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Moncler engagement report

@Moncler - 1.0M followers on X

Measured over 31 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.008%
of 1.0M followers
Per impression
2.10%
3.7K views on a typical post
Reach
0.37%
of its followers see a post
Typical post
77
interactions (median)
Saved
0.082%
3 bookmarks on a typical post
Posting rate
1.23/day
active 83% of days
Peak time
12:00 UTC
Monday

A typical post picks up 77 interactions against 1.0M followers, an engagement rate of 0.008%. Posts are seen about 3.7K times each, and 2.10% of those impressions turn into an interaction. That is about 0.365% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video, 19% are part of a thread and 81% link out. The account's strongest tracked post pulled 13K interactions, about 280x its own typical post. Recurring topics include #moncler, #pioneersinmoncler, #monclerreicons.

Measured over 31 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #moncler, #pioneersinmoncler, #monclerreicons.

Where this sits in the catalog

At 0.008%, Moncler sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link81% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 81% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 259 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 15, 2026280x their median

    JENNIE in Moncler. A voice of a new generation, global icon and creative force, JENNIE has transcended boundaries and definitions to reach the peak. A celebration of pioneering icons with extraordinary dreams. Discover Moncler Re/Icons on https://t.co/Kec63X8bi1 #Moncler #PioneersinMoncler #MonclerReicons

    9.2K4.0K1737582K viewsView on X
  • Oct 24, 2026140x their median

    Be your own icon. JENNIE does it her way on the set of the Moncler Re/Icons campaign. Discover more on https://t.co/aHv5SuzpLi #Moncler #PioneersinMoncler #MonclerReicons https://t.co/hkvS4nsVJY

    4.8K1.9K371255K viewsView on X
  • Oct 21, 202693x their median

    Pioneering a bigger world. JENNIE knows no boundaries. A global force shaping what comes next, she brings her singular vision to Moncler Re/Icons. Discover the reimagined Karakorum jacket on https://t.co/aHv5SuzpLi #Moncler #PioneersinMoncler #MonclerReicons https://t.co/d0H608lnGO

    3.0K1.4K32431K viewsView on X
  • Oct 25, 202688x their median

    Breaking boundaries like JENNIE. Shifting perspectives. Pioneering a bigger world. Moncler Re/Icons. Discover the new season on https://t.co/aHv5SuzpLi #Moncler #PioneersinMoncler #MonclerReicons https://t.co/A2Ubk6ZIWs

    3.0K1.2K27726K viewsView on X
  • Oct 23, 202679x their median

    “Never stop dreaming bigger.” Pioneering icon JENNIE is just getting started. Discover Moncler Re/Icons on https://t.co/aHv5SuzpLi #Moncler #PioneersinMoncler #MonclerReicons https://t.co/kBauMoAAj1

    2.5K1.3K31943K viewsView on X
  • Oct 22, 202670x their median

    “My most extraordinary dream is to keep discovering different versions of myself that I haven't met yet.” Driven by reinvention and the pursuit of new peaks, JENNIE embodies a pioneering spirit that continually redefines creative expression. Discover Moncler Re/Icons on https://t.co/Kec63X8bi1 #Moncler #PioneersinMoncler #MonclerReicons

    2.2K1.2K24937K viewsView on X
  • Oct 14, 202619x their median

    Pioneers in Moncler. Launching tomorrow. #Moncler #PioneersinMoncler #MonclerReicons https://t.co/w0ga4OOEif

    6991865617K viewsView on X
  • Oct 14, 20265.9x their median

    Pioneers in Moncler. Launching tomorrow. #Moncler #PioneersinMoncler #MonclerReicons https://t.co/sDzrVpzANQ

    21960026.0K viewsView on X
  • Sep 21, 20263.2x their median

    Maria Sharapova in Moncler By Platon ​ #Moncler #NYinMoncler https://t.co/xsYTMsjRff

    13418217.4K viewsView on X
  • Apr 16, 20264.5x their median

    Have A Puffy* Summer 🌤️​ *Light, layered and unmistakably Moncler. ​ Jamie Dornan for Moncler Collection Summer 2026. Available now on https://t.co/G256tSM8SO ​ #Moncler #MonclerCollection https://t.co/dsp1k8oJtv

    9739434.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#moncler#pioneersinmoncler#monclerreicons

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 77 interactions against 1.0M followers, an engagement rate of 0.008%. Posts are seen about 3.7K times each, and 2.10% of those impressions turn into an interaction. That is about 0.365% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video, 19% are part of a thread and 81% link out. The account's strongest tracked post pulled 13K interactions, about 280x its own typical post. Recurring topics include #moncler, #pioneersinmoncler, #monclerreicons.

What is Moncler's engagement rate on X?
Moncler (@Moncler) has an engagement rate of 0.008%, based on the median interactions across 31 original posts from the last 30 days against 1,001,359 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Moncler sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Moncler have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Moncler post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.23 posts per day across the measured window.

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