ETtech engagement report
@ETtech - 344K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 2 interactions against 344K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.098% of those impressions turn into an interaction. That is about 0.595% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 16% carry an image or video, 56% are part of a thread and 37% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #emudhra, #icymi, #top5.
Measured over 43 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #emudhra, #icymi, #top5.
Compared with accounts its own size
ETtech's engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, ETtech sits below the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 16% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 37% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 16% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 37% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 214 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 202644x their median
🎮🎮 A year after India banned real money gaming (RMG), the industry continues to struggle to curb offshore betting engagement while also implementing the new certification framework, said industry executives and lawyers. 🧵
- Oct 23, 202635x their median
🚨 Scoop: Tata Electronics is looking to scale up its manufacturing scope beyond iPhone casings, targeting more advanced components such as glass-based enclosures and specialised metal parts, people aware of the developments told ET. 🧵
- Sep 4, 202624x their median
🚨 Sugar Cosmetics is staring at an 80% valuation haircut. The D2C beauty brand, once valued at around Rs 3,000 crore back in 2022, is reportedly in talks to raise fresh capital at just Rs 500-600 crore. 🧵
- Oct 21, 202615x their median
📢Deepinder Goyal, founder of Zomato and vice chairman of its parent company Eternal, has teased a new artificial intelligence product being developed by the Gurugram-based company, signalling a push to expand its AI offerings beyond customer support.
- Sep 2, 202612x their median
💵 Bengaluru-based food delivery startup Swish is finalising a $20-25 million funding round led by Bertelsmann India Investments, two people aware of the matter told @pranavmukul.
- Oct 22, 202610x their median
🚨 📊 Comparing financials of @Swiggy and Eternal in Q2 FY27: https://t.co/XHLCBLKhCK
- Oct 21, 20266.5x their median
🆕Food delivery and quick commerce companies Eternal and Swiggy are expected to report strong revenue growth for the July-September period, with brokerages estimating Eternal’s qcommerce arm Blinkit gained scale and that both companies’ businesses benefited from steady demand.
- Sep 2, 20266.0x their median
🚨 #JustIn | Ride-hailing major @Uber is cutting jobs. https://t.co/8k15v5XLKb
- Sep 3, 20265.5x their median
🎯🎯OpenAI is building 'automated shutdown' capabilities for AI tools, letter to lawmakers says 📌Lawmakers, including House Democrats Greg Casar and Doris Matsui, sent letters to OpenAI in August asking for more information about the incident and the company's safeguards.
- Oct 23, 20265.0x their median
📈Zetwerk's early backers are sitting on up to 36x returns post listing, with four venture capital firms and an affiliate realising about Rs 1,215 crore through the IPO.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 344K followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.098% of those impressions turn into an interaction. That is about 0.595% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 16% carry an image or video, 56% are part of a thread and 37% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #emudhra, #icymi, #top5.
- What is ETtech's engagement rate on X?
- ETtech (@ETtech) has an engagement rate of 0.001%, based on the median interactions across 43 original posts from the last 30 days against 344,171 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ETtech sits below the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ETtech have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ETtech post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 2.67 posts per day across the measured window.