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Claro Brasil engagement report

@ClaroBrasil - 4.0M followers on X

Measured over 8 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 4.0M followers
Per impression
0.612%
5.0K views on a typical post
Reach
0.12%
of its followers see a post
Typical post
30
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
19:00 UTC
Tuesday

A typical post picks up 30 interactions against 4.0M followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.612% of those impressions turn into an interaction. That is about 0.124% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 234 interactions, about 7.8x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on October 27, 2026. Recurring tag: #diadainovação.

Compared with accounts its own size

Claro Brasil's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Claro Brasil sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 327 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 23, 20267.8x their median

    Ser Claro é ter experiências exclusivas ✨ No aniversário de SP (25/01), tem Domingo no Parque – O Musical no Teatro Claro MAIS. O resgate de ingressos ainda está disponível no Claro clube. Acesse: Minha Claro > Claro clube #AClaroTáNaSua https://t.co/oepEMX3peN

    173210419K viewsView on X
  • Dec 4, 20256.1x their median

    Curiosidade do circuito de #AbuDhabi! A corrida começa de dia e termina à noite, sob luz artificial. Você sabe como esse tipo de prova é chamado na Fórmula 1® https://t.co/m922lVF2o7

    81173222K viewsView on X
  • Dec 26, 20254.8x their median

    Bob Esponja e Patrick voltam para uma aventura inédita nas profundezas do oceano, onde nenhuma esponja jamais esteve! E cliente Claro tem 50% de desconto nos cinemas da rede Cinépolis pra conferir de perto essa aventura! #AClaroTáNaSua https://t.co/gNQDfrwh2b

    121132020K viewsView on X
  • Nov 21, 20254.2x their median

    Curiosidade do #GPdeLasVegas!​ A corrida acontece à noite para aproveitar o brilho da cidade e a pista vira um show de luzes!​ Mas você sabe quantas curvas o circuito urbano de Las Vegas tem? https://t.co/mkXu1uSx2Q

    61119016K viewsView on X
  • Jul 24, 20264.0x their median

    Com o App Minha Claro você gerencia todos os serviços na palma da sua mão. Acompanha seu plano, consulta e emite 2ª via da fatura, realiza pagamentos, contrata serviços, recarrega com bônus, aproveita os benefícios do Claro clube e muito mais. Rápido, prático e seguro. Baixe o app Minha Claro e aproveite: https://t.co/bkJgE3HdKu

    91109112K viewsView on X
  • Mar 15, 20263.8x their median

    Não contente com uma, o Brasil chega com cinco, veja bem, CINCO indicações à maior premiação do cinema mundial. Acompanhe todos os momentos desta histórica cerimônia hoje (15) a partir das 20h no canal TNT e na HBO Max com a sua Claro tv+. https://t.co/RwcoUHyt8X

    111100310.0K viewsView on X
  • May 18, 20263.7x their median

    É HOJE! Estamos preparados para ver quem vai ser convocado para defender a nossa amarelinha ✨ E para não perder nada, vem assistir à convocação no sportv ou no Globoplay pela Claro tv+ e torcer com a gente! Só na Claro tv+ você tem 6 streamings e + de 120 canais ao vivo em uma só assinatura pra sua torcida ser completa! #OndeTemTorcidaTemClaro

    809939.2K viewsView on X
  • Jun 17, 20263.6x their median

    Em Toy Story 5, da Disney e Pixar, os brinquedos descobrem como é conviver com a tecnologia.   Assim como no filme, muitas famílias conhecem essa realidade. Por isso, a Claro criou o Conecta e Cuida: uma plataforma com conteúdos e dicas para ajudar pais e responsáveis a acompanharem essa jornada com mais segurança e equilíbrio.   Porque cuidar também é estar presente, dentro e fora das telas. 🔆❤️   #OndeTemSolTemDiversão Saiba mais: https://t.co/bSAAwisEo4 #ToyStory5, da Disney e Pixar, estreia dia 17 de junho nos cinemas.

    51103012K viewsView on X
  • Mar 26, 20263.3x their median

    A Claro tá na sua e também tá na estreia de Velhos Bandidos. Confira hoje na rede Cinépolis 🔆❤️ https://t.co/RmJJUTTyWK

    12384110K viewsView on X
  • Nov 6, 20253.3x their median

    Interlagos é conhecido por suas mudanças bruscas de tempo: 🌦️ Sol em uma curva, chuva na outra! https://t.co/EnLOHT8ekB

    7289013K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#diadainovação

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 30 interactions against 4.0M followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.612% of those impressions turn into an interaction. That is about 0.124% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 234 interactions, about 7.8x its own typical post.

What is Claro Brasil's engagement rate on X?
Claro Brasil (@ClaroBrasil) has an engagement rate of 0.001%, based on the median interactions across 8 original posts from the last 30 days against 4,026,633 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Claro Brasil sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ClaroBrasil have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ClaroBrasil post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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