M COUNTDOWN engagement report
@MnetMcountdown - 3.4M followers on X
Measured over 190 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
A typical post picks up 2.7K interactions against 3.4M followers, an engagement rate of 0.078%. Measured over 190 original posts, its engagement rate beats 66% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 78K times each, and 3.42% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 190 posts sampled, 99% carry an image or video, 6% are part of a thread and 23% link out. The account's strongest tracked post pulled 67K interactions, about 25x its own typical post. Recurring topics include #mcountdown, #엠카운트다운, #kickflip.
Measured over 190 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #mcountdown, #엠카운트다운, #kickflip.
Compared with accounts its own size
M COUNTDOWN's engagement rate beats 66% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.078%, M COUNTDOWN sits above the 25th percentile of the 212,270 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 213 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 202625x their median
먼가 작고 귀여운 녀석들 엠카 출동🫶 #MCOUNTDOWN #엠카운트다운 #극장판치이카와 #ChiikawatheMovie https://t.co/SP8xRyazSg
- Aug 27, 202616x their median
엔하이픈 오늘 먼데 왜 잘생겼는데 엔진! 멋있고 잘생기고 다 하는 엔하이픈 셀카 뾰로롱 #MCOUNTDOWN #엠카운트다운 #ENHYPEN #BloodyParadise https://t.co/1j6qY11sQ1
- Oct 15, 202615x their median
오늘 플레이브 엠카 나오는 건가ㅎㅎ 와아우~~ 재밌고 행복하게 💗 아무 생각말고 ㅎㅎ 아 그 다름이 아니라 엠카 본방사수 좀..ㅠㅠ #엠카운트다운 #MCOUNTDOWN #PLAVE #플레이브 https://t.co/JJJcjcNaAi
- Aug 27, 202614x their median
#MCOUNTDOWN EP.943 8월 마지막 주🏆No.1 of the Week! 🏆 #ENHYPEN #엔하이픈 - Bloody Paradise ₍ᐢ.ˬ.ᐢ₎🎉축하합니다 *:・゚✧ https://t.co/IJ7s0oVBJK
- Oct 22, 202611x their median
?? : 오늘 엠카에 요정이 나온대요! ㄴ 요정? 무슨 소리하는 거야 너 꿈꿨니? 꿈 아니고 환상도 아니고 눈을 감아도 내 미래보다 뚜렷한 이목구비를 가진 비주얼 유닛 맞습니다🩵 #MCOUNTDOWN #엠카운트다운 #정한X조슈아 #JxJ #SEVENTEEN #12oclock https://t.co/vvHZm6EuZX
- Oct 8, 202610.0x their median
사랑둥이들 등장 ! 엠카에게는 사실 비밀이 하나 있는데요… 엠카… 코이리입니다… 진짜로요. 코이키즈가 너무 좋아서요. 큥💥 두근💗 코이키즈는 사랑이야 #MCOUNTDOWN #엠카운트다운 #KO1KEYZ #コイキーズ #코이키즈 https://t.co/xuuLp98uMQ
- Oct 1, 20269.1x their median
𝟐𝟔𝟏𝟎𝟎𝟏 𝑶𝒖𝒕𝒇𝒊𝒕 𝑶𝒇 𝑻𝒉𝒆 𝑴𝑪𝑫 : 𝑶𝑶𝑻𝑴 with #극장판치이카와 잠시 후 저녁 6시! 엠카 본방사수 잊지마세요 🫶 #MCOUNTDOWN #엠카운트다운 #OOTM https://t.co/NfsAwEq6vE
- Oct 15, 20269.1x their median
카투럽 무대 한번 보면 보넥도가 이틀은 생각나니까 셀카 보면서 딱 3분만 참아보려해 🤓 사랑이 뭔지 다섯번은 더 찾아보는 엠카가 진짜 원도어인가 싶다 🩵 #엠카운트다운 #MCOUNTDOWN #BOYNEXTDOOR #보이넥스트도어 #BND https://t.co/ZzK6xT9cbV
- Oct 1, 20268.3x their median
INI 보러 어디로 가요? 엠카로 오면 됩니다 오케이 감사드리고 달달달달달 🏍 #MCOUNTDOWN #엠카운트다운 #INI #INI_YKWTD https://t.co/IIs5FRoAXU
- Aug 13, 20268.2x their median
#MCOUNTDOWN EP.941 8월 2주🏆No.1 of the week🏆 #StrayKids - This & That 축하합니다🥳🥳🥳 https://t.co/Q3MD3L29CE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.7K interactions against 3.4M followers, an engagement rate of 0.078%. Measured over 190 original posts, its engagement rate beats 66% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 78K times each, and 3.42% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 190 posts sampled, 99% carry an image or video, 6% are part of a thread and 23% link out. The account's strongest tracked post pulled 67K interactions, about 25x its own typical post. Recurring topics include #mcountdown, #엠카운트다운, #kickflip.
- What is M COUNTDOWN's engagement rate on X?
- M COUNTDOWN (@MnetMcountdown) has an engagement rate of 0.078%, based on the median interactions across 190 original posts from the last 30 days against 3,408,753 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.078%, M COUNTDOWN sits above the 25th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MnetMcountdown have real engagement?
- Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MnetMcountdown post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 8.53 posts per day across the measured window.