NITI Aayog engagement report
@NITIAayog - 2.6M followers on X
Measured over 127 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 52 interactions against 2.6M followers, an engagement rate of 0.002%. Measured over 127 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.4K times each, and 0.814% of those impressions turn into an interaction. That is about 0.242% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 127 posts sampled, 99% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post. Recurring topics include #asiangames, #bharatkichampions, #bharatsetsnewrecords.
Measured over 127 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #asiangames, #bharatkichampions, #bharatsetsnewrecords.
Compared with accounts its own size
NITI Aayog's engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, NITI Aayog sits below the 10th percentile of the 211,892 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.693% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 15% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 955 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 202620x their median
YSR Kadapa district is transforming school meal delivery through the SMART Kitchen Initiative, combining technology, modern infrastructure, efficient logistics, sustainability, and community participation under the Aspirational Districts and Aspirational Blocks Programmes. Across the district, 38 SMART Kitchens now serve nearly 1 lakh children every day through 105 optimised routes and 95 dedicated delivery vehicles, ensuring timely and reliable delivery of nutritious meals. The initiative integrates centralised mechanised cooking, standardised food-safety protocols, GPS-enabled transportation, real-time monitoring dashboards, and QR-based feedback systems, making the process more transparent, traceable, and accountable. Sustainability is embedded in the model through solar energy, electric mobility, energy-efficient systems, and bio-digester-based waste management, while women-led Self Help Groups continue to play a vital role in community participation and local ownership. The SMART Kitchen Initiative demonstrates how convergence, technology, and community engagement can transform an everyday public service into a more efficient, sustainable, and people-centric system—advancing better nutrition and brighter futures for children. #SMARTKitchens #SchoolNutrition @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 17, 202611x their median
NITIAayog welcomes Shri Anurag Jain as the new Chief Executive Officer. Shri Anurag Jain, a 1989-batch IAS officer of the Madhya Pradesh cadre, brings with him nearly four decades of experience in public administration and policymaking. He has previously served as Chief Secretary, Madhya Pradesh; Secretary, Ministry of Road Transport & Highways; and Secretary, Department for Promotion of Industry and Internal Trade (DPIIT). #NITIAayog #ViksitBharat @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 19, 202611x their median
The Seven Streams: Universities as Catalysts for Viksit Bharat In an article published in The Statesman, Dr. R. Balasubramaniam, Member, NITI Aayog, reflects on the Sapta Dhara, the seven streams of strength outlined in the Prime Minister’s Independence Day address, and the role of universities in turning this national aspiration into action. He highlights how manufacturing, agriculture, technology, defence, the green and blue economy, and soft power represent fields of opportunity where universities can engage with real-world challenges and contribute to national development. The article emphasises the need for universities to move beyond traditional certification and focus on problem-solving, experiential learning, community engagement, and developing students who can contribute meaningfully to India’s journey towards Viksit Bharat 2047. Read the Full Article: https://t.co/rBOIqLyamP #ViksitBharat2047 #HigherEducation @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @drrbalu
- Oct 4, 20269.9x their median
A record-breaking run and a historic podium finish for Sawan Barwal. His 2:11:37 performance not only set a new National Record but also ended India’s 44-year wait for an Asian Games marathon medal. #BharatSetsNewRecords #AsianGames https://t.co/fT8QFpEYtd
- Sep 6, 20268.9x their median
Dr. R. Balasubramaniam, Member, NITI Aayog, in his article ‘Rethinking Progress’, reflects on recent disasters and the broader lessons they offer for development, sustainability and resilience. He highlights the need to move beyond conventional approaches towards regenerative development, where infrastructure, communities and ecosystems are strengthened together. The article calls for a development approach that draws upon India’s civilisational wisdom while harnessing modern science and technology to build resilience and ensure that progress remains rooted in ecological balance, community stewardship and human dignity. #RethinkingProgress #RegenerativeDevelopment @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @dRrba
- Oct 4, 20268.4x their median
57KG. GOLD. HISTORY. Aman Sehrawat became the first Indian to win Asian Games Gold in Men’s 57kg Freestyle. A golden moment that had the whole nation celebrating! #BharatSetsNewRecords #AsianGames https://t.co/kQQqfWULSQ
- Oct 9, 20266.4x their median
In Nichlagarh village of Rajasthan’s Sirohi Aspirational District, traditional Palash flower collection is being transformed into a high-value, women-led herbal Gulal enterprise through the Van Dhan Vikas Kendra. Around 300 tribal women are creating livelihoods by collecting Palash flowers, while a dedicated group produces nearly 300 kg of natural, eco-friendly “Raj Sakhi” herbal gulal annually ahead of Holi. By combining traditional knowledge with processing, branding and market linkages, the initiative is turning local forest resources into sustainable livelihoods and strengthening women-led rural enterprise. #TribalLivelihood #Palash #HerbalGulal #Sirohi #RajSakhi @PMOIndia | @narendramodi | @Rao_InderjitS | @MIB_India | @PIB_India | @DDNewslive | @ashoklahiribjp
- Aug 11, 20266.2x their median
As artificial intelligence reshapes the global economy, the debate is moving beyond technology to questions of economic power, strategic capability, and national resilience. In an article published in Mint, Mr. V. Anantha Nageswaran, Chief Economic Adviser to the Government of India, and Ms. Debjani Ghosh, Distinguished Fellow, NITI Aayog, argue that AI sovereignty should not be understood as complete self-sufficiency or technological isolation. Instead, the focus should be on identifying critical dependencies, building trusted partnerships, and developing the capabilities that matter most for long-term competitiveness. The article highlights the importance of strengthening domestic strengths in areas such as talent, manufacturing, data, compute, and innovation, while remaining deeply connected to global markets and value chains. It also underlines the need for selective strategic autonomy, where countries retain the ability to make independent choices in technologies that are essential for economic security and future growth. For India, the challenge is not to replicate every layer of the AI stack, but to build the capacity, institutions, and partnerships required to become a significant producer of technology, not merely a consumer of it. #ArtificialIntelligence #EconomicGrowth @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @debjani_ghosh_
- Aug 3, 20265.8x their median
Amidst the many developments that have dominated the news cycle in recent weeks, I thought it worthwhile to highlight an important milestone for India’s science, technology and innovation ecosystem. https://t.co/IK7XkybN40
- Aug 5, 20265.6x their median
Dr. Joram Aniya, Member, NITI Aayog, visited the Buddh International Circuit (BIC), Greater Noida, to review the infrastructure and facilities at India's premier motorsport racing circuit and explore opportunities to strengthen the country's motorsports ecosystem. During the visit, she was briefed on the development of the Formula One track and associated facilities, including the Race Control Room, Pit Lane, Pit Garages, Paddock, and other supporting infrastructure. She also undertook a track experience to gain first-hand insights into the circuit and its operational capabilities. The discussions focused on the optimal utilisation of this world-class sporting infrastructure through the hosting of national and international motorsport events, the development of the motorsports ecosystem, and the promotion of sports tourism. Dr. Aniya emphasised the importance of leveraging existing sports infrastructure through coordinated efforts among stakeholders to position India as a preferred destination for major international sporting events. #BuddhInternationalCircuit #SportsInfrastructure @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 52 interactions against 2.6M followers, an engagement rate of 0.002%. Measured over 127 original posts, its engagement rate beats 16% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.4K times each, and 0.814% of those impressions turn into an interaction. That is about 0.242% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 127 posts sampled, 99% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post. Recurring topics include #asiangames, #bharatkichampions, #bharatsetsnewrecords.
- What is NITI Aayog's engagement rate on X?
- NITI Aayog (@NITIAayog) has an engagement rate of 0.002%, based on the median interactions across 127 original posts from the last 30 days against 2,640,511 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, NITI Aayog sits below the 10th percentile of the 211,892 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NITIAayog have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NITIAayog post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 5.13 posts per day across the measured window.