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CMO Odisha engagement report

@CMO_Odisha - 1.8M followers on X

Measured over 141 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.004%
of 1.8M followers
Per impression
0.703%
9.0K views on a typical post
Reach
0.49%
of its followers see a post
Typical post
63
interactions (median)
Saved
0.011%
1 bookmarks on a typical post
Posting rate
5.1/day
active 87% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 63 interactions against 1.8M followers, an engagement rate of 0.004%. Posts are seen about 9.0K times each, and 0.703% of those impressions turn into an interaction. That is about 0.495% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 141 posts sampled, 88% carry an image or video. The account's strongest tracked post pulled 890 interactions, about 14x its own typical post. Recurring topics include #odisha, #odishacabinet, #samruddhaodisha.

Measured over 141 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #odisha, #odishacabinet, #samruddhaodisha.

Where this sits in the catalog

At 0.004%, CMO Odisha sits below the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video88% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 495 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 202614x their median

    Hon’ble Chief Minister Shri Mohan Charan Majhi has announced a cash award of ₹11 lakh each for the players and ₹5.5 lakh each for the support staff of the Indian Women’s Hockey Team in recognition of their historic Gold Medal victory at the Asian Games 2026. The Chief Minister congratulated the team for their outstanding performance, determination and commitment, which have brought immense pride to the nation. Odisha Government stands firmly with Indian hockey and remains committed to supporting and nurturing sporting excellence. #TeamIndia #India #IndiaAtAsianGames #AsianGames2026 #hockey #Cheer4Bharat

    74892428167K viewsView on X
  • Aug 14, 20268.9x their median

    ୮୦ତମ ସ୍ୱାଧୀନତା ଦିବସ ଅବସରରେ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀଙ୍କ ଶୁଭେଚ୍ଛା ବାର୍ତ୍ତା:- https://t.co/qIRmlQi6zV

    4333886324K viewsView on X
  • Aug 15, 20268.2x their median

    ୮୦ତମ ସ୍ୱାଧୀନତା ଦିବସ ଅବସରରେ ଓଡ଼ିଶା ସିଭିଲ୍ ସେବା ପରୀକ୍ଷା (OCS) ପାଇଁ ପୂର୍ବରୁ ଥିବା ୬ ଟି ସୁଯୋଗର ସୀମାକୁ ଉଚ୍ଛେଦ କରିବା ପାଇଁ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ଘୋଷଣା କରିଛନ୍ତି। ବର୍ତ୍ତମାନ ଆଶାୟୀମାନେ ନିଜର ସର୍ବାଧିକ ବୟସସୀମା ପର୍ଯ୍ୟନ୍ତ ଏହି ପରୀକ୍ଷାରେ ଅଂଶଗ୍ରହଣ କରିପାରିବେ। ଏହା ଆମର ସଂକଳ୍ପବଦ୍ଧ ଯୁବବର୍ଗଙ୍କୁ ପ୍ରଶାସନିକ ସେବାରେ ଯୋଗଦେଇ ରାଜ୍ୟର ପ୍ରଗତିରେ ନିଜର ଯୋଗଦାନ ଦେବା ପାଇଁ ଏକ ବ୍ୟାପକ ସୁଯୋଗ ସୃଷ୍ଟି କରିବ।

    3737462666K viewsView on X
  • Sep 9, 20266.1x their median

    Building bridges for greater investment and industrial collaboration between Odisha and the UAE. In Abu Dhabi, Hon’ble Chief Minister Shri Mohan Charan Majhi led a high-level roundtable with business verticals and group companies of International Holding Company (IHC). The discussions focused on investment prospects, industrial cooperation and opportunities for strengthening Odisha’s position as a leading destination for global investment. #InvestInOdisha #InvestInFuture #SamrudhOdisha

    3192535637K viewsView on X
  • Oct 3, 20266.0x their median

    Hon’ble Chief Minister Shri Mohan Charan Majhi has announced a cash award of ₹11 lakh each for the players and ₹5.5 lakh each for the support staff of the Indian Men’s Hockey Team in recognition of their Gold Medal triumph at the Asian Games 2026. The Chief Minister congratulated every member of the team and honoured their contribution to this memorable achievement. Odisha, with its deep-rooted connection with Indian hockey, stands proudly with our champions and remains committed to supporting sporting excellence. #TeamIndia #India #IndiaAtAsianGames #AsianGames2026 #hockey #Cheer4Bharat

    30739341167K viewsView on X
  • Sep 14, 20265.8x their median

    କୃଷିଭିତ୍ତିକ ଗଣପର୍ବ ନୂଆଁଖାଇ ଅବସରରେ ରାଜ୍ୟବାସୀଙ୍କ ପ୍ରତି ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀଙ୍କ ଶୁଭେଚ୍ଛା ବାର୍ତ୍ତା । https://t.co/IiPFWfeIyX

    3073124447K viewsView on X
  • Aug 15, 20265.7x their median

    ସମ୍ବଲପୁରଠାରେ ଘଟିଥିବା ମର୍ମନ୍ତୁଦ ସଡ଼କ ଦୁର୍ଘଟଣା ବିଷୟରେ ଜାଣି ମୁଁ ଗଭୀର ଭାବେ ବ୍ୟଥିତ। ଏହି ଅଭାବନୀୟ ଘଟଣାରେ ଆହତ ଯାତ୍ରୀମାନଙ୍କ ଆଶୁ ଆରୋଗ୍ୟ କାମନା କରିବା ସହ ସେମାନଙ୍କୁ ତୁରନ୍ତ ସମୁଚିତ ଚିକିତ୍ସା ସେବା ଯୋଗାଇଦେବା ପାଇଁ ଜିଲ୍ଲା ପ୍ରଶାସନକୁ ନିର୍ଦ୍ଦେଶ ଦେଇଛି। ​ଏହି ଦୁଃଖଦ ଦୁର୍ଘଟଣାରେ OT&AS ଅଧିକାରୀ ପ୍ରୀତି ସୁମନ ପ୍ରଧାନଙ୍କ ଅକାଳ ବିୟୋଗ ରାଜ୍ୟ ପ୍ରଶାସନ ପାଇଁ ଏକ ଅପୂରଣୀୟ କ୍ଷତି। ​ମହାପ୍ରଭୁ ଶ୍ରୀ ଜଗନ୍ନାଥ ସମସ୍ତ ଦିବଙ୍ଗତ ଆତ୍ମାଙ୍କୁ ସଦଗତି ପ୍ରଦାନ କରନ୍ତୁ ଏବଂ ସେମାନଙ୍କ ଶୋକସନ୍ତପ୍ତ ପରିବାରବର୍ଗଙ୍କୁ ଏହି ଦାରୁଣ ଦୁଃଖ ସହିବାକୁ ସାହସ ଓ ଧୈର୍ଯ୍ୟ ପ୍ରଦାନ କରନ୍ତୁ। ​ଓଁ ଶାନ୍ତି। 🙏🏻

    3111433422K viewsView on X
  • Oct 19, 20264.5x their median

    ପବିତ୍ର ଦୁର୍ଗାପୂଜା ଉପଲକ୍ଷେ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ଶ୍ରୀ @MohanMOdisha ରାଜ୍ୟବାସୀଙ୍କୁ ଶୁଭେଚ୍ଛା ଓ ଅଭିନନ୍ଦନ ଜଣାଇଛନ୍ତି। https://t.co/CkhZcFq8hK

    21322381134K viewsView on X
  • Aug 19, 20264.1x their median

    Smt. Aparajita Sarangi, Hon’ble MP, Bhubaneswar, called on Hon’ble Chief Minister Shri Mohan Charan Majhi at Lok Seva Bhawan today. They discussed key development initiatives and issues concerning the Bhubaneswar Parliamentary Constituency. https://t.co/jkascJwlvb

    2191130160K viewsView on X
  • Oct 2, 20264.0x their median

    ଓଡ଼ିଶାକୁ ସମ୍ପୂର୍ଣ୍ଣ ଶିଶୁ ଶ୍ରମିକ ମୁକ୍ତ କରିବା ଉଦ୍ଦେଶ୍ୟରେ ପବିତ୍ର ଗାନ୍ଧୀ ଜୟନ୍ତୀ ଅବସରରେ ଆରମ୍ଭ ହେଉଛି ୪୪ ଦିନ ବ୍ୟାପୀ ‘ଶିଶୁ ଶ୍ରମ ମୁକ୍ତ ଗ୍ରାମ ପଞ୍ଚାୟତ’ ସଚେତନତା ଅଭିଯାନ। ଏହି ମହତ୍ତ୍ୱପୂର୍ଣ୍ଣ ଅଭିଯାନରେ ସାମିଲ ହୋଇ ଏକ ଶିଶୁ ଶ୍ରମ ମୁକ୍ତ ତଥା ସମୃଦ୍ଧ ଓଡ଼ିଶା ଗଠନରେ ସହଭାଗୀ ହେବାପାଇଁ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ଶ୍ରୀ ମୋହନ ଚରଣ ମାଝୀ ସମସ୍ତଙ୍କୁ ଆହ୍ୱାନ ଜଣାଇଛନ୍ତି।

    1842930716K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#odisha#odishacabinet#samruddhaodisha#abadha#asianparagames2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 63 interactions against 1.8M followers, an engagement rate of 0.004%. Posts are seen about 9.0K times each, and 0.703% of those impressions turn into an interaction. That is about 0.495% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 141 posts sampled, 88% carry an image or video. The account's strongest tracked post pulled 890 interactions, about 14x its own typical post. Recurring topics include #odisha, #odishacabinet, #samruddhaodisha.

What is CMO Odisha's engagement rate on X?
CMO Odisha (@CMO_Odisha) has an engagement rate of 0.004%, based on the median interactions across 141 original posts from the last 30 days against 1,809,991 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, CMO Odisha sits below the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CMO_Odisha have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @CMO_Odisha post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 5.1 posts per day across the measured window.

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