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BTS Island: In the SEOM engagement report

@INTHESEOM_BTS - 1.2M followers on X

Measured over 16 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.116%
of 1.2M followers
Per impression
4.54%
30K views on a typical post
Reach
2.55%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.071%
22 bookmarks on a typical post
Posting rate
0.53/day
active 53% of days
Peak time
02:00 UTC
Tuesday

A typical post picks up 1.4K interactions against 1.2M followers, an engagement rate of 0.116%. Measured over 16 original posts, its engagement rate beats 73% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 4.54% of those impressions turn into an interaction. That is about 2.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 25K interactions, about 18x its own typical post. Recurring topics include #์ธ๋”์„ฌ, #intheseom, #btsisland.

Measured over 16 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #์ธ๋”์„ฌ, #intheseom, #btsisland.

Compared with accounts its own size

BTS Island: In the SEOM's engagement rate beats 73% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.116%, BTS Island: In the SEOM sits above the 25th percentile of the 212,270 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.695%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,270 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.695%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 202618x their median

    #์ •๊ตญ์˜ ์ƒ์ผ์„ ์ถ•ํ•˜ํ•ด! ๐ŸŽ‰ 9์›” 1์ผ์€ ์ธ๋”์„ฌ์˜ ์˜์›ํ•œ ํ™ฉ๊ธˆ ๋ง‰๋‚ด, ์ •๊ตญ์ด์˜ ์ƒ์ผ! ๐ŸŽ‚๐Ÿ’œ ๊พน์ด์˜ ์ƒ์ผ์„ ๋งž์•„ ์ค€๋น„ํ•œ ํŠน๋ณ„ํ•˜๊ณ  ๊ท€์—ฌ์šด ์ƒ์ผ ์ถ•์ „์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”! ์šฐ๋ฆฌ ์†Œ์ค‘ํ•œ ๋ง‰๋‚ด ์ƒ์ผ์ธ๋ฐ SEOMER๋“ค ์•ˆ ์˜ค๋ฉด ์„ญ์„ญํ•˜๊ฒ ์ฃ ?๐Ÿฅบ ๋‹ค ํ•จ๊ป˜ ๋ชจ์—ฌ์„œ ์ •๊ตญ์ด ์ƒ์ผ ๋“ฌ๋ฟ ์ถ•ํ•˜ํ•ด ์ฃผ๊ธฐ ์•ฝ์†! ๐Ÿพ๐Ÿพ ๐Ÿ๏ธ https://t.co/Bs4U5q7fca

    17K7.2K18631132K viewsView on X
  • Oct 12, 202612x their median

    #์ง€๋ฏผ์˜ ์ƒ์ผ์„ ์ถ•ํ•˜ํ•ด! ๐ŸŽ‰ 10์›” 13์ผ์€ ์ธ๋”์„ฌ์˜ ์˜์›ํ•œ ์‚ฌ๋ž‘๋‘ฅ์ด, ์ง€๋ฏผ์ด์˜ ์ƒ์ผ! ๐ŸŽ‚๐Ÿ’œ ์ง๋‹ˆ์˜ ์ƒ์ผ์„ ๋งž์•„ ์ค€๋น„ํ•œ ํŠน๋ณ„ํ•˜๊ณ  ๊ท€์—ฌ์šด ์ƒ์ผ ์ถ•์ „์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”! ์šฐ๋ฆฌ ์†Œ์ค‘ํ•œ ์‚ฌ๋ž‘๋‘ฅ์ด ์ƒ์ผ์ธ๋ฐ SEOMER๋“ค ์•ˆ ์˜ค๋ฉด ์„ญ์„ญํ•˜๊ฒ ์ฃ ?๐Ÿฅบ ๋‹ค ํ•จ๊ป˜ ๋ชจ์—ฌ์„œ ์ง€๋ฏผ์ด ์ƒ์ผ ๋“ฌ๋ฟ ์ถ•ํ•˜ํ•ด ์ฃผ๊ธฐ ์•ฝ์†! ๐Ÿฅ๐Ÿพ ๐Ÿ๏ธ https://t.co/Bs4U5q7fca #์ธ๋”์„ฌ #IntheSEOM #BTSIsland

    11K4.9K2102479K viewsView on X
  • Sep 11, 202611x their median

    #RM์˜ ์ƒ์ผ์„ ์ถ•ํ•˜ํ•ด! ๐ŸŽ‰ 9์›” 12์ผ์€ ์ธ๋”์„ฌ์˜ ์˜์›ํ•œ ๋“ ๋“ ํ•œ ๋ฆฌ๋”, ๋‚จ์ค€์ด์˜ ์ƒ์ผ! ๐ŸŽ‚๐Ÿ’œ ์ค€์ด์˜ ์ƒ์ผ์„ ๋งž์•„ ์ค€๋น„ํ•œ ํŠน๋ณ„ํ•˜๊ณ  ๊ท€์—ฌ์šด ์ƒ์ผ ์ถ•์ „์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”! ์šฐ๋ฆฌ ์†Œ์ค‘ํ•œ ๋ฆฌ๋” ์ƒ์ผ์ธ๋ฐ SEOMER๋“ค ์•ˆ ์˜ค๋ฉด ์„ญ์„ญํ•˜๊ฒ ์ฃ ?๐Ÿฅบ ๋‹ค ํ•จ๊ป˜ ๋ชจ์—ฌ์„œ ๋‚จ์ค€์ด ์ƒ์ผ ๋“ฌ๋ฟ ์ถ•ํ•˜ํ•ด ์ฃผ๊ธฐ ์•ฝ์†! ๐Ÿจ ๐Ÿ๏ธ https://t.co/Bs4U5q6HmC #์ธ๋”์„ฌ #IntheSEOM #BTSIsland

    11K4.5K912596K viewsView on X
  • Jun 12, 20267.5x their median

    ๐ŸŽ‚ BTS ๋ฐ๋ท” 13์ฃผ๋…„์„ ์ง„์‹ฌ์œผ๋กœ ์ถ•ํ•˜ํ•ฉ๋‹ˆ๋‹ค! ๐ŸŽ‰ ์ธ๋”์„ฌ with BTS์™€ ํ•จ๊ป˜ ์ด ํŠน๋ณ„ํ•œ ์ˆœ๊ฐ„์„ ๊ธฐ๋…ํ•ด ๋ณด์„ธ์š”! โ™ฅ๏ธ ์ง€๊ธˆ ์ŠคํŽ˜์…œ ๋ˆ„์ ํ˜• ์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜๊ณ , 'KEEP SWIMMING' ์ฝ”์ŠคํŠฌ์„ ํš๋“ํ•˜์„ธ์š”! ๐ŸŠ ๐Ÿ๏ธhttps://t.co/JzcVkILlBt #BTSIsland #IntheSEOM #HappyBTSDay https://t.co/2wUhLezde9

    8.3K2.9K261364K viewsView on X
  • Aug 31, 20267.8x their median

    ๐ŸŽฌ ์ •๊ตญ ์ƒ์ผ ์˜์ƒ ๋ฆฌํŠธ์œ— ์ด๋ฒคํŠธ! ์šฐ๋ฆฌ ๋ง‰๋‚ด ์ •๊ตญ์ด์˜ ์ƒ์ผ ์ถ•ํ•˜ ์˜์ƒ์„ RTํ•˜๊ณ  ์ƒ์ผ์„ ๋„๋ฆฌ ์•Œ๋ ค์ค˜! ๐ŸŽ‰ RT์™€ ํ•จ๊ป˜ ์ƒ์ผ ๋ฉ”์„ธ์ง€๋ฅผ ์ž‘์„ฑํ•ด์ฃผ๋ฉด SEOMER๋“ค์—๊ฒŒ ์ธ๊ฒŒ์ž„ ์„ ๋ฌผ์„ ํŒกํŒก ์ ๊ฒŒ! ์ง€๊ธˆ ๋ฐ”๋กœ ๋ฆฌํŠธ์œ—๋ถ€ํ„ฐ ๋ถ€ํƒํ•ด!! ๐Ÿš€ ๐Ÿ๏ธ https://t.co/Bs4U5q7fca #์ธ๋”์„ฌ #IntheSEOM #BTSIsland #HappyJungkookDay

    7.1K3.4K141117139K viewsView on X
  • May 26, 20263.8x their median

    ๐Ÿ† Shining Bright at 2026 AMAs: BTS ๐Ÿ‘ ๋ฐฉํƒ„์†Œ๋…„๋‹จ AMA ์ˆ˜์ƒ์„ ์ถ•ํ•˜ํ•ฉ๋‹ˆ๋‹ค!๐ŸŽ‰ ARMY๋งŒ์„ ์œ„ํ•œ ํŠน๋ณ„ ์„ ๋ฌผ์„ ์šฐํŽธํ•จ์—์„œ ๋ฐ›์•„๊ฐ€์„ธ์š”!๐ŸŽ CONGRATS! BTS at the 2026 American Music Awards! Check out the mailbox now!๐ŸŽ ๐Ÿ๏ธ https://t.co/RnQF54BhL7 #์ธ๋”์„ฌ #IntheSEOM #BTSIsland #AMA https://t.co/qnoR2xtRGV

    4.6K1.4K13937K viewsView on X
  • Sep 28, 20263.8x their median

    ๐Ÿ† Lighting up the 2026 VMAs: BTS ๐Ÿ‘ ๋ฐฉํƒ„์†Œ๋…„๋‹จ VMAs ์ˆ˜์ƒ์„ ์ถ•ํ•˜ํ•ฉ๋‹ˆ๋‹ค!๐ŸŽ‰ ARMY๋งŒ์„ ์œ„ํ•œ ํŠน๋ณ„ ์„ ๋ฌผ์„ ์šฐํŽธํ•จ์—์„œ ๋ฐ›์•„๊ฐ€์„ธ์š”!๐ŸŽ CONGRATS! BTS at the 2026 MTV Video Music Awards! Check out the mailbox now!๐ŸŽ ๐Ÿ๏ธ https://t.co/RnQF54AJVz #์ธ๋”์„ฌ #IntheSEOM #BTSIsland #VMA https://t.co/xkE5DK7tpi

    4.0K1.3K171563K viewsView on X
  • Aug 1, 20262.1x their median

    ์ด๋ฒˆ ๋‹ฌ์€ ๋ชจ๋‘ ํ•จ๊ป˜ โ€˜Enjoy Summerโ€™ โ˜€๏ธ ์ธ๋”์„ฌ์—์„œ ๋ฉค๋ฒ„๋“ค๊ณผ ํ•จ๊ป˜ ๋” ํŠน๋ณ„ํ•œ ์—ฌ๋ฆ„์„ ๋ณด๋‚ด์š”โ™ฅ๏ธ ๐Ÿ๏ธ https://t.co/RnQF54BhL7 #์ธ๋”์„ฌ #IntheSEOM #BTSIsland https://t.co/6Iek0iXu9s

    2.4K4995144K viewsView on X
  • Jun 10, 20261.8x their median

    ๐Ÿ“ขNew Update FOUREVER with ์ธ๋”์„ฌ, 4์ฃผ๋…„ FESTIVAL์„ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค๐ŸŽ‰ ์ŠคํŽ˜์…œ ๋ˆ„์ ํ˜• ์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜๊ณ  'KEEP SWIMMING' ์ฝ”์ŠคํŠฌ์„ ํš๋“ํ•˜์„ธ์š”! ์›น์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜๋ฉด BTS ARIRANG ๋จธ์น˜๋ฅผ ํš๋“ ํ•  ๊ธฐํšŒ๊นŒ์ง€๐ŸŽ 6์›” 13์ผ, ์ธ๋”์„ฌ์—์„œ ๋งŒ๋‚˜์š”! ๐Ÿ๏ธhttps://t.co/JzcVkIKNLV #IntheSEOM #BTSIsland https://t.co/ie2kVIXJt5

    2.3K57713632K viewsView on X
  • Jul 11, 20261.7x their median

    ๐Ÿšข ํŠน๋ณ„ํ•œ ๊ณต๊ฐ„ <ARIRANG> ์˜คํ”ˆ! ์ธ๋”์„ฌ์— ์•„์ฃผ ํŠน๋ณ„ํ•œ ๋ฐฐ๊ฐ€ ์ •๋ฐ•ํ–ˆ๋‹ค๋Š” ์†Œ๋ฌธ ๋“ค์—ˆ์–ด? ๋ฐ”๋กœ๋ฐ”๋กœ ARIRANGํ˜ธ! โš“๏ธโœจ SEOMER๋“ค ๋ชจ๋‘ ARIRANGํ˜ธ์— ํƒ‘์Šนํ•ด์„œ ์žŠ์ง€ ๋ชปํ•  ์—ฌ๋ฆ„ ์ถ”์–ต์„ ๋งŒ๋“ค์–ด๋ด! ๐ŸŒŠ ๐Ÿ๏ธ https://t.co/RnQF54BhL7 #์ธ๋”์„ฌ #IntheSEOM #BTSIsland https://t.co/NgUCetNpMd

    2.0K3233152K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#์ธ๋”์„ฌ#intheseom#btsisland#์ง€๋ฏผ#rm

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.4K interactions against 1.2M followers, an engagement rate of 0.116%. Measured over 16 original posts, its engagement rate beats 73% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 4.54% of those impressions turn into an interaction. That is about 2.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 25K interactions, about 18x its own typical post. Recurring topics include #์ธ๋”์„ฌ, #intheseom, #btsisland.

What is BTS Island: In the SEOM's engagement rate on X?
BTS Island: In the SEOM (@INTHESEOM_BTS) has an engagement rate of 0.116%, based on the median interactions across 16 original posts from the last 30 days against 1,186,039 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.116%, BTS Island: In the SEOM sits above the 25th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @INTHESEOM_BTS have real engagement?
Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @INTHESEOM_BTS post?
Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.53 posts per day across the measured window.

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