D Magazine engagement report
@DMagazine - 294K followers on X
Measured over 54 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 5 interactions against 294K followers, an engagement rate of 0.002%. Measured over 54 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.256% of those impressions turn into an interaction. That is about 0.666% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 124 interactions, about 25x its own typical post.
Measured over 54 original posts from a 30-day window, last computed on October 20, 2026.
Compared with accounts its own size
D Magazine's engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, D Magazine sits below the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 383 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 1, 202625x their median
In the summer of 2022, in an SMU first, Kappa Alpha Theta (aka Theta) was removed from campus for hazing. This fall, the sorority has been invited back to “recolonize,” working closely with a collection of alumnae advisors to rebuild the once prestigious chapter and refill its 29,000-square-foot mansion on University Boulevard. In the intervening years, though, Kappa Alpha Theta wasn’t exactly quiet. SMU Theta alumnae Caitlin Clark looked into the secret society that emerged when Theta went dark and the drama that ensued between the university, nationals, and a group of mothers who wanted to ensure their SMU daughters had an elite sorority experience. https://t.co/UXBXAxGltP
- Sep 11, 202624x their median
SMU lands $19.3 million grant from DOE to build world’s first synthetic mine in Texas, UNT launches AI college with $20 million gift, GameSquare agrees to $15.9 million acquisition, and more. https://t.co/tjLLJmPSRA https://t.co/li7tRvqs84
- Sep 4, 202622x their median
The 2026 World Cup came and went, but the deeply misguided idea to paint a FIFA-themed mural over Robert Wyland’s “Whaling Wall 82” remains frozen in time–with just a tiny bit of the top right corner still left untouched. For months it has sat, a sad representation of Dallas’ willingness to erase its own history for a flash of world-class recognition. And for months our team tried and failed to locate the poor artist originally tapped by the North Texas FIFA World Cup Organizing Committee to create the new mural. Some people don’t want to be found. This week, however, someone has made an effort to restore one whale to its rightful wall. https://t.co/ESMkxBza5r
- Oct 18, 202620x their median
We spent the past year visiting 35 Dallas-area steakhouses to find the best medium-rare cuts, top sides, and most polished service. Then we revisited the top contenders to be extra certain. Here are the results. https://t.co/klooMRgHo0 https://t.co/BCrIlLpojt
- Oct 17, 202618x their median
Not every senior at The Hockaday School will get to attend the October 24 St. Mark’s School of Texas homecoming dance. Yes, you just read that actual sentence. Take a minute if you need to. Sit down. Call a friend. Pour a stiff drink. Let’s continue: Hockaday and St. Mark’s are sister-brother private schools. Both are excellent. But there are more girls in the senior class at Hockaday than there are boys in the senior class at St. Mark’s, which creates a bit of a situation when it comes to St. Mark’s homecoming dance. You see, this year, Hockaday invited all Marksmen to its winter formal dance last February, even if they didn’t have a date. Did St. Mark’s respond in kind? They did not! Now, some Hockaday students are organizing their own alternative event, “NoCo,” where both senior classes would be welcome. That new effort has proven to be divisive, though, and even prompted a response from Hockaday’s administration. Yes, we're talking about high school homecoming drama. But the debate over inclusion, boycotts, and pressure from classmates has become a much bigger conversation in this corner of Dallas. https://t.co/OgwoDZBJC2
- Sep 1, 202618x their median
NBA Veteran Myles Turner gifts $1 million to Dallas nonprofit. The Bedford-native’s donation to Empowering the Masses is expected to feed 500 families each week over the next decade. https://t.co/HsAycPDWkX https://t.co/cSobnJlcDq
- Aug 31, 202614x their median
Brett Messerall was a rank-and-file office worker with a crazy dream. He wanted to build his own world-class golf course. This month, that course—designed by the legendary Tom Doak—opens in East Texas. The only catch: it doesn’t belong to him. Here is the unlikely story behind Wild Spring Dunes, East Texas’ answer to Pinehurst. https://t.co/79rxO7yTSX
- Oct 15, 20269.2x their median
The Michelin Guide became the world’s most famous and prestigious restaurant rating system by building a secretive judging process. We're piercing the veil. An analysis by D Magazine, including consultation with detection software and academic experts, shows that most or all of Michelin's 2026 Dallas Guide update was written by AI, specifically GPT-4o or a derivative of it. Michelin's vocabulary, including unusual uses of the words "thoughtful," "carefully," "evolve," and "serene," suggests AI authorship. Some grammatical concepts, including nominalizations and attributive adjectives, also appear at rates exceeding that of human writing. Michelin's Dallas reviews often do not make basic sense, such as a comment that "generous portions reflect the kitchen's creativity." Our evidence shows that none of these things are true of new Michelin updates in Austin, Houston, or San Antonio, which all show clear evidence of human authorship. Never before, and never anywhere else, has Michelin used AI's writing style. One affected chef asked us: did Michelin visit Dallas at all? Michelin denied our accusation, telling D Magazine, "AI is not used in the writing of these reviews." Michelin declined our requests to interview its leadership, and declined our offers to review evidence before publication. Michelin's contract to produce new Texas guides is currently up for renewal. https://t.co/itfbLTXWP1
- Oct 13, 20267.4x their median
Not many restaurant turnarounds have been as dramatic as @Chilis. Four years ago, the 1,100-unit casual dining chain averaged about $3 million in annual sales per restaurant. Today, that figure is $5 million, and the Dallas-based chain has become a social media phenomenon. Behind the resurgence is Brinker International CMO and EVP George Felix, who previously helped reinvent Old Spice and revive KFC’s Colonel Sanders. But Chili’s comeback started with more than clever marketing. The chain streamlined its menu, invested in staffing, and upgraded its core offerings before rebuilding the brand with advertising. Then the Triple Dipper went viral. Thanks in part to TikTok’s obsession with mozzarella cheese pulls, the decades-old appetizer now accounts for roughly 16 percent of Chili’s total sales. Felix says his social team once aimed to become the most talked-about restaurant brand online. Then they crossed out “restaurant.” The new goal? To become the most talked-about brand. Period. https://t.co/10wIGGsnAn
- Oct 16, 20266.0x their median
SMU Athletics, Texas Capital partner for first statewide Power Four all-sports jersey patch, Dallas CASA raises over $1 million with golf classic, Brazos Midstream sells Midland Basin assets to ONEOK, and more. https://t.co/RYsOigW7Rv https://t.co/JGzMCEMgIX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5 interactions against 294K followers, an engagement rate of 0.002%. Measured over 54 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.256% of those impressions turn into an interaction. That is about 0.666% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 124 interactions, about 25x its own typical post.
- What is D Magazine's engagement rate on X?
- D Magazine (@DMagazine) has an engagement rate of 0.002%, based on the median interactions across 54 original posts from the last 30 days against 293,535 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, D Magazine sits below the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DMagazine have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DMagazine post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.9 posts per day across the measured window.