Ghost Adventures engagement report
@GhostAdventures - 981K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.0K interactions against 981K followers, an engagement rate of 0.106%. Posts are seen about 35K times each, and 2.97% of those impressions turn into an interaction. That is about 3.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.4K interactions, about 2.3x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 10, 2026. Recurring tag: #ghostadventures.
Where this sits in the catalog
At 0.106%, Ghost Adventures sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 234 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 20262.3x their median
Dark forces. Haunted history. Terrifying new encounters. @zak_bagans and the Ghost Adventures team are back, diving deeper into America's haunted past with their most harrowing investigations yet. Will they uncover the truth... or something far more sinister? ππ¦ The new season premieres September 30 at 10P on @discovery, and stream it next day on @discoveryplus.
- Oct 13, 20251.9x their median
Mark your calendars. Weβre days away from the #GhostAdventures drop on @discoveryplus! Stream the two-part premiere Oct 15 π± https://t.co/UolqF5714a
- Jan 27, 2026
The call is coming from inside the house π¬ Zak investigates new horrors in his own Haunted Museum, Wednesday at 10P on Discovery. #GhostAdventures. https://t.co/t2dO45aqn9
- Oct 22, 2025
Just dropped on #GhostAdventures: in the middle of an intense lockdown, Aaron gets a life changing phone call. The latest investigation is streaming now on @discoveryplus. https://t.co/6399hLOYDu
- Sep 29, 2026
Zak and the crew must separate fact from fiction as they investigate strange goings-on inside a Las Vegas warehouse π± A new season of #GhostAdventures premieres Wednesday at 10P on @discovery and stream next day on @discoveryplus. https://t.co/iWs2IcHc6v
- Sep 30, 2026
Zak and the crew hear footsteps echo through a Las Vegas escape room with a sinister past π³ A new season of #GhostAdventures premieres Tonight at 10P on @discovery and stream next day on discovery+. https://t.co/FCTeMRskrO
- Nov 6, 2025
What happened to scare even the seasoned #GhostAdventures crew?? π A new episode starts now on Discovery. https://t.co/bUy0RYwgMt
- Oct 22, 2025
On the newest #GhostAdventures, Aaron and Billy come upon a scene of unimaginable horror. What the team discovers during this intense investigation will leave permanent scars. Hollydale Asylum of Hell is streaming now on @discoveryplus. TW Animal Abuse https://t.co/7JIzOtp42e
- Nov 13, 2025
In one of the darkest moments in #GhostAdventures history, Zak takes a strong stance. The Hollydale Asylum of Hell investigation starts now on Discovery. https://t.co/kDnvkj5XYX
- Oct 15, 2025
Streaming now! On the premiere of #GhostAdventures, Zak and the crew are headed to a site teeming with reports of abductions, UFOs, witches, and more. The jaw-dropping two part investigation of Casper Mountain is available NOW on @discoveryplus. Then, these new episodes head to Discovery πΊ Oct 29 at 11P.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 981K followers, an engagement rate of 0.106%. Posts are seen about 35K times each, and 2.97% of those impressions turn into an interaction. That is about 3.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.4K interactions, about 2.3x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ghost Adventures's engagement rate on X?
- Ghost Adventures (@GhostAdventures) has an engagement rate of 0.106%, based on the median interactions across 4 original posts from the last 30 days against 981,101 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.106%, Ghost Adventures sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GhostAdventures have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @GhostAdventures post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.