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Kataka Municipal Corporation engagement report

@KMCKataka - 114K followers on X

Measured over 45 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 114K followers
Per impression
0.287%
2.1K views on a typical post
Reach
1.83%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.13/day
active 63% of days
Peak time
13:00 UTC
Monday

A typical post picks up 6 interactions against 114K followers, an engagement rate of 0.005%. Measured over 45 original posts, its engagement rate beats 13% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.287% of those impressions turn into an interaction. That is about 1.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 29 interactions, about 4.8x its own typical post. Recurring topics include #kmc, #kataka, #swachhatahiseva2026.

Measured over 45 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #kmc, #kataka, #swachhatahiseva2026.

Compared with accounts its own size

Kataka Municipal Corporation's engagement rate beats 13% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Kataka Municipal Corporation sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 286 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 23, 20264.8x their median

    Team Swachh Kataka led an inspiring CTU transformation drive at Debigada, Purighat, Odisha — joined hands-in-hand by dedicated citizens and officials working together for a common cause. As part of the ongoing #SwachhataHiSeva2026 campaign, the drive aimed to instill the true spirit of Swachhata in every citizen's daily life. Alongside this, multiple cleanup drives and public awareness activities are being carried out across the city, reinforcing collective action and community ownership towards a cleane State. 🌿 @KMCKataka #SwachhataHiSeva2026 #SHS2026 #SwachhBharat #GarbageFreeCities

    198112.7K viewsView on X
  • Sep 20, 20262.8x their median

    Barabati Food Court Inspection KMC Food Safety Team inspected the food court & collected samples for testing through MFTL. Improved hygiene, food handling and safety practices were observed, with no artificial colours or stale food found. FBOs were advised to maintain standards. https://t.co/Ix71YbdeCG

    170002.6K viewsView on X
  • Oct 5, 20262.2x their median

    📢 Public Announcement KMC will undertake scheduled eviction drives across designated locations in October 2026 to remove unauthorised encroachments from roads, drains, footpaths, open spaces & Govt. land. All concerned are requested to cooperate with the KMC Enforcement Team. https://t.co/sn6gUg5f7n

    73306.5K viewsView on X
  • Sep 30, 20262.0x their median

    As part of the Swachhata Hi Seva 2026 campaign, Kataka Municipal Corporation successfully conducted a Mass Cleanliness Drive at the premises of Shailabala Women’s Autonomous College today. #SwachhataHiSeva2026 #SwachhKataka #CleanKataka #KMC #SwachhBharat https://t.co/BkClfoRt3D

    81212.1K viewsView on X
  • Sep 21, 20262.0x their median

    High-intensity CTU transformation drive at Debigada, Purighat, led by KMC under #SwachhataHiSeva2026 for a cleaner, greener and healthier Kataka. #SHS2026 #SwachhKataka #CleanKataka #GreenKataka https://t.co/Ev8Y78Su0G

    93002.4K viewsView on X
  • Sep 21, 20262.0x their median

    Kataka Municipal Corporation conducted a high-intensity cleanliness and beautification drive at Debigada, Purighat, focusing on the transformation of the Cleanliness Target Unit (CTU). #SHS2026 #SwachhKataka #CleanKataka #GreenKataka #SwachhBharat #SwachhataHiSeva2026 https://t.co/0C5QBKUj78

    92012.4K viewsView on X
  • Sep 17, 20261.8x their median

    ପାର୍ବଣ ଋତୁରେ ଭସାଣ ଉତ୍ସବକୁ ଦୃଷ୍ଟିରେ ରଖି କେଏମସିର ଆଗୁଆ ପ୍ରସ୍ତୁତି। ମାନ୍ୟବର ମେୟର ଶ୍ରୀ ସୁବାସ ସିଂହ ଓ କମିଶନର ସୁଶ୍ରୀ କିରନଦୀପ୍ କୌର ସହୋତା ଆଜି ଦେବୀଗଡ଼ା ଘାଟ ପରିଦର୍ଶନ କରିଥିଲେ। ଭସାଣ ଉତ୍ସବ ପାଇଁ ଦେବୀଗଡ଼ାଠାରେ ପ୍ରସ୍ତୁତ ହୋଇଥିବା ଅସ୍ଥାୟୀ ପୁଷ୍କରିଣୀ ସହ ଆନୁସଙ୍ଗିକ ବ୍ୟବସ୍ଥା କାର୍ଯ୍ୟର ସମୀକ୍ଷା କରାଯାଇଥିଲା । https://t.co/wQctRBmu7H

    90202.5K viewsView on X
  • Sep 19, 20261.7x their median

    ମୂର୍ତ୍ତି ବିସର୍ଜନ ନିମନ୍ତେ ପ୍ରଶାସନ ପକ୍ଷରୁ ନିର୍ଦ୍ଧାରିତ ଓ ନିର୍ମିତ ଅସ୍ଥାୟୀ ପୁଷ୍କରିଣୀରେ ହିଁ ବିସର୍ଜନ କରିବାକୁ ସମସ୍ତ ଜନସାଧାରଣଙ୍କୁ ଅନୁରୋଧ। ଜଳସ୍ରୋତର ପ୍ରଦୂଷଣ ରୋକିବା ସହ ପରିବେଶ ସୁରକ୍ଷା ଦିଗରେ ସହଯୋଗ କରନ୍ତୁ। ଆସନ୍ତୁ, ମିଳିମିଶି ଗଢ଼ିବା - ସ୍ୱଚ୍ଛ କଟକ, ସୁସ୍ଥ କଟକ #KMC #Kataka #CleanKataka #greenkataka https://t.co/7rBjZsgOTS

    81102.3K viewsView on X
  • Oct 6, 20261.5x their median

    କଟକ ମହାନଗର ନିଗମ ପକ୍ଷରୁ ସ୍ବଚ୍ଛ ସମ୍ବର୍ଦ୍ଧନା ଉତ୍ସବ – ୨୦୨୬ ସ୍ଥାନୀୟ ଶହୀଦ ଭବନ ପରିସରରେ ଉଦଘାଟିତ ହୋଇଛି। ରାଜ୍ୟସଭା ସାଂସଦ ଶ୍ରୀଯୁକ୍ତ ଦେବାଶିଷ ସାମନ୍ତରାୟ, ମେୟର ଶ୍ରୀ ସୁବାସ ସିଂହ ଏହାକୁ ଆନୁଷ୍ଠାନିକ ଭାବେ ଉଦଘାଟନ କରିଥିଲେ। #SwachhaSambardhanaUtsav2026 #SwachhaKataka #KatakaMunicipalCorporation #KMC https://t.co/VISZfCgKhg

    80101.9K viewsView on X
  • Sep 28, 20261.5x their median

    KMC continued its drive against unauthorised hoardings at Malachandia Square, clearing public spaces for improved road safety and a cleaner, more organised Kataka. The Deputy Commissioner (License) and Assistant Commissioner (Enforcement) were present during the operation. #KMC https://t.co/ptt3hpM87M

    90002.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kmc#kataka#swachhatahiseva2026#cleankataka#swachhakataka

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 114K followers, an engagement rate of 0.005%. Measured over 45 original posts, its engagement rate beats 13% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.287% of those impressions turn into an interaction. That is about 1.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 29 interactions, about 4.8x its own typical post. Recurring topics include #kmc, #kataka, #swachhatahiseva2026.

What is Kataka Municipal Corporation's engagement rate on X?
Kataka Municipal Corporation (@KMCKataka) has an engagement rate of 0.005%, based on the median interactions across 45 original posts from the last 30 days against 113,979 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Kataka Municipal Corporation sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KMCKataka have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KMCKataka post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 2.13 posts per day across the measured window.

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