FilmLadd engagement report
@FilmLadd - 89K followers on X
Measured over 43 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 122 interactions against 89K followers, an engagement rate of 0.138%. Measured over 43 original posts, its engagement rate beats 57% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.7K times each, and 3.33% of those impressions turn into an interaction. That is about 4.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 58% carry an image or video, 26% are part of a thread and 19% link out. The account's strongest tracked post pulled 42K interactions, about 344x its own typical post.
Measured over 43 original posts from a 30-day window, last computed on September 26, 2026. Recurring tag: #breaking.
Compared with accounts its own size
FilmLadd's engagement rate beats 57% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.138%, FilmLadd sits above the 25th percentile of the 213,098 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 58% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 19% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 58% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 19% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 317 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 2026344x their median
What everyone is overlooking about the Lindsay Clancy juror interviews. Is that multiple nurses acted as experts on medication in the jury room to convince 3/4 guilty voters to switch to not guilty. Jurors are expressly prohibited from acting as unvetted experts in deliberations
- Jun 9, 2025218x their median
We are going to find out that there are over 50 million illegals in the United States.
- Aug 27, 2026182x their median
Done. Next… https://t.co/ulT8Qw3ldU
- Sep 8, 202673x their median
BREAKING: Iran's IRGC announces it struck the US destroyers USS Delbert D. Black (DDG-119) and USS John Paul Jones (DDG-53) with ballistic missiles in response to tonight's US strikes on Iranian oil tankers, saying both Aegis warships were carrying cruise missiles and that the attack "caused significant damage to these vessels."
- Aug 29, 202646x their median
I blame myself for this whole debacle. Back in 2014, Milo reached out and begged me for a job, right as we were starting up Breitbart London. I made the mistake of giving him a chance. That’s where his entire life on the right began. His “Kernel Mag” (a tech blog in east London) had just gone tits up, but he had a flair for the acerbic and for noticing. Also, I was desperate for columnists. But within WEEKS, he was emailing the U.S. bosses demanding MY job, and claiming he could do it better. He was rebuffed, of course. I remember one email he got from Bannon calling him “marginalia” and saying he wishes he could edit like me. Bannon forwarded it on to me for a chuckle. He could be cruel like that. But I enjoyed the banter. Milo went on to insert himself in every room and relationship in the company until he finally got what he wanted: his own staff and his own “Tech” vertical on the site. As a senior editor, however, I could see what this was really all about. He wasn’t writing his own columns. He had staff draft them and leave “[INSERT MILOISM]” prompts for him to come in and top and tail the articles. I could see it all live in the site’s back end. Then came the money, as Rebekah Mercer and others shelled out MILLIONS to tour him around the U.S. as some kind of conservative firebrand, which I knew he wasn’t. I felt so ashamed of everything to do with him that when the story about his excuses for priestly pederasty finally got aired in 2017, I was the first to tell the company bosses: he has to go. And so he went, and I hoped that would be the last of him. But once again he minced into the arms of the unsuspecting: first Laura Loomer, then Marjorie Taylor Greene, and finally, Kanye West. Some time last year he began tweeting about me again, making all kinds of lurid and false accusations, just months after he had dined at my DC restaurant Butterworth’s, and lauded its beauty on his X account. But as he was needlessly abusing me again, his own fate was being sealed. A friend at the Department for Homeland Security (DHS) reached out and let me know: “Milo has been living in the US illegally.” I was shocked, though I suppose I ought not to have been. A source at the State Department confirmed it, when I enquired, and so began his deportation saga. For those who haven’t followed along: it appears that not only was he publicly lying about his immigration status in the United States, but that he even missed court proceedings on the matter. Finally, I got word last month, that he was about to be deported. On Thursday night, I got a call. As overly dramatic as it may seem. “We got him. In Louisiana.” And yet, of course, he’s certain to resurface in Britain shortly. Perhaps as an advisor to Rupert Lowe, or perhaps as a contestant on some third tier reality TV show. So in advance I say to Britain: my apologies. For all of it.
- Aug 28, 202643x their median
Milo is one guy you really don’t want to cross. It may take some time, but when he’s free, he’s going to go full scorched earth. This was an incredibly bad move.
- Apr 13, 202618x their median
Thrilled to be included. Obviously, my manuscript is already late. So that’ll be all for now. In the meantime, @rustyrockets How to Become a Christian in 7 Days ships April 20 https://t.co/sCBXZ6bcWF Thank you @TuckerCarlson @TCNetwork https://t.co/LY54luk5R3
- Aug 27, 202623x their median
Trump drops Presidential rankings chart: https://t.co/ag8FiSDP6B
- Aug 28, 202622x their median
🚨 #BREAKING President Trump just announced that his administration is moving to allow farmers the ability process their own meat. This is huge for farmers, the economy, and for rural Americans who should be able to get meat from their neighbors. Long overdue, but these are the decisions we were hoping to see.
- Aug 29, 202614x their median
🚨Just in: Tucker Carlson calls for President Trump to be removed from office immediately https://t.co/9crLeSPCME
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 122 interactions against 89K followers, an engagement rate of 0.138%. Measured over 43 original posts, its engagement rate beats 57% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.7K times each, and 3.33% of those impressions turn into an interaction. That is about 4.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 58% carry an image or video, 26% are part of a thread and 19% link out. The account's strongest tracked post pulled 42K interactions, about 344x its own typical post.
- What is FilmLadd's engagement rate on X?
- FilmLadd (@FilmLadd) has an engagement rate of 0.138%, based on the median interactions across 43 original posts from the last 30 days against 89,301 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.138%, FilmLadd sits above the 25th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FilmLadd have real engagement?
- Its engagement rate beats 57% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FilmLadd post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 5.6 posts per day across the measured window.