Expansión engagement report
@ExpansionMx - 3.5M followers on X
Measured over 697 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Posts are seen about 1.7K times each, and 0.299% of those impressions turn into an interaction. That is about 0.048% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 24.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 697 posts sampled, 19% carry an image or video and 89% link out. The account's strongest tracked post pulled 2.9K interactions, about 573x its own typical post. Recurring topics include #expansióndaily, #últimahora, #expansiónsummitnorte.
Measured over 697 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #expansióndaily, #últimahora, #expansiónsummitnorte.
Where this sits in the catalog
At under 0.001%, Expansión sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 19% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 89% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 19% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 342 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 2, 2026573x their median
UIF detecta cuenta de Jorge Amílcar Olán en Suiza con 1,400 mdp, revela investigación La Unidad de Inteligencia Financiera (UIF) habría detectado una cuenta de Jorge Amílcar Olán en UBS con 72 millones de euros, además de transferencias y gastos de su familia tras su mudanza a Suiza, informó Latinus. https://t.co/syoeljG9pK
- Aug 15, 2026232x their median
Un departamento de dos recámaras cuesta, en promedio, 21,921 pesos al mes en la Ciudad de México, pero el precio cambia según la alcaldía. En Cuauhtémoc, el promedio llega a 29,149 pesos; en Miguel Hidalgo, a 27,786 pesos. En contraste, Gustavo A. Madero registra 13,424 pesos y Tlalpan, 13,607 pesos. Mientras los precios de las rentas siguen marcando diferencias entre zonas, la regulación que plantea poner un tope a los aumentos y crear una Defensoría Inquilinaria continúa pendiente en la CDMX. #ExpansiónPolítica https://t.co/SxO68rMktx
- Aug 17, 2026173x their median
Millennials necesitan ganar 85,800 pesos para comprar casa en CDMX, menos del 4% lo logra Una vivienda de 60 metros cuadrados costaría cerca de 3.56 millones de pesos en la capital. Entre los ocupados de 30 a 39 años que reportaron ingresos, apenas 3.7% gana más de cinco salarios mínimos. https://t.co/sswoq8n87r
- Oct 23, 2026163x their median
Isaac viajó desde Guadalajara para convertirse en uno de los primeros mexicanos en tener el iPhone Duo, el nuevo dispositivo de Apple. A diferencia de quienes recurren al crédito para comprar tecnología, él ahorró para pagar el equipo de contado y evitar endeudarse. ¿Qué te parece? #VideoRRSS #ExpansiónTecnología
- Sep 18, 2026136x their median
Rusia confisca Nestlé y deja sus marcas bajo control ruso; ¿qué pasará con Nescafé y KitKat? El decreto de Putin también alcanza a Auchan, Lemana Pro y FM Logistic, mientras Nestlé evalúa cómo proteger sus derechos en Rusia. https://t.co/SxHe2MFLO9
- Oct 20, 2026110x their median
Los datos oficiales, tanto del Inegi como de Banxico, sostienen que en México los pagos digitales son una minoría si se comparan con el uso de billetes y monedas. El uso de medios de pagos digitales representa 4.4% en compras menores de 500 pesos, de acuerdo con la Encuesta Nacional de Inclusión Financiera. Mientras que los resultados de estudios cuantitativos sobre efectivo 2025, del banco central mexicano, reveló que casi 51 millones de personas en México, el 98% de los encuestados, usa efectivo para sus gastos diarios como los alimentos, bebidas, tabaco y transporte. ¿México está listo para una economía digital? 🔗 Te invitamos a leer a nota completa https://t.co/C7C26QNkE3
- Aug 29, 2026109x their median
Una vivienda de 60 metros cuadrados costaría cerca de 3.56 millones de pesos en la capital. Entre los ocupados de 30 a 39 años que reportaron ingresos, apenas 3.7% gana más de cinco salarios mínimos. #VideoBroadcasting https://t.co/15WcfW4ByC
- Sep 19, 2026107x their median
En la CDMX, el suelo puede hacer que un sismo se sienta con mayor o menor intensidad. Las zonas asentadas sobre terrenos firmes, principalmente hacia lomeríos y partes altas, presentan una menor amplificación de las ondas sísmicas. Colonias como Polanco, Lomas de Chapultepec, Ciudad Universitaria y Pedregal de San Francisco están entre las zonas con suelo firme. Sin embargo, esto no elimina el riesgo: la seguridad también depende de las características y condiciones de cada inmueble. #ExpansiónGrandesAudiencias https://t.co/Q2uFgRw0iW
- Aug 25, 2026100x their median
#ÚLTIMAHORA 🚨 DJI reporta robo de 348 cámaras, drones y accesorios a las afueras del AIFA La empresa instó a sus usuarios a evitar comprar estos productos, pues se trata de dispositivos que ya fueron bloqueados, según informó. https://t.co/DHlWLBmOIV
- Aug 27, 202699x their median
El plan de Emilio Azcárraga para llenar estadios: copiar al Harp Helú y vender algo más que futbol. Aunque reconoció que no es consumidor de béisbol, Azcárraga Jean dijo que la manera en que esta organización ha trabajado para llevar a más aficionados al estadio ofrece un modelo que el futbol mexicano podría aprovechar.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Posts are seen about 1.7K times each, and 0.299% of those impressions turn into an interaction. That is about 0.048% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 24.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 697 posts sampled, 19% carry an image or video and 89% link out. The account's strongest tracked post pulled 2.9K interactions, about 573x its own typical post. Recurring topics include #expansióndaily, #últimahora, #expansiónsummitnorte.
- What is Expansión's engagement rate on X?
- Expansión (@ExpansionMx) has an engagement rate of 0%, based on the median interactions across 697 original posts from the last 30 days against 3,514,045 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Expansión sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ExpansionMx have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ExpansionMx post?
- Most posts go out around 21:00 UTC, and Tuesday is its busiest day, at roughly 24.27 posts per day across the measured window.