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Eros Universe engagement report

@ErosUniverse_ - 750K followers on X

Measured over 24 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 750K followers
Per impression
0.301%
1.3K views on a typical post
Reach
0.18%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.87/day
active 47% of days
Peak time
07:00 UTC
Monday

A typical post picks up 4 interactions against 750K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 7% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.301% of those impressions turn into an interaction. That is about 0.177% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 83% carry an image or video, 8% are part of a thread and 67% link out. The account's strongest tracked post pulled 241 interactions, about 60x its own typical post. Recurring topics include #erosuniverse, #erosnow, #happybirthdayranbirkapoor.

Measured over 24 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #erosuniverse, #erosnow, #happybirthdayranbirkapoor.

Compared with accounts its own size

Eros Universe's engagement rate beats 7% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Eros Universe sits below the 10th percentile of the 213,004 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 213,004 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,390 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video83% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 426 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 10, 202660x their median

    Today at London Tech Week, Eros Brahmand premiered the first look at its cinematic universe โ€” eight worlds rooted in ancient Indian mythology, reimagined at franchise scale for global audiences. Eight worlds. One universe. Nandi โ€” War of Kailasa. Dwarka: Gateway to the Universe. Vimaan Wars. Mahabharata 5000 A.D. Yakshinis. Brahmarakshak. Garuda. Kumbhayanna. Each world carries its own mythology, its own characters, its own visual language and narrative architecture. Brought to life by a global collective of talent from India, the United Kingdom, Hollywood, Europe and Asia. Every production developed through a dedicated UK Film Production Company. Nandi โ€” War of Kailasa begins shooting in Britain later this year. As Ridhima Lulla, Co-Founder and CEO of Eros Brahmand Studios, said: "We are building something that has never before been attempted at this scale โ€” a new creative ecosystem powered by AI, rooted in culture, and designed to bring stories to audiences in entirely new ways." #erosuniverse #erosbrahmand

    411908223K viewsView on X
  • Sep 14, 202628x their median

    Whenever you feel like itโ€™s not possible, remember Bappa is there ๐Ÿ™ Revisit one of https://t.co/ByjOz38qAXโ€™s most heroic moments, with a little help from Lord Ganesha. Heroes save the day. Blessings make it possible. ๐ŸŽฌ Stream https://t.co/XLJ0rJ42Br on Eros Now. #ErosUniverse #ErosNow #RaOne #SRK #GaneshChaturthi #ScienceFiction

    8328114.2K viewsView on X
  • Aug 13, 202615x their median

    Remembering the legendary Sridevi on her birthday. โœจ A timeless icon, a forever star. #ErosUniverse #Sridevi #Legend #IndianCinema #TimelessLegend https://t.co/wMz84Z0cxd

    4713004.8K viewsView on X
  • Aug 12, 20265.3x their median

    Step into the sacred presence of Maa Mahakali and feel the divine energy surround you. ๐Ÿ”ฑโœจ The "Mahakali Stotram" is a powerful Sanskrit tribute to the ultimate source of protection, strength, and transformation. ๐Ÿ‘‰ YouTube Link: https://t.co/QNM5SBRIGd ๐Ÿ‘‰ Spotify Link: https://t.co/eS3MmHGSl3 #MahakaliStotram #ErosInnovation #ErosMusicWorlds #ErosUniverse #MaaKali #JaiMaaKali

    201002.1K viewsView on X
  • Sep 21, 20264.8x their median

    Still waiting for Soniaโ€™s thesisโ€ฆ ๐Ÿ‘€๐Ÿ“š Until then, catch Kareena Kapoor Khan doing what she does best - making every role iconic. ๐Ÿ‘‘โœจ ๐ŸŽฌ Catch her iconic movies on Eros Now. #erosuniverse #erosnow #kareenakapoorkhan #kiandka #omkara #raone #hbdkareenakapoorkhan https://t.co/5YQxwZZjsK

    133302.2K viewsView on X
  • Aug 14, 20264.3x their median

    Feel the intense, divine energy of Maa Mahakali surround your soul. ๐ŸŒบโšก๏ธ The "Mahakali Stotram" is a sacred Sanskrit chant evoking protection, inner strength and ultimate transformation. ๐Ÿ‘‰ YouTube Link: https://t.co/QNM5SBRIGd ๐Ÿ‘‰ Spotify Link: https://t.co/eS3MmHGSl3 #ErosInnovation #ErosMusicWorlds #ErosUniverse #MahakaliStotram #SanskritStotram

    170001.9K viewsView on X
  • Aug 26, 20264.0x their median

    Let the divine grace of Lord Venkateshwara illuminate your day with peace and abundance. ๐ŸŒธ The "Balaji Mantra" brings a soothing wave of tranquility, spiritual strength, and positivity into your space. The sacred verses will guide you toward inner calm and divine connection. ๐Ÿช” ๐Ÿ‘‰ YouTube Link: https://t.co/jcO1fblbTr ๐Ÿ‘‰ Spotify Link: https://t.co/zsvHYdhxUd #BalajiMantra #ErosInnovation #ErosMusicWorlds #ErosUniverse #TirupatiBalaji

    133002.9K viewsView on X
  • Sep 28, 20263.0x their median

    The hair. The guitar. The vibe. Jordan had the whole era in a chokehold. ๐Ÿ–ค๐ŸŽธ Ranbir Kapoor in Rockstar = cinema. No skips. Just vibes. โ–ถ๏ธ Watch Rockstar on Eros Now. #ErosUniverse #RanbirKapoor #HappyBirthdayRanbirKapoor #Rockstar #BollywoodClassics #HappyBirthdayRanbirKapoor https://t.co/CdNb7Esyx2

    111002.2K viewsView on X
  • Sep 18, 20263.0x their median

    Remove obstacles, invite prosperity, and welcome divine blessings. ๐ŸŒบ๐Ÿช” Experience the tranquil, uplifting resonance of "Vakratunda Mahakaya". Dedicated to Lord Ganesha, the lord of beginnings and inner wisdom. ๐Ÿ‘‰ YouTube Link: https://t.co/Fj2uzi1CQN ๐Ÿ‘‰ Spotify Link: https://t.co/Esj8oyBtRH #VakratundaMahakaya #ErosMusicWorlds #ErosUniverse #GanpatiBappa #DivineVibes

    110101.1K viewsView on X
  • Sep 9, 20263.0x their median

    No stunt doubles, no excuses, just three decades of unmatched screen presence. When you think of peak Indian cinema energy, only one name comes to mind. Today calls for an uninterrupted movie marathon dedicated to Akshay Kumar. Stream on Eros Now. #ErosInnovation #AkshayKumar #ComedyReels #IndianCinema #Khiladi

    111001.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#erosuniverse#erosnow#happybirthdayranbirkapoor#aakhripasta#akshaykumar

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 750K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 7% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.301% of those impressions turn into an interaction. That is about 0.177% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 83% carry an image or video, 8% are part of a thread and 67% link out. The account's strongest tracked post pulled 241 interactions, about 60x its own typical post. Recurring topics include #erosuniverse, #erosnow, #happybirthdayranbirkapoor.

What is Eros Universe's engagement rate on X?
Eros Universe (@ErosUniverse_) has an engagement rate of 0.001%, based on the median interactions across 24 original posts from the last 30 days against 749,507 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Eros Universe sits below the 10th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ErosUniverse_ have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ErosUniverse_ post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.87 posts per day across the measured window.

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