Ministry of Information & Broadcasting engagement report
@MoIB_Official - 914K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
A typical post picks up 8 interactions against 914K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 11% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 290 times each, and 2.76% of those impressions turn into an interaction. That is about 0.032% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 2.5K interactions, about 310x its own typical post. Recurring topics include #daanishschoolislamabad, #taleemsetameertak, #maldivespakistan.
Measured over 43 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #daanishschoolislamabad, #taleemsetameertak, #maldivespakistan.
Compared with accounts its own size
Ministry of Information & Broadcasting's engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Ministry of Information & Broadcasting sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 440 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 2026310x their median
Islamabad glows in brotherhood as the flags of Pakistan, Türkiye and Saudi Arabia adorn Constitution Avenue, while LED screens celebrate the Makkah Joint Defence Agreement. A fitting tribute to the vision and teamwork of PM Shehbaz Sharif and Field Marshal Syed Asim Munir. 🇸🇦🇹🇷🇵🇰 https://t.co/eOWLxZ02av
- Aug 14, 2026181x their median
Last night with @OfficialDGISPR and all the performers who put up a wonderful show last night at the 79th Independence Day Event/Inauguration of Yadgar e Fatah. Teamwork at its best. JASHAN E AZADI MUBARAK! 🇵🇰🇵🇰🇵🇰 https://t.co/e3LPeDZBcT
- Oct 20, 2026122x their median
His Excellency President Dr @MMuizzu and First Lady @sajidhaamohamed arrive in Pakistan on a State Visit. Upon arrival at Islamabad International Airport, the President and First Lady were accorded a 21-gun salute. The President will be accorded an official welcome tomorrow at Prime Minister’s House, the official residence of the Prime Minister of Pakistan. The State Visit, taking place from 20 to 22 October 2026, is being undertaken at the invitation of Prime Minister Muhammad Shehbaz Sharif. #MaldivesPakistan
- Sep 19, 2026108x their median
We strongly condemn the barbaric terrorist attack on civilians and Police officials offering Juma prayers in Kohat. The attack, perpetrated by the vilest of Khwarij with roots in Afghanistan, reminds us that terrorism has no religion and no justification. Those who perpetrate, facilitate or shelter such acts are the worst among humankind. Pakistan has repeatedly raised grave concerns over the use of Afghan territory by Fitna al-Khawarij and other terrorist groups to plan and launch terrorist attacks inside Pakistan. The presence of terrorist sanctuaries, alongside their recruitment and support infrastructure in Afghanistan, poses a direct threat to Pakistan’s security. These concerns have been conveyed repeatedly to the Afghan Taliban regime and their interlocutors. They must dismantle these networks rather than deflect responsibility. Against this backdrop, it is reprehensible that Afghan Taliban Spokesperson Zabihullah Mujahid has the audacity to threaten Pakistan with a “crushing response” while his regime actively sponsors terrorism in Pakistan. The Afghan Taliban must address the terrorist ecosystem thriving under their patronage instead of trying to deflect responsibility and malign Pakistan. Such antics cannot obscure their counterterrorism obligations under the Doha Agreement or their responsibility to prevent Afghan territory from being used to threaten other countries. Pakistan has noted the Afghan Ministry of Foreign Affairs’ condemnation of the ‘Kohat attack’ and its expression of sympathy for the victims’ families, while omitting mention of terrorism in the statement. Notwithstanding, condemnation must be matched by concrete action. The Afghan Taliban must take credible, verifiable and sustained measures to dismantle terrorist sanctuaries, disrupt radical recruitment and training networks, and prevent terrorist groups from planning, facilitating or launching attacks against Pakistan. Pakistan has consistently pursued dialogue and constructive engagement with the Afghan Taliban, but we would not allow pretence of dialogue to shield those who threaten our people. Pakistan has both the will and the capability to eliminate terrorist threats wherever they are and will take all necessary measures, in accordance with international law, to protect its citizens, territory and sovereignty. Pakistan has repeatedly warned that the continued presence and activity of terrorist groups in Afghanistan will aggravate instability, with serious regional and global repercussions. The international community should push the Afghan Taliban regime to act decisively and verifiably to counter this menace before the threat spreads further across the region and beyond.
- Aug 9, 202660x their median
https://t.co/3iHwqb3uWt
- Aug 18, 202655x their median
یوم آزادی کے موقع پر یادگار فتح کے سائے میں اللہ تعالٰی کا شکر ادا کرتے ہوئے نہ صرف آزادی کی خوشی منائی گئی بلکہ معرکہ حق کی فتح کا بھی جشن منایا گیا۔ یہ ایک تاریخی تقریب تھی اور پاکستان کی فتح کی یادگار تا قیامت ہمارے لیے فخر کا باعث ہو گی اور پوری دنیا کو ہماری بھارت کے اوپر فتح کی یاد دلاتی رہے گی
- Aug 17, 202640x their median
Pleased to welcome Federal Minister for National Health services, @KamalMQM at DCD, where we discussed the transformative health reforms being carried out under Prime Minister Shehbaz Sharif’s leadership. With continued dedication, Pakistan is moving towards a healthier future with quality care for all. 🇵🇰
- Sep 1, 202624x their median
Prime Minister Muhammad Shehbaz Sharif in a group photo with heads of States at the SCO Council of Heads of State Summit in Bishkek, Kyrgyzstan. https://t.co/nlvypVzdBf
- Aug 24, 202623x their median
This news is FAKE and the voice in video is AI generated. Defense Minister Khawaja Asif has not given any such statement. Please verify news from official sources before sharing. https://t.co/onWtFsiYkK
- Aug 31, 202622x their median
Chairman of the Cabinet of Ministers of Kyrgyzstan Adylbek Kasymaliev welcomed Prime Minister Shehbaz Sharif upon his arrival at Manas International Airport, BISHKEK. 🇵🇰🇰🇬 https://t.co/PC4RJPHeE0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 914K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 11% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 290 times each, and 2.76% of those impressions turn into an interaction. That is about 0.032% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 2.5K interactions, about 310x its own typical post. Recurring topics include #daanishschoolislamabad, #taleemsetameertak, #maldivespakistan.
- What is Ministry of Information & Broadcasting's engagement rate on X?
- Ministry of Information & Broadcasting (@MoIB_Official) has an engagement rate of 0.001%, based on the median interactions across 43 original posts from the last 30 days against 914,220 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Ministry of Information & Broadcasting sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MoIB_Official have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MoIB_Official post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 1.93 posts per day across the measured window.