Fender (フェンダー) engagement report
@Fender_Official - 179K followers on X
Measured over 44 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 236 interactions against 179K followers, an engagement rate of 0.133%. Measured over 44 original posts, its engagement rate beats 64% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.996% of those impressions turn into an interaction. That is about 13.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 44 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 4.0K interactions, about 17x its own typical post. Recurring topics include #fenderradio, #fender, #フェンダー.
Measured over 44 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #fenderradio, #fender, #フェンダー.
Compared with accounts its own size
Fender (フェンダー)'s engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.133%, Fender (フェンダー) sits above the 25th percentile of the 212,805 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 208 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 16, 202617x their median
💙 日本伝統色"瑠璃色"のMade in Japan Limited Ruri Blue Collectionが10/16発売! 半艶仕上げ濃紺にゴールドパーツ、Custom Shop PU搭載🎸 Telecaster、Mustang、Precision Bassの全3モデル展開。 ✨ Fender Flagship Tokyo&公式オンラインショップ限定販売! https://t.co/ue2ABsxAfK https://t.co/yOxVa87ovm
- Jul 1, 202615x their median
#テレキャスター 75周年記念🎊テレキャスターにまつわるクイズに挑戦して、結果をシェアしていただいた方の中から、抽選で1名様にテレキャスターをプレゼント🎸 1⃣@fender_official をフォロー 2⃣クイズに挑戦 3⃣結果をXでシェア 📅7/1 (水) - 8/31 (月) チャレンジする⏩https://t.co/HSZJpgJOPq https://t.co/0zy373uhor
- Sep 18, 202611x their median
#FenderFlagshipTokyo:#テレキャスター75周年 を記念した特別展示、第3弾がスタート🎸 2階ギャラリーでは、橋本絵莉子、山内総一郎、ウエノコウジ、吉井和哉、斎藤宏介が愛用する実機を展示中! ステージやレコーディングで使用された貴重なギターやベースをぜひ間近でご覧ください✨️ https://t.co/9X7ifrA5tp
- Oct 13, 20269.9x their median
#FenderNews: SEKAI NO OWARIのNakajinが今月のCover Artistに登場! ドームツアー「THE CINEMA」で使用したFender Custom Shopの白いStratocasterとの出会い、選んだ理由、サウンドへのこだわりについて聞いた🎸 前編⏩https://t.co/MVho9PddIc @SekaiNoOwariOFC @Nakajin_sekaino 後編は後日! https://t.co/j1v1gv2aKm
- Sep 1, 20263.8x their median
#FenderRadio: 豪華ギフトプレゼントキャンペーン✨ 9月のテーマは「サウンドクリエイション」🎶 テーマに関する川柳(5・7・5)を X に投稿していただいた方の中から、抽選で 1 名様に『Tone Master® Twin Reverb®』アンプをプレゼント‼️ 詳細&参加方法 ✅ https://t.co/fUhg1weYWa https://t.co/x1VgbehPPw
- Sep 18, 20263.7x their median
🎸 バックパックが取り外せる、新発想のギグバッグ「Fender® Urban Gear Gigbag Tour」9/19(土)発売! 31L相当の大容量収納にPCスリーブ、傘ホルダーも装備。楽器と一緒でもバックパック単体でも身軽に街へ繰り出そう! Black / Coyoteの2色展開✨️ 詳しくは 以下⏭️ https://t.co/T4DlkP933z https://t.co/EcvO5leZ22
- Sep 25, 20263.3x their median
#FenderRadio: 9/24(木)の収録は、lynch.の葉月(@hazuki_lynch)さんが登場🎸 Fenderへの想いや音作りのこだわりをギター実演とともに伺いました🎶 本エピソードは9/30(金)よりポッドキャスト配信📡 Fender DJ: @celeinaann 🔗https://t.co/fUhg1wfwLI #Fender #フェンダー #lynch #葉月 #HAZUKI https://t.co/plTvqWpyce
- Oct 9, 20263.1x their median
フェンダー公式サイトhttps://t.co/ONOdhCbJshがリニューアル🎸 製品情報や比較機能がさらに充実、音楽やアーティストとつながるサイトへ進化! Made in Japanシリーズに、ukicaster、RIRIKO、シノダ、蓮月、内山ショート、baba kazuma、峯岸翔雪が登場👀 👇要チェック https://t.co/DnCbBcCTaC https://t.co/gXDheVdD3v
- Oct 15, 20262.9x their median
#FenderRadio 10/22日(木)は、#LUNASEA のINORAN(@INORAN_OFFICIAL)が登場! ロックカルチャーの第一線を走り続けるINORANの歩みや、ギターへの情熱、進化し続けるアーティストとしての現在地に迫ります。 📅10/22(木)18:00〜19:00 📍Fender Flagship Tokyo 当日はIG配信📡 https://t.co/fUhg1wfwLI https://t.co/VE8AFVwT7w
- Oct 7, 20262.7x their median
⚡John 5、新シグネイチャーモデル登場⚡ Fenderから『John 5 Phantom Telecaster®』『John 5 Ghost Telecaster®』の2モデルが登場! さらにFender Custom Shopから、最高峰のクラフトマンシップで彼のビジョンを具現化した『John 5 “Phantom” Telecaster®』も🎸 詳細👇 https://t.co/02r0y81JhZ https://t.co/7b44COQfic
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 236 interactions against 179K followers, an engagement rate of 0.133%. Measured over 44 original posts, its engagement rate beats 64% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.996% of those impressions turn into an interaction. That is about 13.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 44 posts sampled, 100% carry an image or video and 95% link out. The account's strongest tracked post pulled 4.0K interactions, about 17x its own typical post. Recurring topics include #fenderradio, #fender, #フェンダー.
- What is Fender (フェンダー)'s engagement rate on X?
- Fender (フェンダー) (@Fender_Official) has an engagement rate of 0.133%, based on the median interactions across 44 original posts from the last 30 days against 179,173 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.133%, Fender (フェンダー) sits above the 25th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Fender_Official have real engagement?
- Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Fender_Official post?
- Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 1.67 posts per day across the measured window.