Morbid Knowledge engagement report
@MorbidKnowledge - 2.6M followers on X
Measured over 79 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 1.7K interactions against 2.6M followers, an engagement rate of 0.066%. Measured over 79 original posts, its engagement rate beats 64% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 177K times each, and 0.959% of those impressions turn into an interaction. That is about 6.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 53K interactions, about 33x its own typical post.
Measured over 79 original posts from a 30-day window, last computed on October 28, 2026.
Compared with accounts its own size
Morbid Knowledge's engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.066%, Morbid Knowledge sits above the 25th percentile of the 212,078 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 869 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 202633x their median
96-year-old content creator Lillian Droniak was formally warned by her nursing home to stop throwing parties and serving alcohol to other residents. Rather than back down, the viral creator shared the warning letter online before telling the camera, "I pay $12,000 a month, so I can party if I want to."
- Sep 14, 202633x their median
Tobey Maguire reportedly won $15.6 million from billionaire banker Andy Beal in a private poker match, then had to hire a lawyer when Beal failed to pay his $7.8 million share. The Spider-Man star paid attorney Tom Goldstein $500,000 to pursue the debt and finally received the full $7.8 million in June 2021. The extraordinary story only became public when Maguire testified about it during Goldstein’s 2026 federal tax trial.
- Aug 22, 202626x their median
After her close friend passed away, Emily Watlington discovered a Google Street View image showing the two of them dancing together on a sidewalk, a moment neither knew had ever been captured. She found the photograph in 2023, a year after her friend's death, and shared it with the caption: "We are dancing together forever on Google Maps."
- Aug 10, 202624x their median
Waitress Melina Salazar spent nearly seven years serving a notoriously rude customer who never tipped her, only to discover he had left her $50,000 in his will. At a Luby's cafeteria in Brownsville, Texas, Salazar was the only server willing to wait on 89-year-old WWII veteran Walter "Buck" Swords, who was known for cursing at staff and demanding his food be served piping hot. After Swords passed away in 2007, Salazar learned he had also left her his 2000 Buick, thanking her for the kindness she had shown him for years.
- Sep 7, 202624x their median
A 14-year-old boy was charged with m*rder after he allegedly ordered pizzas to an abandoned apartment, then f*tally shot the delivery driver in the head upon arrival in Philadelphia. On June 5, 2026, 28-year-old Anshul Kuncha, a Drexel University graduate working a weekend job delivering pizzas, was sent to what appeared to be a routine delivery at a North Philadelphia apartment. Instead, investigators say the order was a setup. After delivering the pizzas, Kuncha was shot in the back of the head during an apparent robbery. The pizzas were later found untouched inside the vacant apartment. Police later arrested 14-year-old Sincere Camps, charging him as an adult with m*rder, robbery, and firearms offenses.
- Sep 20, 202621x their median
In April 2009, Las Vegas gambler John Kane discovered a software bug in a video poker machine that would eventually let him and a friend win more than $1 million. The flaw had been hiding inside IGT’s Game King machines for seven years. Kane discovered that, under a precise sequence of button presses, he could win a valuable hand at a low denomination and then make the machine replay that same hand at a much higher value. He called his friend Andre Nestor. Together, they worked out how to trigger the glitch reliably and began moving between casinos. Kane alone was later estimated by the FBI to have collected more than $500,000 from eight Las Vegas casinos. Nestor eventually won roughly another $480,000 using the exploit in Pennsylvania. Then casino surveillance noticed something impossible. Kane was repeatedly winning jackpots using the exact same hands. He was arrested, and federal prosecutors later charged both men with computer fraud and conspiracy, arguing that deliberately exploiting the bug amounted to hacking. Their lawyers argued something much simpler. They had never altered, opened or tampered with the machines. They had only pressed buttons the casinos allowed customers to press. After more than 18 months of legal battles, prosecutors dropped the computer-hacking charge. Months later, they dropped the remaining wire-fraud conspiracy case too. Kane and Nestor walked away without a federal conviction for exploiting the glitch.
- Oct 8, 202617x their median
A 22-year-old’s inhaler jumped from $66 to $539 overnight. Unable to afford both his medication and rent, he paid rent. Five days later, he suffered a fatal asthma attack. On January 10, 2024, Cole Schmidtknecht went to refill the daily preventative inhaler he had relied on for years. Because his insurance no longer covered it, the price had risen to $539.19. Cole left without the medication and relied on his emergency rescue inhaler instead. On January 15, he suffered a severe asthma attack. His roommate rushed him toward the hospital, but Cole became unresponsive and went into cardiac arrest. He suffered catastrophic brain damage and was placed on life support. Six days later, on January 21, his family made the decision to remove life support. Cole passed away aged just 22. His parents later sued Walgreens and pharmacy-benefit manager OptumRx, alleging he had received no advance warning of the coverage change and was not offered an affordable alternative. They argue that losing access to his preventative medication led directly to his fatal asthma attack. The companies have contested the allegations, and the federal case remains ongoing.
- Sep 19, 202615x their median
On September 11, 2001, 24-year-old Gerard Way was commuting into Manhattan for his Cartoon Network internship when he witnessed the World Trade Center towers collapse. He later described the scene as feeling like being inside a disaster film, something his mind could barely process. At the time, Way had trained as an artist and was pursuing a career in animation and comics. After 9/11, that suddenly felt meaningless to him. He picked up a guitar and wrote “Skylines and Turnstiles,” a song inspired by what he had witnessed. It became the first song written for My Chemical Romance. Way then recruited drummer Matt Pelissier and guitarist Ray Toro, beginning the band that would become My Chemical Romance.
- Sep 23, 202614x their median
On December 15, 1997, 10-day-old Delimar Vera vanished during a fire at her family’s Philadelphia home. No body was ever found. Fire investigators assumed the blaze had completely consumed her remains. Her mother, Luz Cuevas, never believed it. More than six years later, in January 2004, Luz attended a birthday party and noticed a six-year-old girl with the same dark hair and distinctive dimples as her family. She immediately felt certain she was looking at Delimar. Luz told the girl she had gum stuck in her hair and quietly pulled out five strands. She saved them for DNA testing. The result confirmed the impossible. The girl was Delimar. She had been kidnapped as a newborn and raised under the name Aaliyah by family acquaintance Carolyn Correa, only miles away in New Jersey. Correa was arrested and later pleaded no contest to kidnapping and related charges. In 2005, she was sentenced to nine to 30 years in prison. Six years after being told her baby had d*ed, Luz finally got her daughter back.
- Oct 3, 202612x their median
In December 2024, 14-year-old Emmarae Gervasi disappeared from her Long Island home barefoot and without a jacket. For 26 days, her father, Frank, barely stopped searching. He offered a $15,000 reward, flooded social media with pleas for information and followed every lead he could find. Then, on January 3, 2025, he received a tip. Emmarae was supposedly being held on a boat docked in Islip. Frank drove there himself. Before police even arrived, he forced his way onto the vessel and found his daughter alive inside. “I did find her myself before the police got there,” he later said. “It was 26 days of hell.” Police soon arrested Francis Buckheit. Prosecutors later alleged Emmarae had been held on his 56-foot boat for weeks and s**ually ab*sed there. Then the case widened. Other suspects were arrested on allegations that Emmarae had been se*ually exploited for drugs and money while she was missing. By August 2026, authorities had arrested 13 people connected to the case, and at least one defendant had pleaded guilty to sex trafficking. After nearly a month missing, Emmarae’s father was the person who finally opened the door and brought her home.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.7K interactions against 2.6M followers, an engagement rate of 0.066%. Measured over 79 original posts, its engagement rate beats 64% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 177K times each, and 0.959% of those impressions turn into an interaction. That is about 6.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 53K interactions, about 33x its own typical post.
- What is Morbid Knowledge's engagement rate on X?
- Morbid Knowledge (@MorbidKnowledge) has an engagement rate of 0.066%, based on the median interactions across 79 original posts from the last 30 days against 2,562,662 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.066%, Morbid Knowledge sits above the 25th percentile of the 212,078 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MorbidKnowledge have real engagement?
- Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MorbidKnowledge post?
- Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 3.7 posts per day across the measured window.