Kay Burley engagement report
@KayBurley - 533K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 193 interactions against 533K followers, an engagement rate of 0.036%. Posts are seen about 19K times each, and 1.00% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 4.6K interactions, about 24x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 15, 2026.
Where this sits in the catalog
At 0.036%, Kay Burley sits above the 25th percentile of the 212,270 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 202624x their median
Richard Tice’s constituency, Boston & Skegness, has over 10,000 people claiming PIP. That costs £79 million a year, while 21.6% of the working-age population is not in work. Nigel Farage’s constituency, Clacton, has 10,442 people claiming PIP. That costs £77 million a year, while over 24% of the working-age population is not in work. Sarah Pochin’s constituency, Runcorn & Helsby, has over 9,000 people claiming PIP. That costs £69 million a year, while over 19% of the working-age population is not in work. Lee Anderson’s constituency, Ashfield, has around 9,058 people claiming PIP. That costs £69 million a year, while almost 20% of the working-age population is not in work. Robert Jenrick’s constituency, Newark, has 6,011 people claiming PIP. That costs £46 million a year, while over 12% of the working-age population is not in work. Abolishing PIP and treating people who haven't worked for a year like criminals by making them do 20 hours of community service will hit Reform voting constituencies the hardest.
- Sep 15, 202624x their median
So now Harry and Meghan are claiming the school was a 1 hour drive each way and was congested. 🤣🤣🤣🤣 There is literally no congestion in The Cotswolds, I used to live near Westonbirt Girls School, that’s literally why people lived there because it’s rural and quiet. 80% of the Cotswolds are agricultural land. Harry and Meghan are LIARS.
- Sep 14, 202617x their median
Nearly three weeks after their arrival, the King’s son, Meghan, and their children remain without protection. Whatever the eventual outcome, there are serious questions about how this process has been handled. In the cold light of day, there should be a proper review to ensure decisions of this importance are made swiftly, independently and on the basis of risk. https://t.co/GVFRzpHfvb
- Sep 1, 202614x their median
Keir led Labour from its worst defeat since 1935 to a landslide victory in 2024. His work as Prime Minister left the country in a better place than he found it. Thank you, Keir, for all your service & all best wishes to you & your family for the future. https://t.co/v1lmNRf0JM
- Sep 15, 20268.9x their median
Prince Harry has taken Archie and Lilibet out of their new school. After two days. Apparently, the children are being moved to another school after concerns were reportedly raised about the practicalities of getting them there safely. The problem? Heavy traffic and the security implications of the school run. I live in that part of the Cotswolds and can testify to rush hour challenges. Which does rather beg the obvious question: did nobody think about any of this before term started?
- Sep 2, 20267.3x their median
Happy birthday @Keir_Starmer https://t.co/zRXuqlMthD
- Aug 26, 20266.9x their median
RIP Billy Boston. A titan of a man who brought pride and respect to our town and our club. The first rugby league knight of the realm. We will miss you enormously. Now at peace with his beloved Joan, who died just last month after 70 years of marriage. He was 92. ❤️ @WiganWarriorsRL
- Sep 3, 20266.6x their median
Nigel Farage has promised not to elevate any Reform donors to the House of Lords if his party wins the next general election. The Reform UK leader said on Wednesday that “not a single” donor will be offered a peerage, insisting that their motive for donating to the party was because they believed “Britain is broken”🔗 https://t.co/7tIYREWbYl
- Aug 31, 20266.6x their median
So funny watching the Tory client press feverishly pretending anyone has heard of any of the Tory ‘shadow cabinet’ 😂
- Sep 15, 20266.4x their median
Only in 2026 Britain would the RNIB have to issue a statement asking people to stop abusing them over rescuing migrants in the English Channel. They have said: “For absolute certainty, we're the Royal National Institute of Blind People, not the lifeboat people. “But here’s something we’re sure we can all agree on. RNLI are brave and brilliant. Behind accounts like theirs and ours are real people and words matter. So, maybe give the RNLI and us a reason to smile today.” SUPPORT THE RNLI - https://t.co/ddUTbh62sR
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 193 interactions against 533K followers, an engagement rate of 0.036%. Posts are seen about 19K times each, and 1.00% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 4.6K interactions, about 24x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Kay Burley's engagement rate on X?
- Kay Burley (@KayBurley) has an engagement rate of 0.036%, based on the median interactions across 4 original posts from the last 30 days against 532,804 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Kay Burley sits above the 25th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KayBurley have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @KayBurley post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 2.57 posts per day across the measured window.