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Kandi Burruss engagement report

@Kandi - 1.8M followers on X

Measured over 1 original post from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.007%
of 1.8M followers
Per impression
0.696%
17K views on a typical post
Reach
0.94%
of its followers see a post
Typical post
116
interactions (median)
Saved
0.096%
16 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
19:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 116 interactions against 1.8M followers, an engagement rate of 0.007%. Posts are seen about 17K times each, and 0.696% of those impressions turn into an interaction. That is about 0.941% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.5K interactions, about 56x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 29, 2026.

Where this sits in the catalog

At 0.007%, Kandi Burruss sits above the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.695%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,270 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.695%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 163 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 2, 202556x their median

    Kandi shares a throwback photo with Mýa while working with her on 'Fear of Flying ' album (1999) https://t.co/JpDcyHrBlE

    6.0K4122142111K viewsView on X
  • Mar 21, 202650x their median

    I said I do… I did… …and now I’m DONE. This isn’t just a show. It’s the truth. The music. Come experience it LIVE. 🎟️ Tickets on sale now. https://t.co/WqXc7Iv10D https://t.co/7utFwNLV0u

    4.9K449210240245K viewsView on X
  • Feb 27, 202627x their median

    Even in the middle of the noise, your next move still matters. 🖤 Next Move Meetup • March 9 • https://t.co/OAEPqI8olb https://t.co/TkxkzkHHZ8

    2.9K171631642K viewsView on X
  • Nov 2, 2025

    The ATL definitely came out when I told Soulja Boy it would’ve gone a whole different way if he hadn’t apologized before we met 😤 — and he said, ‘It had to be God.’ 🙏🏽 Facts. ’Cause the way this all came together? Only God could’ve lined that up. #SpeakOnIt #KandiOnline https://t.co/fo4g8f5QoL

    2.5K2045445236K viewsView on X
  • Feb 25, 202615x their median

    My next move! https://t.co/OAEPqI8olb https://t.co/D7PFjvXwaL

    1.5K162452273K viewsView on X
  • Apr 5, 202613x their median

    I almost got emotional https://t.co/UdRZouPX0G https://t.co/4grxpxyXTp

    1.3K11569653K viewsView on X
  • May 4, 20267.9x their median

    Guess who wants to Speak on it? https://t.co/5QHubWH1sw https://t.co/LtvOCdECn5

    8255034758K viewsView on X
  • Apr 24, 20267.6x their median

    What was she humming? https://t.co/1fZvZFyBwC https://t.co/qLDHAJCrvB

    76859401356K viewsView on X
  • Jun 17, 20266.0x their median

    Philly https://t.co/yo5XxLz68u https://t.co/hPrvgUa0Hy

    6145428228K viewsView on X
  • Mar 26, 20266.0x their median

    Some things that I hear on social media, I wish I could unhear it…. 😩

    6014442533K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 116 interactions against 1.8M followers, an engagement rate of 0.007%. Posts are seen about 17K times each, and 0.696% of those impressions turn into an interaction. That is about 0.941% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.5K interactions, about 56x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Kandi Burruss's engagement rate on X?
Kandi Burruss (@Kandi) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 1,770,036 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Kandi Burruss sits above the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Kandi have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Kandi post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.

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