FOX Business engagement report
@FoxBusiness - 880K followers on X
Measured over 39 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 14 interactions against 880K followers, an engagement rate of 0.002%. Measured over 39 original posts, its engagement rate beats 15% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.282% of those impressions turn into an interaction. That is about 0.565% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 36% carry an image or video and 95% link out. The account's strongest tracked post pulled 398 interactions, about 28x its own typical post.
Measured over 39 original posts from a 30-day window, last computed on October 28, 2026.
Compared with accounts its own size
FOX Business's engagement rate beats 15% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, FOX Business sits below the 10th percentile of the 211,975 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 36% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 36% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 26, 202628x their median
"We love Trump, we love Trump!" Nicki Minaj takes the stage at President Trump's campaign rally in Port Huron, Michigan, leading the crowd in chants of support for the president. The appearance comes as the midterm elections draw closer, with Michigan hosting closely watched races for Senate and governor. Download the FOX News app for more on Trump's midterm rally: https://t.co/2qpikPjhVn
- Sep 5, 202618x their median
Trump's trade chief Jamieson Greer says Canada walked away from what he calls the "best deal in the world" after the two sides appeared to have a handshake agreement on trade. Greer says the U.S. was prepared to offer relief involving steel, aluminum, autos and lumber, but Canadian officials returned seeking additional tariff relief that Washington would not accommodate. Canada suspended negotiations on Aug. 21 after accusing the U.S. of making last-minute changes to the proposed terms. Greer says there have been no formal negotiations since, and the next move is now in Canada's hands.
- Sep 4, 202615x their median
LARRY KUDLOW: Trump’s economic boom - the greatest story never told https://t.co/0UFDcwHzcc
- Sep 4, 202610x their median
BREAKING: The U.S. economy blows past expectations in August, adding 162,000 jobs as the labor market rebounds from July's surprise decline. Economists surveyed by LSEG were expecting just 56,000 jobs, putting the actual gain at nearly THREE TIMES the forecast. The unemployment rate holds steady at 4.1%, right in line with expectations.
- Oct 26, 20269.1x their median
FOUR YEARS AGO TODAY: Elon Musk walked into Twitter headquarters carrying a bathroom sink and delivered a message that would become one of the most memorable moments in social media history. “Let that sink in.” Just one day later, Musk officially took control of Twitter in a $44 billion deal, setting off a political and cultural shakeup that transformed the platform into X and reignited the national battle over free speech, censorship and Big Tech’s influence in politics. Download the Fox News app or go to https://t.co/rh9QILLljJ for more.
- Aug 20, 20268.2x their median
Starbucks is cutting more than 200 corporate jobs as CEO Brian Niccol moves forward with his turnaround plan for the coffee giant. About 120 of the layoffs affect support team employees who declined to relocate from Seattle to Nashville as Starbucks reshapes its corporate operations. The company is investing $100 million in a new regional corporate office in Nashville that will house roughly 2,000 employees, while keeping its longtime headquarters in Seattle. The shake-up comes as Starbucks looks to streamline operations and reignite growth under Niccol.
- Oct 26, 20267.9x their median
"I hope Nicki wasn't insulted." President Trump makes a joke about Nicki Minaj's backside during his Michigan campaign rally before quickly adding, "We love Nicki. She's been with us for a long time." The moment comes as Minaj joins the president on the campaign trail ahead of the midterm elections. Download the FOX News app for more on Nicki Minaj at Trump's midterm rally: https://t.co/2qpikPjhVn
- Aug 28, 20267.6x their median
"THE BIGGEST OIL DEAL IN WORLD HISTORY!" President Trump announces the U.S. has entered into a sweeping oil agreement with Venezuela that he says gives America majority control of more than 65 billion barrels of proven Venezuelan oil reserves at no cost to taxpayers. Trump says the deal will more than double American oil reserves, boost supply and "substantially lower Gas Prices" while strengthening ties between Washington and Caracas.
- Sep 4, 20267.4x their median
The U.S. job market just smashed expectations. Employers added 162,000 jobs in August, nearly three times the 56,000 economists expected. The unemployment rate held steady at 4.1%. The gains were broad, too. Private employers added 127,000 jobs, while manufacturing beat expectations with 16,000 new jobs. July's numbers were also revised higher, pointing to a stronger labor market than previously reported. https://t.co/8n4LZrOx6C
- Aug 28, 20267.4x their median
A Trump rally a day in October? Peter Doocy says the White House is preparing for a potentially massive midterm campaign swing, with Trump expected to spend serious time in the most competitive states and districts. The operation already has major firepower. Doocy reports Super PAC MAGA Inc. has $400 million sitting in the bank, with even more fundraising ahead as Republicans brace for costly races. Trump's message to the party: Campaign like he's on the ballot himself.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 14 interactions against 880K followers, an engagement rate of 0.002%. Measured over 39 original posts, its engagement rate beats 15% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.282% of those impressions turn into an interaction. That is about 0.565% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 39 posts sampled, 36% carry an image or video and 95% link out. The account's strongest tracked post pulled 398 interactions, about 28x its own typical post.
- What is FOX Business's engagement rate on X?
- FOX Business (@FoxBusiness) has an engagement rate of 0.002%, based on the median interactions across 39 original posts from the last 30 days against 879,731 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, FOX Business sits below the 10th percentile of the 211,975 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FoxBusiness have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FoxBusiness post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.