HITS engagement report
@HITSDD - 3.3M followers on X
Measured over 62 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 48 interactions against 3.3M followers, an engagement rate of 0.002%. Measured over 62 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.354% of those impressions turn into an interaction. That is about 0.419% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 62 posts sampled, 94% carry an image or video and 15% are part of a thread. The account's strongest tracked post pulled 4.3K interactions, about 89x its own typical post.
Measured over 62 original posts from a 30-day window, last computed on October 28, 2026.
Compared with accounts its own size
HITS's engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, HITS sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 575 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 11, 202689x their median
JYP/Republic’s Stray Kids will debut at #1 with THIS & THAT, projected for roughly 335k in activity—a whopping 325k of that in pure sales. THIS (and this) will be the K-pop octet's biggest opening to date.
- Aug 28, 202679x their median
Team HYBE is cheering back-to-back No. 1s this week as BELIFT LABS/HYBE/Geffen’s K-pop troupe ENHYPEN summits the HITS Top 50 chart with a six-figure bow for THE SIN : BLISS, driven largely by pure sales. That feat, as chart heads well know, follows a #1 debut by HYBE x Geffen’s KATSEYE, which this week adds 58k to its total, good for #6. More 👇
- Aug 14, 202676x their median
JYP/Republic’s Stray Kids score a resounding #1 debut on this week’s HITS Top 50, amassing a fabulous 362k—almost entirely in pure sales—for THIS & THAT. The stans have spoken.
- Aug 25, 202667x their median
ENHYPEN will notch its first chart #1 with THE SIN : BLISS, which is tracking at midweek for a bow of around 108k. The stans are enpsychened, or something.
- Sep 2, 202667x their median
BTS has landed in Los Angeles for the home stretch of its biggest tour yet, opening a four-night SoFi Stadium stand on Sept. 1 before roughly 70,000. They're back Sept. 2, 5 and 6. The run caps a 31-show, 12-market, Live Nation-promoted North American trek that's drawn some 1.7m fans — every date sold out. The act has kept it fresh with a rotating pair of surprise cuts each night: "Magic Shop" in Tampa, "Spring Day" in Mexico City, "Tomorrow" and "Hip Hop Phile" in Chicago. After Sept. 6, the group heads to Latin America next month, extending the highest-grossing campaign of its career — and it's said to be in high demand for Coachella 2027, where it's never played. Off the stage, they're flexing the leverage. BTS has declined to submit music to the Grammys this year in light of the new Best Asian Pop Music Performance category, hoping "the music itself can be heard and loved rather than being distinguished by region and language." Hasn't hurt "SWIM," ARIRANG's lead single, still hovering near the global Spotify Top 10.
- Jul 29, 202646x their median
BTS will not make a play for Grammy nominations this cycle. The Korean group has decided not to submit any music from its blockbuster comeback album ARIRANG for the 2027 awards — despite being viewed as a strong contender in multiple categories. A thread 🧵
- Aug 12, 202640x their median
At 36, Taylor Swift will become the youngest writer ever inducted into the Nashville Songwriters Hall of Fame, echoing the honor she picked up earlier this year as the youngest female writer to join the Songwriters Hall of Fame. The Hall's eligibility clock runs 20 years — and Swift's induction lands on the 20th anniversary of her debut album, Taylor Swift. In a message read by executive director Mark Ford on the livestream, Swift laid it out: "From the time I started writing songs as a child, I fixated on Nashville as the perfect place to be… a town that validated and prioritized hard work, determination and imagination. To be honored by this city I love so much is a beautiful thing." Swift goes in under the contemporary songwriter/artist banner. She's joined by Lyle Lovett (veteran songwriter/artist), Shawn Camp and Lee Thomas Miller (contemporary songwriter), and Bruce Channel (veteran songwriter).
- Aug 13, 202637x their median
With a day remaining in the chart week, JYP/Republic's Stray Kids' This & That has already blown past our Tuesday projection, growing their biggest-ever opening frame even higher. Our midweek projection of activity around 335k was low. How much bigger will it be? Stay tuned and check out the final HITS Top 50 tomorrow.
- Sep 3, 202635x their median
Fall is nearly upon us, and this cheat sheet of trending industry topics is tastier than a pumpkin-spice whatever. 1. Michael Rapino 2. BTS 3. Coachella 4. Concord/BMG Merger 5. Rod Wave 6. Alex Warren 7. Karol G 8. Miley 9. Joe Hadley 10. HITS' Live Special
- Oct 9, 202630x their median
It’s another #1 week for The Life of a Showgirl, the latest gigantic, Grammy-touted album by Republic’s Taylor Swift, which adds another 91k to its towering total. The week’s top debut belongs to Tay’s labelmate Drake, the deluxe version of whose OVO set HABIBTI arrives at #2 with 70k. 👇
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 48 interactions against 3.3M followers, an engagement rate of 0.002%. Measured over 62 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.354% of those impressions turn into an interaction. That is about 0.419% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 62 posts sampled, 94% carry an image or video and 15% are part of a thread. The account's strongest tracked post pulled 4.3K interactions, about 89x its own typical post.
- What is HITS's engagement rate on X?
- HITS (@HITSDD) has an engagement rate of 0.002%, based on the median interactions across 62 original posts from the last 30 days against 3,265,844 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, HITS sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HITSDD have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HITSDD post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 2.97 posts per day across the measured window.