tips can also be submitted by calling Crime Stoppers toll-free at 1-800-222-8477 (TIPS) or by visiting https://t.co/PlFElPaFrt. https://t.co/ExDH3My1ED ~ Collision mortelle avec délit de fuite: on recherche le conducteur d’un Ford Escape de couleur foncée Ottawa – Le Service de police d’Ottawa sollicite l’aide de la population dans le cadre d’une enquête sur une collision mortelle avec délit de fuite survenue près de la croisée des chemins Hunt Club Ouest et Merivale. Véhicule du suspect Les enquêteurs ont établi que le véhicule impliqué dans la collision était un Ford Escape de couleur sombre, qui aurait subi des dommages à l’avant, plus précisément autour du phare antibrouillard droit. Les policiers s’affairent toujours à identifier plus précisément le véhicule et à éclaircir les circonstances entourant la collision. Véhicule d’un témoin Tandis qu’ils poursuivent leur travail, les enquêteurs souhaiteraient s’entretenir avec un témoin qui était au volant d’une camionnette rouge près des lieux de la collision au moment où celle-ci survint. Les enquêteurs estiment que cette personne pourrait détenir des renseignements susceptibles d’être utiles à l’enquête en cours. Le conducteur de la camionnette rouge n’est pas identifié comme suspect, et les policiers prient simplement cette personne de venir parler aux enquêteurs. Les enquêteurs souhaitent s’entretenir avec quiconque aurait été témoin des événements, surtout le conducteur de la camionnette rouge, ou qui détiendrait des images pertinentes de caméra-témoin ou toute autre séquence vidéo susceptible d’être utile aux enquêteurs, et prient ces gens de communiquer avec l’Unité des enquêtes sur les collisions mortelles de la Police d’Ottawa en faisant le 613-236-1222, poste 2345. Vous pouvez fournir anonymement des renseignements par la voie d’Échec au crime en composant sans frais le 1-800-222-8477, ou en ligne au https://t.co/PlFElPaFrt. https://t.co/NOtXWPqY5v
- Sep 8, 20263.5x their median
Yesterday, we requested assistance to locate a 20-year-old missing man. Sadly, he has been located deceased. There is no foul play or suspicious circumstances suspected. We thank the public and the media for their assistance. https://t.co/N6ADZ5b55J ~ Le Service de police d’Ottawa a demandé de l'aide hier pour retrouver un homme de 20 ans porté disparu. Malheureusement, il a été retrouvé décédé. Aucun acte criminel ou circonstance suspecte n'est soupçonné. Nous remercions le public et les médias pour leur aide. https://t.co/d2xMhSUDVi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 199K followers, an engagement rate of 0.005%. Measured over 66 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.238% of those impressions turn into an interaction. That is about 2.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 66 posts sampled, 98% carry an image or video and 59% link out. The account's strongest tracked post pulled 109 interactions, about 11x its own typical post. Recurring topics include #otttraffic, #cybermonth2026, #ottcircule.
- What is Ottawa Police's engagement rate on X?
- Ottawa Police (@OttawaPolice) has an engagement rate of 0.005%, based on the median interactions across 66 original posts from the last 30 days against 199,349 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Ottawa Police sits above the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @OttawaPolice have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @OttawaPolice post?
- Most posts go out around 21:00 UTC, and Wednesday is its busiest day, at roughly 3.2 posts per day across the measured window.