ESPN Brasil engagement report
@ESPNBrasil - 3.9M followers on X
Measured over 918 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 10 interactions against 3.9M followers, an engagement rate of 0%. Measured over 918 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.5K times each, and 0.134% of those impressions turn into an interaction. That is about 0.191% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 30.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 918 posts sampled, 42% carry an image or video and 69% link out. The account's strongest tracked post pulled 5.5K interactions, about 546x its own typical post. Recurring topics include #futebolnaespn, #espnknockout, #disneyplus.
Measured over 918 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #futebolnaespn, #espnknockout, #disneyplus.
Compared with accounts its own size
ESPN Brasil's engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, ESPN Brasil sits below the 10th percentile of the 212,078 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 42% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 69% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 42% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 69% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 27, 2026546x their median
Alerta de conteúdo sensível para o torcedor do Flamengo! 🤫🔴⚫ O sorrisinho de Jorge Jesus após mandar um recado especial para a torcida rubro-negra. 🇵🇹👋 📺 Assista a Noruega x Portugal, neste domingo (27), às 15h45 (de Brasília), ao vivo pela ESPN no Plano Premium do #DisneyPlus #NationsLeagueNaESPN #Noruega #Portugal #Flamengo #JorgeJesus
- Aug 17, 2026272x their median
É OURO PARA O BRASIL! 🥇🇧🇷🥋 Campeã olímpica em Paris 2024, Bia Souza brilhou mais uma vez e levou o ouro na categoria até 78 kg ao derrotar a italiana Asya Tavano com um ippon, no terceiro dia do Grand Prix de Lima, no Peru! Bia Souza é uma das grandes forças do judô brasileiro! 💛 #BiaSouza #AsyaTavano #Judo #Brasil
- Sep 17, 2026223x their median
OPINIÃO: Luciano é melhor que Memphis e Neymar https://t.co/CtEvnPeHlX #FutebolNaESPN
- Oct 15, 2026169x their median
O PALMEIRAS TEM TANTAS VITÓRIAS QUANTO O CORINTHIANS TEM JOGOS NA COMPETIÇÃO! 😱🏆 Com o triunfo sobre o Fluminense, o Palmeiras chegou à marca de 152 vitórias em sua história na CONMEBOL Libertadores. O número é exatamente o mesmo de partidas disputadas pelo Corinthians em todas as suas participações no torneio! E aí, fã de esporte, o que achou dessa curiosidade entre os rivais paulistas? 👀 #FutebolNaESPN #LibertadoresNaESPN #Palmeiras #Corinthians
- Sep 27, 2026137x their median
A FRANQUIA PERFEITA DA NFL 🏈 De passagem pelo Brasil para o NFL Rio Game entre Dallas Cowboys e Baltimore Ravens, Stephen A. Smith visitou a redação da ESPN Brasil e aproveitamos para pedir para ele montar a "franquia perfeita" da NFL e esse foi o resultado! #NFLnaESPN #StephenASmith ----------------------- THE PERFECT NFL FRANCHISE 🏈 In Brazil for the NFL Rio Game between the Dallas Cowboys and the Baltimore Ravens, Stephen A. Smith visited ESPN Brazil's studios and we challenged him to create the "perfect NFL franchise" and that was the result! #NFLnaESPN #StephenASmith ----------------------- LA FRANQUICIA PERFECTA DE LA NFL 🏈 En Brasil para el NFL Rio Game, Dallas Cowboys x Baltimore Ravens, Stephen A. Smith estuvo en los estudios de ESPN Brasil y lo desafiamos a montar la "franquicia perfecta de la NFL" e este fue el resultado! #NFLnaESPN #StephenASmith
- Oct 25, 2026135x their median
LUCAS PINHEIRO BRAATHEN, É DO BRASIL! 🇧🇷 🇧🇷 🇧🇷 O Brasil subiu mais uma vez no lugar mais alto do pódio em um esporte de inverno. O campeão olímpico Lucas Pinheiro Braathen venceu a medalha de ouro no slalom gigante na etapa de Solden, na Áustria, da Copa do Mundo de Esqui Alpino. Essa prova foi sua estreia na temporada 2026/27. O primeiro brasileiro a subir no pódio nas Olimpíadas de Inverno, no início do ano na edição dos Jogos de Milano-Cortina, terminou a prova com o melhor tempo da primeira da descida e 10º melhor, com parciais de 52.40 segundos e 52.32. No somatório das duas descidas, Lucas Pinheiro Braathen ficou em primeiro lugar no geral, superando os suíços Loic Meillard e Marco Odermatt. #ESPN #LucasPinheiroBraathen
- Aug 27, 2026121x their median
HISTÓRICO! ALISON DOS SANTOS É O NOVO RECORDE MUNDIAL DOS 400M COM BARREIRAS! 🇧🇷 👑 Piu simplesmente voou na etapa de Zurique da Diamond League e cravou 45s80, tornando-se o homem mais rápido da história da prova! 🤯🔥 O brasileiro derrubou o recorde de 45s94, que pertencia ao norueguês Karsten Warholm desde os Jogos Olímpicos de Tóquio, em 2021. PIU É DO BRASIL, FÃ DE ESPORTE! 💚💛 #AtletismoNaESPN #AlisonDosSantos
- Sep 11, 2026119x their median
Legal demais! Esse abraço da mãe do Valencia é pura emoção! O Flamengo colocou um pé na semifinal da CONMEBOL Libertadores na noite desta quinta-feira (10) ao ganhar do Independiente del Valle, por 2 a 0, no Estádio Olímpico Atahualpa, em Quito, no Equador, com transmissão ao vivo no pacote premium do Disney+. Na altitude, o time de Leonardo Jardim segurou a pressão dos donos da casa no primeiro tempo e foi letal depois do intervalo para vencer, com gols de Bruno Henrique e Léo Pereira. 👉 Assista à CONMEBOL Libertadores pela ESPN no Plano Premium do #DisneyPlus. (Foto: Flamengo/Divulgação) #LibertadoresNaESPN #FutebolNaESPN #Flamengo
- Sep 11, 2026118x their median
AH, CALMA AÍ KKKKKKKKKKKKKKKKKKKKKK Os jogadores do Flamengo foram pro banco de reservas e... KKKKKKKKKKKKKK 👉 Assista a Del Valle x Flamengo, na CONMEBOL Libertadores, AO VIVO, pela ESPN no Plano Premium do #DisneyPlus #FutebolNaESPN #LibertadoresNaESPN #Flamengo https://t.co/QeLzcUqTgO
- Oct 21, 2026117x their median
O MUNDO NÃO GIRA, ELE CAPOTA... No Brasileirão, em agosto deste ano, Thiago Mendes não cumprimentou Neymar antes do jogo do Vasco contra o Santos. Dois meses depois, o Vasco seria eliminado da Sul-Americana pelo Boca Juniors com um gol de Paredes no fim do jogo. Neymar publicou um story em que mostra a camisa de Paredes na seleção argentina. 👉 Assista à Sul-Americana na ESPN pelo Plano Premium do #DisneyPlus #SulAmericanaNaESPN #Neymar #Paredes
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 3.9M followers, an engagement rate of 0%. Measured over 918 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.5K times each, and 0.134% of those impressions turn into an interaction. That is about 0.191% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 30.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 918 posts sampled, 42% carry an image or video and 69% link out. The account's strongest tracked post pulled 5.5K interactions, about 546x its own typical post. Recurring topics include #futebolnaespn, #espnknockout, #disneyplus.
- What is ESPN Brasil's engagement rate on X?
- ESPN Brasil (@ESPNBrasil) has an engagement rate of 0%, based on the median interactions across 918 original posts from the last 30 days against 3,908,150 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, ESPN Brasil sits below the 10th percentile of the 212,078 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ESPNBrasil have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ESPNBrasil post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 30.6 posts per day across the measured window.