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Canary Mugume engagement report

@CanaryMugume - 1.1M followers on X

Measured over 142 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.026%
of 1.1M followers
Per impression
0.841%
35K views on a typical post
Reach
3.12%
of its followers see a post
Typical post
292
interactions (median)
Saved
0.019%
6 bookmarks on a typical post
Posting rate
11.47/day
active 90% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 292 interactions against 1.1M followers, an engagement rate of 0.026%. Measured over 142 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.841% of those impressions turn into an interaction. That is about 3.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 142 posts sampled, 67% carry an image or video and 6% link out. The account's strongest tracked post pulled 48K interactions, about 164x its own typical post. Recurring topics include #nbsupdates, #nbsliveat9, #nbsfaceoff.

Measured over 142 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #nbsupdates, #nbsliveat9, #nbsfaceoff.

Compared with accounts its own size

Canary Mugume's engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.026%, Canary Mugume sits above the 25th percentile of the 211,892 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.693%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 211,892 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,457 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.693%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 223 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 2026164x their median

    48 hours to go! ♟️ See you soon @Arsenal 🤝

    40K3.7K2.1K2.1K1.9M viewsView on X
  • Sep 14, 202652x their median

    Pharrell and Pusha T just launched a Coffee brand called “Grindin’” 🙂‍↕️ https://t.co/3BJDCHkOiN

    13K1.6K164386559K viewsView on X
  • Sep 9, 202650x their median

    A Mother’s cry for Dignity and Peace to bury my son,King Oyo. https://t.co/UExkcv8IWa

    11K2.8K8833811.4M viewsView on X
  • Sep 22, 202646x their median

    STATEMENT OF APPRECIATION FROM HER ROYAL HIGHNESS THE QUEEN MOTHER OF TOORO, BEST KEMIGISA. https://t.co/BZF2AXnzHN

    9.2K2.4K1.3K4331.2M viewsView on X
  • Sep 23, 202645x their median

    Mared Griffiths ⚽️⚽️⚽️ Lea Schuller ⚽️⚽️ Rebeca Bernal ⚽️⚽️ Ella Toone ⚽️ Jess Simpson ⚽️ Maya Le Tissier ⚽️ https://t.co/Hj0DHHwXsw

    11K1.6K302374282K viewsView on X
  • Aug 22, 202629x their median

    When your skit is referenced on Al Jazeera out of the blue 😂😂😂. I can’t be calm https://t.co/fPbNbfk1WC

    6.6K1.3K36883253K viewsView on X
  • Aug 25, 202628x their median

    Mzee has also instructed me to release AAA from house arrest. We shall do that as well.

    6.6K83464157704K viewsView on X
  • Aug 25, 202625x their median

    I'm so excited to share some great news from #Bamutakudde! We just opened the Bamutakudde Village Community Park. Endless green, flowing streams, flowers and birds, a kind resident opened his private, lush green space to the entire community to enjoy. Welcome to Bamutakudde Community Park. A place to breathe, share ideas, break bread, and unite our people. Welcome home #Bamutakudde

    5.8K721699157490K viewsView on X
  • Sep 4, 202622x their median

    The Royal Succession Committee of Toro Kingdom met today September 4, 2026 at Fort Motel in Fort Portal City and selected George Desmond Kamurasi (36) as the next king of Toro. He succeeds his late cousin, Oyo Nyimba Kabamba Iguru Rukidi 1V who died on August 26, 2026 in Texas USA. The committee, which was selected by the Royal Clan of Toro (Ababiito) on August 28th 2026, is chaired by Omusuuga Charles Akiiki Kamurasi. Composed of 21 members, it has been meeting every day since Monday September 31. Today they met from 11am to 3pm. Out of 21 members, 18 attended today’s meeting out of whom 15 voted for George Kamurasi. George Kamurasi is the son of George Desmond [Jimmy] Mugenyi, young brother to Patrick David Mathew Olimi Kaboyo 11. He was the second in line of succession to his brother Olimi Kaboyo 11, according to the will of their late father, His Majesty King George Rukidi iii. This evening I have held discussions with the CDF of UDPF who is also chairman of PLU, Gen Muhoozi Keinerugaba, and the CLF, Gen Kayanja Muhanga, and informed both of these developments. Gen Keinerugaba fully endorses the choice of the Succession Committee of Toro because it is consistent with the customs, all precedents and laws of Toro on succession. The CDF has said that President Yoweri Museveni supports the decision of the Royal Committee on Succession. He sent a team led by a senior cabinet minister to Fort Portal. After extensive consultations with all the key stakeholders, the committee was convinced that there is a wide consensus around the succession of Kamurasi. We now await the Omusuuga to make a formal announcement officially to the Babiito clan leaders. I have spoken to Omusuuga who has told me that according to custom, the public announcement is done after the burial. I have made this announcement to avoid social media speculation that may cause unnecessary confusion.

    3.6K8391.3K5011.7M viewsView on X
  • Oct 16, 202621x their median

    My husband stopped me from getting involved in this matter, and I respected his wishes. However, when I heard about generational curses being directed at innocent children, including those not yet born, and then heard you speak about the innocence of certain people being dragged into this controversy, I felt compelled to ask: What about the innocence of my husband’s children and future generations? We grew up in churches where love, forgiveness, and compassion were central to the Christian faith. Even the Lord’s Prayer teaches us to ask God to forgive our sins as we forgive those who sin against us. It is therefore important that the principles we profess are reflected consistently in how we treat others. First, my husband @FrankGashumba never mentioned your husband’s name in his initial videos. He spoke about fake pastors and challenged them to demonstrate even one miracle as men of God. It was your husband who later came out to attack him, saying he would become like a chapati within one year, die like Gaddafi, and that the soil would reject him, among other statements, before going further to curse my husband’s four generations. Before addressing what you call body shaming and what a man should or should not say, I believe it is equally important to ask your husband to keep his disagreement with my husband focused on the adults involved, without extending it to innocent children and future generations. I do not defend body shaming or comments about anyone’s physical appearance, but such comments cannot be equated with invoking death and generational curses against innocent children. Even as they were crucifying Jesus Christ, He looked at those who were hurting Him and said, “Father, forgive them, for they do not know what they are doing” (Luke 23:34).He never cursed them!!!!!! @Jessicakayanja ,if we profess to follow Christ, who are we to curse innocent children who have done absolutely nothing to us? And why have you not first sat your husband down to ask him about the words he directed at my husband and his four generations, instead of focusing on body shaming? You have rightly raised concerns about the innocence of people being dragged into this matter. I ask that you extend the same consideration to my husband’s children and grandchildren, including those who are not yet born. I even wonder what has become of Christians. I am equally concerned about the silence of those who are quick to condemn comments about a bald head but have little to say about words directed at innocent children and future generations. We, too, are children of God. I come from a Christian family, my parents are Anglican and very strong believers of God and my mother too is a member of mothers union in our church. I have been married to my husband for one year now, but I have never seen a day pass without him saying a prayer to God. He often says, “Tukugulumiza Yesu.” By the way, we share the same Christian faith. No individual or family has exclusive ownership of God or His grace. James 3:9–10 reminds us of the contradiction in praising God while cursing people made in His likeness. @Jessicakayanja you are entitled to defend your husband’s dignity and heritage. I ask only that the same concern be extended to my husband and his family. If we are going to speak about innocence, let us speak about every innocent person. If we are going to invoke Scripture, let us apply its principles consistently. The dignity of one family should never be defended at the expense of another family’s children.

    4.5K5561.1K136817K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nbsupdates#nbsliveat9#nbsfaceoff#thecapitalgang#ucu4ucu

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 292 interactions against 1.1M followers, an engagement rate of 0.026%. Measured over 142 original posts, its engagement rate beats 48% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.841% of those impressions turn into an interaction. That is about 3.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 142 posts sampled, 67% carry an image or video and 6% link out. The account's strongest tracked post pulled 48K interactions, about 164x its own typical post. Recurring topics include #nbsupdates, #nbsliveat9, #nbsfaceoff.

What is Canary Mugume's engagement rate on X?
Canary Mugume (@CanaryMugume) has an engagement rate of 0.026%, based on the median interactions across 142 original posts from the last 30 days against 1,117,092 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.026%, Canary Mugume sits above the 25th percentile of the 211,892 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CanaryMugume have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CanaryMugume post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 11.47 posts per day across the measured window.

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