MTV India engagement report
@MTVIndia - 2.8M followers on X
Measured over 139 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 15 interactions against 2.8M followers, an engagement rate of 0.001%. Measured over 139 original posts, its engagement rate beats 7% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.381% of those impressions turn into an interaction. That is about 0.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 139 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 1.3K interactions, about 85x its own typical post. Recurring topics include #mtvroadies, #roadiesrebirth, #superyou.
Measured over 139 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #mtvroadies, #roadiesrebirth, #superyou.
Compared with accounts its own size
MTV India's engagement rate beats 7% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, MTV India sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 6% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 459 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 16, 202685x their median
Purane connections aur unke naye equations! 🤭🔥 Roadies Rebirth co-powered by #SuperYou, #DBSiggnatureFinestCardamomSeeds, #Sparx and #OnnTotalComfort, every Fri-Sat 7PM on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #Episodic (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Launch, Episodic, Ep 1)
- Oct 16, 202661x their median
Creator to creator, Abhishek ne diya ek reality check! 🔥 Roadies Rebirth co-powered by #SuperYou, #DBSiggnatureFinestCardamomSeeds, #Sparx and #OnnTotalComfort, every Fri-Sat 7PM on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #AbhishekMalhan #Episodic (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Launch, EP1, Episodic, Abhishek Malhan)
- Oct 16, 202644x their median
One statement caused Bani’s outrage, but can he handle the heat? 👀 Roadies Rebirth co-powered by #SuperYou, #DBSiggnatureFinestCardamomSeeds, #Sparx and #OnnTotalComfort, starts 16th October, Fri-Sat 7PM on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #Episodic (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Launch, Ep 1, Episodic)
- Sep 5, 202640x their median
Naye Gang Leaders ke saath, Roadies ka naya chapter begins 👊 NewGs, are ready to make their mark! Roadies Rebirth, Co-powered by SuperYou, coming soon on JioHotstar and MTV. #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #DelhiAuditions #NewGs (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Rebirth Auditions, MTV India, Delhi Auditions, Gang Leaders Reveal, NewGs Carousel)
- Oct 24, 202639x their median
Ek galat statement can end the game for you! 👀 Roadies Rebirth co-powered by #SuperYou, #DBSiggnatureFinestCardamomSeeds, #Sparx and #OnnTotalComfort, every Fri-Sat 7PM on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #Episodic (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Episodic, EP4)
- Sep 27, 202637x their median
Wahi purani aag laut aayi hai ek naye andaaz mein 💪 Old rivalries, new contenders, one epic clash ⚔️ A new legacy is rising🔥 Roadies Rebirth, Co-powered by SuperYou and @DBSiggnature, starts 16th October, Fri-Sat, 7PM only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Nikhil Chinapa, Neha Dhupia, Prince Narula, Bani J, Abhishek Malhan,Baseer Ali, KV)
- Oct 9, 202633x their median
Battleground aapka aakhri mauka hai to prove yourself! Show us why you belong on the Roadies journey🔥 Roadies Battleground awaits!🔥 Submit your video now on https://t.co/XCoJMfk8SC Dekhte hain kisme kitna dum hai! 💪 #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #Rannvijay #BattleGroundAuditions #RoadiesBattleground #Promo #AbhishekMalhan (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, MTV India, Rannvijay Singha, Roadies Battleground Audition, JioHotstar, Abhishek Malhan, Roadies Battleground, Promo)
- Oct 1, 202633x their median
Warm-up kar lo, aage ki journey kaafi action-packed hone waali hai! Ek taraf OGs ka experience, doosri taraf NewGs ka unshakable confidence. Iss season entertainment aur rivalry dono ka tadka guaranteed hai! 🔥 Let the games begin! 💪 Roadies Rebirth, co-powered by #SuperYou and @DBSiggnature, starts 16th October, Fri-Sat at 7 PM, only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #SeasonPromo (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Nikhil Chinapa, Neha Dhupia, Prince Narula, Bani J, Abhishek Malhan, Baseer Ali, Season Promo)
- Oct 12, 202628x their median
We are ready, are you? The Roadies madness is going to be bigger than ever! 🔥🏍️ Naye chehre, crazy auditions aur full power wala junoon! Iss baar kaun banega Roadie? The journey to Roadies Rebirth starts NOW! ⚡ Roadies Rebirth co-powered by #SuperYou, @DBSiggnature and #Sparx, starts 16th October, Fri-Sat 7PM only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #AuditionPromo (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Nikhil Chinapa, Neha Dhupia, Prince Narula, Bani J, Abhishek Malhan, Baseer Ali, Audition Promo)
- Oct 16, 202623x their median
The journey of Roadies Rebirth begins today and here's what went down on the set at 7pm 🐦🔥💪 Roadies Rebirth co-powered by #SuperYou, #DBSiggnatureFinestCardamomSeeds, #Sparx and #OnnTotalComfort, every Fri-Sat 7PM on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #AbhishekMalhan #Trending (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Launch, EP1, Trending, Watch Party)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 15 interactions against 2.8M followers, an engagement rate of 0.001%. Measured over 139 original posts, its engagement rate beats 7% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.381% of those impressions turn into an interaction. That is about 0.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 139 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 1.3K interactions, about 85x its own typical post. Recurring topics include #mtvroadies, #roadiesrebirth, #superyou.
- What is MTV India's engagement rate on X?
- MTV India (@MTVIndia) has an engagement rate of 0.001%, based on the median interactions across 139 original posts from the last 30 days against 2,819,358 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, MTV India sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MTVIndia have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MTVIndia post?
- Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 4.9 posts per day across the measured window.