CNN Africa engagement report
@CNNAfrica - 1.5M followers on X
Measured over 13 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 13 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 6.7K times each, and 0.195% of those impressions turn into an interaction. That is about 0.445% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 92% carry an image or video and 85% link out. The account's strongest tracked post pulled 2.3K interactions, about 114x its own typical post.
Measured over 13 original posts from a 30-day window, last computed on October 29, 2026.
Where this sits in the catalog
At 0.001%, CNN Africa sits below the 10th percentile of the 211,975 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 272 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 12, 2026114x their median
Iran's new supreme leader says the Strait of Hormuz will remain closed as a "tool of pressure." Many African nations rely on imported oil and gas and this could be a catastrophe. "These economies are small and fragile, and African economies tend to recover slower from shocks" https://t.co/BWqWlLLzLH
- May 31, 202678x their median
Ethiopia, Africa’s second-most populous nation, stands deeply divided, facing violent ethnic conflicts, restrictions on free speech and crackdowns on dissent. As the country heads toward a national election, the leader once celebrated as a healer is now viewed by critics as the main driver of these schisms. https://t.co/spNIFvefxi
- Feb 4, 202629x their median
At least 170 people have been killed in an attack by armed men on a remote village in central Nigeria’s Kwara state, a local lawmaker said on Wednesday. https://t.co/gRtEhrWqFJ
- May 30, 202677x their median
Kenya’s government is pushing ahead with plans to establish an Ebola quarantine and treatment facility at a military installation in partnership with the United States after a Kenyan high court temporarily barred the arrangement earlier this week. https://t.co/eXflKgM90o
- Feb 4, 202617x their median
Six months ago, Anne Ndarua's only son went to Russia on the promise of a job as an electrical engineer. She says he was forced into military training and she no longer knows if he's alive. In December, someone sent Anne a video of her son warning other Africans not to travel to Russia for any job offers. https://t.co/NW28QrS9BY
- Jan 17, 202630x their median
Ugandan police denied on Saturday allegations by opposition leader Bobi Wine's party that he had been arrested by soldiers as President Yoweri Museveni closed in on a landslide re-election. https://t.co/1BLrnJ9Vif https://t.co/u8yZEKFHVy
- Jan 15, 202622x their median
Polling got underway Thursday in Uganda’s presidential election, but logistical delays hampered voting in some areas while restrictions on internet access drew criticism for potentially compromising electoral transparency. https://t.co/UU8Sv5l7mb
- Oct 22, 202632x their median
Formula One is to return to Africa for the first time in more than three decades, with Rwanda granted a 10-year contract to host a Grand Prix from the early 2030s – a deal described by F1 chief Stefano Domenicali as a "landmark" moment. https://t.co/NdCfUMcvJO https://t.co/2gWOaGj5kN
- Feb 4, 202611x their median
Nearly 200 people have been killed by armed men in separate attacks in remote villages in central and northern Nigeria, a local lawmaker, residents and police said Wednesday, as security forces searched for survivors and chased the attackers. https://t.co/gRtEhrWqFJ
- May 29, 202627x their median
The move comes after US Secretary of State Marco Rubio vowed earlier this week that the US “cannot and will not allow any cases of Ebola to enter the United States,” prompting sharp opposition from Kenyan civil society which railed against an apparent double-standard, as Kenya has not recorded any Ebola cases. “If it is too dangerous for America, it is too dangerous for Kenya,” they said. https://t.co/cq0ChK7V5r
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 13 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 6.7K times each, and 0.195% of those impressions turn into an interaction. That is about 0.445% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 92% carry an image or video and 85% link out. The account's strongest tracked post pulled 2.3K interactions, about 114x its own typical post.
- What is CNN Africa's engagement rate on X?
- CNN Africa (@CNNAfrica) has an engagement rate of 0.001%, based on the median interactions across 13 original posts from the last 30 days against 1,496,423 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, CNN Africa sits below the 10th percentile of the 211,975 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CNNAfrica have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @CNNAfrica post?
- Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.43 posts per day across the measured window.