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ETtech engagement report

@ETtech - 344K followers on X

Measured over 43 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 344K followers
Per impression
0.098%
2.0K views on a typical post
Reach
0.6%
of its followers see a post
Typical post
2
interactions (median)
Saved
0.049%
1 bookmarks on a typical post
Posting rate
2.67/day
active 10% of days
Peak time
04:00 UTC
Thursday

A typical post picks up 2 interactions against 344K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.098% of those impressions turn into an interaction. That is about 0.595% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 16% carry an image or video, 56% are part of a thread and 37% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #emudhra, #icymi, #top5.

Measured over 43 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #emudhra, #icymi, #top5.

Compared with accounts its own size

ETtech's engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, ETtech sits below the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video16% of posts+111%+108% to +115%34K
Outbound link37% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 16% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 37% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 214 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 202644x their median

    🎮🎮 A year after India banned real money gaming (RMG), the industry continues to struggle to curb offshore betting engagement while also implementing the new certification framework, said industry executives and lawyers. 🧵

    52259212K viewsView on X
  • Oct 23, 202635x their median

    🚨 Scoop: Tata Electronics is looking to scale up its manufacturing scope beyond iPhone casings, targeting more advanced components such as glass-based enclosures and specialised metal parts, people aware of the developments told ET. 🧵

    608116.4K viewsView on X
  • Sep 4, 202624x their median

    🚨 Sugar Cosmetics is staring at an 80% valuation haircut. The D2C beauty brand, once valued at around Rs 3,000 crore back in 2022, is reportedly in talks to raise fresh capital at just Rs 500-600 crore. 🧵

    4311312K viewsView on X
  • Oct 21, 202615x their median

    📢Deepinder Goyal, founder of Zomato and vice chairman of its parent company Eternal, has teased a new artificial intelligence product being developed by the Gurugram-based company, signalling a push to expand its AI offerings beyond customer support.

    251405.7K viewsView on X
  • Sep 2, 202612x their median

    💵 Bengaluru-based food delivery startup Swish is finalising a $20-25 million funding round led by Bertelsmann India Investments, two people aware of the matter told @pranavmukul.

    2021010.0K viewsView on X
  • Oct 22, 202610x their median

    🚨 📊 Comparing financials of @Swiggy and Eternal in Q2 FY27: https://t.co/XHLCBLKhCK

    182002.3K viewsView on X
  • Oct 21, 20266.5x their median

    🆕Food delivery and quick commerce companies Eternal and Swiggy are expected to report strong revenue growth for the July-September period, with brokerages estimating Eternal’s qcommerce arm Blinkit gained scale and that both companies’ businesses benefited from steady demand.

    100304.1K viewsView on X
  • Sep 2, 20266.0x their median

    🚨 #JustIn | Ride-hailing major @Uber is cutting jobs. https://t.co/8k15v5XLKb

    101105.4K viewsView on X
  • Sep 3, 20265.5x their median

    🎯🎯OpenAI is building 'automated shutdown' capabilities for AI tools, letter to lawmakers says 📌Lawmakers, including House Democrats Greg Casar and Doris Matsui, sent letters to OpenAI in August asking for more ​information about the incident and the company's safeguards.

    90205.8K viewsView on X
  • Oct 23, 20265.0x their median

    📈Zetwerk's early backers are sitting on up to 36x returns post listing, with four venture capital firms and an affiliate realising about Rs 1,215 crore through the IPO.

    80112.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#emudhra#icymi#top5#q2#eternal

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 344K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.098% of those impressions turn into an interaction. That is about 0.595% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 16% carry an image or video, 56% are part of a thread and 37% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #emudhra, #icymi, #top5.

What is ETtech's engagement rate on X?
ETtech (@ETtech) has an engagement rate of 0.001%, based on the median interactions across 43 original posts from the last 30 days against 344,171 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, ETtech sits below the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ETtech have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ETtech post?
Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 2.67 posts per day across the measured window.

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