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Sean Murray engagement report

@NoMansSky - 2.7M followers on X

Measured over 24 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.038%
of 2.7M followers
Per impression
1.24%
83K views on a typical post
Reach
3.08%
of its followers see a post
Typical post
1.0K
interactions (median)
Saved
0.038%
32 bookmarks on a typical post
Posting rate
3.9/day
active 50% of days
Peak time
14:00 UTC
Monday

A typical post picks up 1.0K interactions against 2.7M followers, an engagement rate of 0.038%. Measured over 24 original posts, its engagement rate beats 54% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 83K times each, and 1.24% of those impressions turn into an interaction. That is about 3.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 54% carry an image or video and 58% link out. The account's strongest tracked post pulled 71K interactions, about 70x its own typical post. Recurring topics include #nomanssky, #ipad, #iphone.

Measured over 24 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #nomanssky, #ipad, #iphone.

Compared with accounts its own size

Sean Murray's engagement rate beats 54% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.038%, Sean Murray sits above the 25th percentile of the 211,892 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.693%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 211,892 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,457 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.693%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video54% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 54% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 144 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 8, 202370x their median

    This is "Light No Fire" The next game from @hellogames - we've been working on this for the last five years. So many emotions you guys, but mainly - lets goooooooooo https://t.co/1lFEYm2gBY

    59K7.1K2.9K2.0K7.4M viewsView on X
  • Sep 9, 202669x their median

    No Man's Sky Cosmos 📋Own A Space Station 🤝Alliances 🛰️Orbital Bases 📡Space Hulks 🚀Anniversary Expedition 🗺️Star Map 💎Deep-Space Looting 🪨Asteroid Belts 🦠Infested Outposts ☀️The Sun 🧙‍♀️Dev Commentary 🧲Tractor Beam ❄️Ice Fields 🪐Outposts ⛰️Improved Terrain 🔫Shipbreaking https://t.co/8kJ9f023SW

    62K5.9K1.4K1.5K4.6M viewsView on X
  • Aug 10, 202640x their median

    Ten Years! Ten. TEN! So many emotions you guys - but mostly - thank you 🙏 https://t.co/LDK587Uk0k

    35K4.1K7554381.5M viewsView on X
  • Aug 10, 202638x their median

    https://t.co/kbZa7QCuhG

    36K1.9K5282391.2M viewsView on X
  • Oct 12, 202634x their median

    iOS Deep Dive 🪐NMS on iPhone + iPad! 👉Rebuilt for Touch 🎮Controller Support 🖱️Mouse + Keys Support 😮iPhone 11 and up 💰10 Years of Updates 🕵️‍♀️4GB Download 🚽Play Anywhere 🌍The Whole Game 🪄Metal FX 🖥️M class support 😍Console Graphics 🦸Free to Try https://t.co/Uep0DOxzOo https://t.co/3A4EejZMD1

    31K2.2K9187342.6M viewsView on X
  • Sep 9, 202632x their median

    Cosmos Deep Dive 📋Own A Space Station 🤝Alliances 🛰️Orbital Bases 📡Space Hulks 🚀Anniversary Expedition 🗺️Star Map 💎Deep-Space Looting 🪨Asteroid Belts 🦠Infested Outposts ☀️The Sun 🧙‍♀️Dev Commentary 🧲Tractor Beam ❄️Ice Fields 🪐Outposts ⛰️Improved Terrain 🔫Shipbreaking https://t.co/oYvwkR3KLG

    28K2.9K9148103.4M viewsView on X
  • Oct 14, 202624x their median

    our journey continues 🫡 https://t.co/KTmACrSvzt

    24K48320017280K viewsView on X
  • Sep 4, 202621x their median

    https://t.co/OLYJfcQvW7

    20K87316754452K viewsView on X
  • Sep 9, 202619x their median

    https://t.co/JmxCS5pmij

    17K1.0K385157637K viewsView on X
  • Sep 10, 202618x their median

    We've launched our own merch store 😍 Let us know if there's merch you'd like to see 🙏 https://t.co/jR0fIPpVTf https://t.co/r4gRfv3iZ3

    16K1.1K5612381.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nomanssky#ipad#iphone#nme#nms

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.0K interactions against 2.7M followers, an engagement rate of 0.038%. Measured over 24 original posts, its engagement rate beats 54% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 83K times each, and 1.24% of those impressions turn into an interaction. That is about 3.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 54% carry an image or video and 58% link out. The account's strongest tracked post pulled 71K interactions, about 70x its own typical post. Recurring topics include #nomanssky, #ipad, #iphone.

What is Sean Murray's engagement rate on X?
Sean Murray (@NoMansSky) has an engagement rate of 0.038%, based on the median interactions across 24 original posts from the last 30 days against 2,680,674 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Sean Murray sits above the 25th percentile of the 211,892 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NoMansSky have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NoMansSky post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 3.9 posts per day across the measured window.

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