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Ghost Adventures engagement report

@GhostAdventures - 981K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 10, 2026.

Engagement

Per follower
0.106%
of 981K followers
Per impression
2.97%
35K views on a typical post
Reach
3.58%
of its followers see a post
Typical post
1.0K
interactions (median)
Saved
0.155%
54 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
14:00 UTC
Tuesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.0K interactions against 981K followers, an engagement rate of 0.106%. Posts are seen about 35K times each, and 2.97% of those impressions turn into an interaction. That is about 3.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.4K interactions, about 2.3x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 10, 2026. Recurring tag: #ghostadventures.

Where this sits in the catalog

At 0.106%, Ghost Adventures sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 234 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 20262.3x their median

    Dark forces. Haunted history. Terrifying new encounters. @zak_bagans and the Ghost Adventures team are back, diving deeper into America's haunted past with their most harrowing investigations yet. Will they uncover the truth... or something far more sinister? πŸ’€πŸ”¦ The new season premieres September 30 at 10P on @discovery, and stream it next day on @discoveryplus.

    1.9K3191023164K viewsView on X
  • Oct 13, 20251.9x their median

    Mark your calendars. We’re days away from the #GhostAdventures drop on @discoveryplus! Stream the two-part premiere Oct 15 😱 https://t.co/UolqF5714a

    1.6K2491222785K viewsView on X
  • Jan 27, 2026

    The call is coming from inside the house 😬 Zak investigates new horrors in his own Haunted Museum, Wednesday at 10P on Discovery. #GhostAdventures. https://t.co/t2dO45aqn9

    1.2K15978848K viewsView on X
  • Oct 22, 2025

    Just dropped on #GhostAdventures: in the middle of an intense lockdown, Aaron gets a life changing phone call. The latest investigation is streaming now on @discoveryplus. https://t.co/6399hLOYDu

    1.1K148971847K viewsView on X
  • Sep 29, 2026

    Zak and the crew must separate fact from fiction as they investigate strange goings-on inside a Las Vegas warehouse 😱 A new season of #GhostAdventures premieres Wednesday at 10P on @discovery and stream next day on @discoveryplus. https://t.co/iWs2IcHc6v

    99014540437K viewsView on X
  • Sep 30, 2026

    Zak and the crew hear footsteps echo through a Las Vegas escape room with a sinister past 😳 A new season of #GhostAdventures premieres Tonight at 10P on @discovery and stream next day on discovery+. https://t.co/FCTeMRskrO

    946140621139K viewsView on X
  • Nov 6, 2025

    What happened to scare even the seasoned #GhostAdventures crew?? πŸ‘€ A new episode starts now on Discovery. https://t.co/bUy0RYwgMt

    85310636626K viewsView on X
  • Oct 22, 2025

    On the newest #GhostAdventures, Aaron and Billy come upon a scene of unimaginable horror. What the team discovers during this intense investigation will leave permanent scars. Hollydale Asylum of Hell is streaming now on @discoveryplus. TW Animal Abuse https://t.co/7JIzOtp42e

    83110552942K viewsView on X
  • Nov 13, 2025

    In one of the darkest moments in #GhostAdventures history, Zak takes a strong stance. The Hollydale Asylum of Hell investigation starts now on Discovery. https://t.co/kDnvkj5XYX

    81510144925K viewsView on X
  • Oct 15, 2025

    Streaming now! On the premiere of #GhostAdventures, Zak and the crew are headed to a site teeming with reports of abductions, UFOs, witches, and more. The jaw-dropping two part investigation of Casper Mountain is available NOW on @discoveryplus. Then, these new episodes head to Discovery πŸ“Ί Oct 29 at 11P.

    748130701040K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ghostadventures

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.0K interactions against 981K followers, an engagement rate of 0.106%. Posts are seen about 35K times each, and 2.97% of those impressions turn into an interaction. That is about 3.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.4K interactions, about 2.3x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ghost Adventures's engagement rate on X?
Ghost Adventures (@GhostAdventures) has an engagement rate of 0.106%, based on the median interactions across 4 original posts from the last 30 days against 981,101 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.106%, Ghost Adventures sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GhostAdventures have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @GhostAdventures post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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