Nehanda Radio engagement report
@NehandaRadio - 336K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 3 interactions against 336K followers, an engagement rate of 0.001%. Measured over 49 original posts, its engagement rate beats 11% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.074% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 49 posts sampled, 22% carry an image or video and 90% link out. The account's strongest tracked post pulled 591 interactions, about 197x its own typical post. Recurring topics include #zimbabwe, #betteron4gand5g, #donaldtrump.
Measured over 49 original posts from a 30-day window, last computed on October 10, 2026. Recurring tags: #zimbabwe, #betteron4gand5g, #donaldtrump.
Compared with accounts its own size
Nehanda Radio's engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Nehanda Radio sits below the 10th percentile of the 213,782 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.7% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 22% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 90% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 22% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 298 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 2026197x their median
United States-based Zimbabwean music legend Lovemore “Majaivana” Tshuma has rejected an invitation to perform at Highlanders’ centenary celebrations, declaring that he is permanently retired and will never perform in Zimbabwe again. https://t.co/cEsUZ7gUEd
- Sep 3, 202675x their median
NGAAPINDE HAKE MUSIKANA 🇿🇼 Is it time for Fadzayi Mahere to step out of Nelson Chamisa’s shadow and build a political movement of her own? Gabriel Manyati argues that the collapse of the CCC and fragmentation of Zimbabwe’s opposition have created a rare political opening. Mahere has already tested politics as an independent candidate, served inside major opposition structures, won Mount Pleasant in 2023 and endured arrests, prosecution and political pressure. But Manyati argues that launching her own project would require much more than popularity on X, powerful speeches or national name recognition. She would need structures across Zimbabwe, grassroots organisers, transparent funding, internal democracy and a serious programme for jobs, electricity, currency stability, healthcare, agriculture and the economy. And he argues that none of this requires declaring war on Nelson Chamisa. “She can respect his journey without remaining an appendage to it.” Manyati’s conclusion? “Ngaapinde hake musikana.” Do you think Fadzayi Mahere is ready to build a political movement of her own? Read the full Sunday Political Read. 🔴 https://t.co/fOo0Kwh023 #FadzayiMahere #ZimbabwePolitics #SundayPoliticalRead
- Aug 29, 202643x their median
Opposition leader Nelson Chamisa was in Goromonzi on Friday to attend the burial of Archford Marongwe, whom he described as a dedicated and committed Citizens cadre. Paying tribute to Marongwe, Chamisa said his service to the Citizens movement and Zimbabwe would not be forgotten. “Rest in Power Citizens Hero!” Chamisa wrote as he shared footage from the funeral. 📸 Chamisa News Channel #NelsonChamisa #Zimbabwe #Goromonzi
- Aug 30, 202642x their median
Former Finance Minister Tendai Biti has sharply criticised the World Bank’s decision to remove Zimbabwe from its fragile and conflict-affected economies classification, arguing that the reclassification does not reflect the political, economic and social realities confronting the country. https://t.co/8ICBgQAjH7
- Aug 25, 202642x their median
Controversial businessman Wicknell Chivayo has offered to donate 10 bulletproof Toyota Fortuners, US$250,000 worth of tactical equipment and an iPhone 17 Pro Max to every officer in Harare’s CID Homicide division. https://t.co/wr3R6RzT4C
- Sep 10, 202633x their median
Zimbabwean mixed martial arts fighter Lewis “The Porcupine” Mataya has defeated South Africa’s Ayanda Zwane at EFC 137, completing a remarkable journey to the cage after selling his car to finance his training camp. https://t.co/OIQOH60Vkk
- Oct 5, 202614x their median
Angry ZANU PF supporters are demanding that vehicles and money gifted to some self-styled prophets be recovered and given to the late Wicknell Chivayo’s children or the government. Others are calling for Zimbabwe to introduce laws regulating churches and holding prophets accountable for their claims, similar to reforms introduced in Rwanda. #WicknellChivayo #Zimbabwe #Prophets
- Oct 4, 202614x their median
Kenya’s former deputy president Rigathi Gachagua has claimed that Wicknell Chivayo was holding more than KSh1.5 trillion—over US$11 billion—on behalf of President William Ruto when he died. https://t.co/MLJYbSavQ9
- Sep 2, 202614x their median
BRETT MUVHETI: Zimbabwe’s next president—or just another internet sensation? 🇿🇼 Brett “Muvheti” Holley has built a growing political following online and launched Varanda VeZimbabwe (VVZ), a movement with ambitions that go far beyond social-media commentary. He has spoken about establishing a government-in-exile from the diaspora and ultimately pursuing political power through popular mobilisation. It sounds extraordinary—but Zimbabwe has seen an online political voice explode into a national movement before. In 2016, Pastor Evan Mawarire turned a simple video and the Zimbabwean flag into #ThisFlag, demonstrating how quickly digital frustration could spill into real-world mobilisation. But there is a huge difference between attracting followers and building a political machine capable of taking power. Gabriel Manyati examines Muvheti’s strengths, the political vacuum he hopes to exploit and the enormous obstacles standing between internet popularity and State House. Is Zimbabwe witnessing the early stages of a new political force—or will Muvheti remain a social-media phenomenon? Read the full opinion. 🔴 https://t.co/JIvNfTA3dF #BrettMuvheti #ZimbabwePolitics #VarandaVeZimbabwe
- Sep 1, 202614x their median
Gospel queen Fungisai Zvakavapano Mashavave has had enough — and this morning she let it all out on Facebook! The sensational singer says she is being brazenly cloned — her songs, her dance, her dress code, her mannerisms — all copied note-for-note and sold for profit without her consent. https://t.co/Bhf6z8TtjY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 336K followers, an engagement rate of 0.001%. Measured over 49 original posts, its engagement rate beats 11% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.074% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 49 posts sampled, 22% carry an image or video and 90% link out. The account's strongest tracked post pulled 591 interactions, about 197x its own typical post. Recurring topics include #zimbabwe, #betteron4gand5g, #donaldtrump.
- What is Nehanda Radio's engagement rate on X?
- Nehanda Radio (@NehandaRadio) has an engagement rate of 0.001%, based on the median interactions across 49 original posts from the last 30 days against 336,330 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Nehanda Radio sits below the 10th percentile of the 213,782 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NehandaRadio have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NehandaRadio post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 2.63 posts per day across the measured window.