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Italy Magazine engagement report

@ItalyMagazine - 156K followers on X

Measured over 33 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.034%
of 156K followers
Per impression
1.88%
2.8K views on a typical post
Reach
1.81%
of its followers see a post
Typical post
53
interactions (median)
Saved
0.106%
3 bookmarks on a typical post
Posting rate
1.1/day
active 67% of days
Peak time
17:00 UTC
Tuesday

A typical post picks up 53 interactions against 156K followers, an engagement rate of 0.034%. Posts are seen about 2.8K times each, and 1.88% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 33 posts sampled, 97% carry an image or video and 100% link out. The account's strongest tracked post pulled 253 interactions, about 4.8x its own typical post.

Measured over 33 original posts from a 30-day window, last computed on October 29, 2026.

Where this sits in the catalog

At 0.034%, Italy Magazine sits above the 25th percentile of the 212,567 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.7%
Engagement rate as a share of followers, across the 212,567 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 211 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 30, 20264.8x their median

    October is Italian-American Heritage Month — a perfect moment to celebrate the linguistic and cultural influences that gave rise to one particularly colorful strain of slang: https://t.co/RTQRe4nBho https://t.co/66MpQC8MPJ

    20740515.0K viewsView on X
  • Oct 13, 20264.7x their median

    First thing most of us need in the morning is a strong brew of coffee. Coffee pods may be the trend now, but we still prefer coffee made with the handy Moka pot. Here are five things to keep in mind to achieve optimal results: https://t.co/o5GmDQHOqU https://t.co/U0ejsXf3VK

    230133511K viewsView on X
  • Oct 6, 20263.6x their median

    Ribollita is a hearty but healthy soup from the Tuscan cucina povera tradition — the perfect thing to make on a chilly weekend: https://t.co/JFEkJ1YFaq https://t.co/9yLFwpQuP4

    15425917.7K viewsView on X
  • Aug 27, 20262.2x their median

    Already explored Pompeii? Visit these five fascinating and little-known archeological sites that are also in Campania: https://t.co/s4G46MNGwd https://t.co/yn9j5mWNpw

    1078014.3K viewsView on X
  • Sep 29, 20262.2x their median

    Pasta e ceci is one of those eternally satisfying comfort meals. This Roman-style version gets its umami depth from Pecorino Romano: https://t.co/eRRzNl9yeQ https://t.co/9LFY7P9M9O

    9711515.2K viewsView on X
  • Oct 7, 20262.0x their median

    Calabria is a favorite destination among Italians, even in October. While they may stick mostly to the beaches, there are often seaside villages to explore, best enjoyed in the late afternoon in the sunset light, after some sunny, fall hours at the beach: https://t.co/bjZgszHcq5 https://t.co/IUMXFU0bJG

    989104.8K viewsView on X
  • Oct 14, 20261.9x their median

    It’s no secret that Italians are passionate about coffee. But while the love for a good caffè is universal, the way it’s prepared can vary from region to region. Let’s take a look at some of our favorite coffee variations from across the country: https://t.co/NPco53x90G https://t.co/jojIvMkngN

    908324.9K viewsView on X
  • Oct 13, 20261.9x their median

    Contrary to popular belief, the story of Alfredo Di Lelio and his Fettuccine al Burro e Parmigiano, known widely outside Italy as Fettucine Alfredo, was born in the heart for Rome: https://t.co/Jmut0cn0sk https://t.co/8eOEnZEH57

    859434.0K viewsView on X
  • Oct 12, 20261.8x their median

    The region’s capital, Trento, is a fixed place at the top of Italy’s ‘most liveable city’ listicles on account of its museums, theatres and fresh air: https://t.co/Mi7BM3loo1 https://t.co/9waQKS3zP0

    839205.2K viewsView on X
  • Oct 7, 20261.7x their median

    This delicious onion soup recipe from Florence is unique in that it contains not just onions — the star ingredient — but also split peas: https://t.co/B5ENHE6Ftb https://t.co/4C83xPORsE

    798504.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 53 interactions against 156K followers, an engagement rate of 0.034%. Posts are seen about 2.8K times each, and 1.88% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 33 posts sampled, 97% carry an image or video and 100% link out. The account's strongest tracked post pulled 253 interactions, about 4.8x its own typical post.

What is Italy Magazine's engagement rate on X?
Italy Magazine (@ItalyMagazine) has an engagement rate of 0.034%, based on the median interactions across 33 original posts from the last 30 days against 155,932 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.034%, Italy Magazine sits above the 25th percentile of the 212,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ItalyMagazine have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ItalyMagazine post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 1.1 posts per day across the measured window.

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