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GearboxOfficial engagement report

@GearboxOfficial - 1.1M followers on X

Measured over 5 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.011%
of 1.1M followers
Per impression
0.365%
34K views on a typical post
Reach
2.98%
of its followers see a post
Typical post
123
interactions (median)
Saved
0.018%
6 bookmarks on a typical post
Posting rate
0.43/day
active 37% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 123 interactions against 1.1M followers, an engagement rate of 0.011%. Posts are seen about 34K times each, and 0.365% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 2.0K interactions, about 17x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 29, 2026. Recurring tag: #riskofrain.

Where this sits in the catalog

At 0.011%, GearboxOfficial sits above the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.695%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,270 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.695%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link40% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 244 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 202617x their median

    The newest @Borderlands 4 Vault Hunter, Loveless the Hacker, releases September 10! Get the download on her Trait and Action Skills: Plague Star, Visual Paradox Nexus, and Malignant Construct. Read more: https://t.co/c7cbdMwxiS https://t.co/lQtYv8N3Un

    1.8K1578215137K viewsView on X
  • Sep 10, 202613x their median

    Available now for Borderlands 4! 💥All-new Vault Hunter, Loveless the Hacker 💥Bounty Pack 5: Amara and the Vile Shadows 💥Story Pack 2: FL4K and the Last Resort 💥Free 1.10 update with +10 levels & Vault Hunter balance changes! https://t.co/Mg4FQYBnGU

    1.4K1479926208K viewsView on X
  • Jul 29, 20268.0x their median

    SHiFT code for Golden Keys in Borderlands 4: BZR3T-TXHZB-KXTJ5-3JTJ3-CZ5WH Redeem in-game or at https://t.co/Spvl73Wl9V. Expires 4/26. Good luck, and happy looting! https://t.co/RY4tLkT3XC

    85111369171K viewsView on X
  • Sep 3, 20267.5x their median

    Loveless is "Uncontainable." Experience the shared consciousness of Loveless and her viral alter ego Wyrm, as she recounts a violent dive into the digiverse in pursuit of precious Vault data. https://t.co/xHyEvkIRBj

    82976101177K viewsView on X
  • Aug 7, 20267.1x their median

    Use this SHiFT code for free Golden Keys in Borderlands 4: THFB3-SW99B-W6JB5-JTTJ3-SKK9W Redeem in-game or at https://t.co/Spvl73WSZt. Expires 8/28. Good luck, and happy looting! https://t.co/EQjg3o8VR7

    75311754133K viewsView on X
  • Jul 23, 20266.9x their median

    FL4K is back in @Borderlands 4! Watch the teaser for Story Pack 2: FL4K and the Last Resort as our Beastmaster continues The Hunt on Kairos. Story Pack 2 releases on September 10. https://t.co/oYxAQNXDba

    74274251281K viewsView on X
  • Jun 25, 20269.5x their median

    She offers additional teachings... and curses. The second Dev Diary for Hallowed Concepts is out now! The video is focused on the two new item types that will bring brutal challenges and immense power to your runs, Hex and Hallowed. Full info: https://t.co/XjbFeij7zP https://t.co/PgKNNaiKS3

    6997112586K viewsView on X
  • Jun 18, 20265.5x their median

    This is Loveless, the Hacker. Equipped with the highest-end cybernetics, Loveless also shares her mind with a digital virus of her own creation. She joins the rest of the Vault Hunters alongside Story Pack 2. https://t.co/U75oSk69rl

    50310022957K viewsView on X
  • Jun 25, 20266.2x their median

    SURPRISE, VAULT HUNTERS! Circle of Slaughter is back! Try to survive waves of enemies and make a decision: cash out, or bravely move on to the next round for a chance at even more loot. The choice is yours! Get in there! https://t.co/GipVh1LEpA

    44836208113K viewsView on X
  • Oct 8, 20264.0x their median

    The latest DLC for @RiskofRain 2 has arrived! Explore the dark world of N'Kuhana in Hallowed Concepts. Available now! https://t.co/L5LzfOkR58 https://t.co/90PpODZhNg

    428539134K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#riskofrain

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 123 interactions against 1.1M followers, an engagement rate of 0.011%. Posts are seen about 34K times each, and 0.365% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 2.0K interactions, about 17x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is GearboxOfficial's engagement rate on X?
GearboxOfficial (@GearboxOfficial) has an engagement rate of 0.011%, based on the median interactions across 5 original posts from the last 30 days against 1,130,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, GearboxOfficial sits above the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GearboxOfficial have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @GearboxOfficial post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.43 posts per day across the measured window.

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