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FOX Sports engagement report

@FOXSports - 2.9M followers on X

Measured over 331 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 2.9M followers
Per impression
0.557%
49K views on a typical post
Reach
1.71%
of its followers see a post
Typical post
273
interactions (median)
Saved
0.039%
19 bookmarks on a typical post
Posting rate
13.27/day
active 97% of days
Peak time
23:00 UTC
Thursday

A typical post picks up 273 interactions against 2.9M followers, an engagement rate of 0.009%. Measured over 331 original posts, its engagement rate beats 33% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.557% of those impressions turn into an interaction. That is about 1.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 331 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 83x its own typical post. Recurring topics include #lfg, #foxsportssupports, #yoy2026.

Measured over 331 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #lfg, #foxsportssupports, #yoy2026.

Compared with accounts its own size

FOX Sports's engagement rate beats 33% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, FOX Sports sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,349 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,452 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link5% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 125 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 12, 202683x their median

    The #LFG Player of the Game this week holds a special place in @TomBrady's heart. It’s the one and only @49ers WR @MikeEvans13_! https://t.co/xdSB0FYYo3

    21K1.4K114961.1M viewsView on X
  • Oct 10, 202669x their median

    HOW JEREMIAH SMITH?! https://t.co/eF3qGIFC2a

    17K1.1K1353835.7M viewsView on X
  • Oct 18, 202659x their median

    Caleb Williams always performs when @TomBrady is in the building. The @ChicagoBears QB is the #LFG Player of the Game. @CALEBcsw @NFLonFOX https://t.co/V2bYXFuHen

    15K1.3K114125895K viewsView on X
  • Aug 2, 202632x their median

    BREAKING 🚨 The Dodgers are finalizing a trade for Tarik Skubal, per multiple reports https://t.co/IYtvtzMyZy

    7.0K9923264931.7M viewsView on X
  • Oct 7, 202627x their median

    The best to ever do it in an Argentina kit. Thank you Messi, for all the magic. https://t.co/UzF7IPeStT

    6.0K1.2K722779K viewsView on X
  • Sep 13, 202624x their median

    A piece of history. @TomBrady really brought in his call sheet from the @Patriots' iconic Super Bowl LI comeback win over the Falcons. https://t.co/YkJ0Du1G5G

    6.0K50562481.9M viewsView on X
  • Oct 20, 202624x their median

    The 2026 World Series is set. Who is your pick to win? https://t.co/EomSif6uww

    5.1K850368258189K viewsView on X
  • Sep 26, 202624x their median

    3K FOR JEREMIAH SMITH. The first @OhioStateFB WR to reach 3,000 career receiving yards. https://t.co/tKNQ9hKlwW

    5.7K7782543154K viewsView on X
  • Oct 4, 202622x their median

    "DAAAAA Yankees lose" @davidortiz couldn't wait to say that for the first time this Postseason 😂 https://t.co/FWsRAZa0a6

    5.6K4094038199K viewsView on X
  • Oct 8, 202622x their median

    REMATCH. The @Brewers and @Dodgers will meet again in the NLCS! https://t.co/mnI7wL4STk

    5.0K87280105214K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lfg#foxsportssupports#yoy2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 273 interactions against 2.9M followers, an engagement rate of 0.009%. Measured over 331 original posts, its engagement rate beats 33% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.557% of those impressions turn into an interaction. That is about 1.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 331 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 83x its own typical post. Recurring topics include #lfg, #foxsportssupports, #yoy2026.

What is FOX Sports's engagement rate on X?
FOX Sports (@FOXSports) has an engagement rate of 0.009%, based on the median interactions across 331 original posts from the last 30 days against 2,865,462 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, FOX Sports sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FOXSports have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FOXSports post?
Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 13.27 posts per day across the measured window.

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