OFFICIAL HELB PAGE engagement report
@HELBpage - 543K followers on X
Measured over 37 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
A typical post picks up 641 interactions against 543K followers, an engagement rate of 0.118%. Measured over 37 original posts, its engagement rate beats 73% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.65% of those impressions turn into an interaction. That is about 7.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 1.4K interactions, about 2.1x its own typical post. Recurring topics include #ndotozetujukumuletu, #csweek2026, #empoweringdreams.
Measured over 37 original posts from a 30-day window, last computed on October 15, 2026. Recurring tags: #ndotozetujukumuletu, #csweek2026, #empoweringdreams.
Compared with accounts its own size
OFFICIAL HELB PAGE's engagement rate beats 73% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.118%, OFFICIAL HELB PAGE sits above the 25th percentile of the 212,482 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 30% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 357 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 20262.1x their median
📢 Attention All Continuing Students! The HELB Subsequent Loan Application deadline has been EXTENDED to 21st September 2026! Whether you got caught up with network issues or just needed a little push, this is your moment. Don't let this extra window pass you by! 📲 Dial *642# on your Safaricom line and complete your application TODAY.
- Aug 31, 20262.0x their median
No more waiting in the dark. Track your HELB loan application anytime via the HEF portal, USSD, or the HELB app. A few taps and you'll know exactly where you stand. We're moving with you, every step. https://t.co/EWCQRjrdAG
- Sep 9, 20261.9x their median
Talk to us, the right way! Your security matters. Avoid fraudsters and only use official HELB channels for enquiries and support. 📞 0711 052 000 📧 [email protected] 𝕏 @HELBpage Stay alert. Stay safe. https://t.co/SzK4i3xOqC
- Sep 8, 20261.9x their median
Your HELB services are now closer to you! Visit any of our 27 Huduma Centres countrywide, walk in today for in-person assistance, wherever you are. https://t.co/L7xhXZg8BP
- Sep 22, 20261.7x their median
Kaa rada! Your PIN is not a secret to share; it’s a secret to protect. HELB will NEVER ask for your PIN or password via call, SMS, or DM. Keep it private. Keep your account safe. #KaaRada https://t.co/m1jH4CwAYQ
- Sep 3, 20261.7x their median
Keep It Private. Keep It Safe! Your ID number, phone number, email address, and bank details are private information. Please don’t share them publicly on our timeline. Send us a DM and our team will be happy to assist you securely. https://t.co/E7HwL0pooU
- Sep 14, 20261.6x their median
Attention employers! The 15th remittance deadline is around the corner, let's keep it timely. Behind every remittance is a student counting on you. Disclose. Deduct. Discharge. On time. https://t.co/5gKRBpIwtu https://t.co/k2cqQIX2K7
- Sep 21, 20261.6x their median
Civil servants, your next qualification just got more affordable. The Training Revolving Fund offers great rates and flexible repayment: ✅ 4% interest per year ✅ Up to Ksh 500,000 ✅ Repay over 12–72 months ✅ Easy monthly check-off deductions Apply today: https://t.co/3qTzTdXIzK #EmpoweringDreams
- Sep 10, 20261.6x their median
Clear Big, Save Big! Pay off your HELB loan in full and enjoy up to 80% waiver on outstanding penalties! Ready to clear? DM us or email [email protected]. #NdotoZetuJukumuletu https://t.co/du4CiaN1h7
- Sep 2, 20261.6x their median
Wondering about the status of your application? Track it anytime via the HEF Portal (https://t.co/aDctKZVWGp ), the HELB App, or by dialing *642#. No more guessing. Stay informed every step of the way. https://t.co/ehUO314Yln
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 641 interactions against 543K followers, an engagement rate of 0.118%. Measured over 37 original posts, its engagement rate beats 73% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.65% of those impressions turn into an interaction. That is about 7.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 1.4K interactions, about 2.1x its own typical post. Recurring topics include #ndotozetujukumuletu, #csweek2026, #empoweringdreams.
- What is OFFICIAL HELB PAGE's engagement rate on X?
- OFFICIAL HELB PAGE (@HELBpage) has an engagement rate of 0.118%, based on the median interactions across 37 original posts from the last 30 days against 542,749 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.118%, OFFICIAL HELB PAGE sits above the 25th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HELBpage have real engagement?
- Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HELBpage post?
- Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.