Brawl Stars Esports engagement report
@Brawl_esports - 401K followers on X
Measured over 79 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
A typical post picks up 111 interactions against 401K followers, an engagement rate of 0.028%. Measured over 79 original posts, its engagement rate beats 49% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.836% of those impressions turn into an interaction. That is about 3.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 79 posts sampled, 99% carry an image or video and 5% link out. The account's strongest tracked post pulled 4.6K interactions, about 41x its own typical post. Recurring topics include #bsc26, #brawlchallengers, #bswf26.
Measured over 79 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #bsc26, #brawlchallengers, #bswf26.
Compared with accounts its own size
Brawl Stars Esports's engagement rate beats 49% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.028%, Brawl Stars Esports sits above the 25th percentile of the 212,349 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 5% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 170 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202641x their median
Are we in trouble? 💀 #BSC26 #BrawlChallengers https://t.co/Xt8mOAqHUA
- Sep 9, 20267.7x their median
East Asia’s #1 seed belongs to @zetadivision ⚡️ Here’s how they performed throughout the 2026 regular season on their road to the Brawl Stars World Finals 👀 #BSC26 #BSWF26 https://t.co/qAMRFNJHSD
- Sep 11, 20267.6x their median
One of the favourites heading into the 2026 Brawl Stars World Finals 👑 @FUTesportsgg dominated the 2026 regular season on their way to EMEA’s #1 seed 💪 #BSC26 #BSWF26 https://t.co/Mojqmd3Swa
- Sep 8, 20267.2x their median
Meet the teams competing at the 2026 Last Chance Qualifier 🇨🇳 ▫️@HereticsBrawl ▫️@NAVIBrawlStars_ ▫️Trick of China ▫️Ace Xero ▫️@SKCalalas EA ▫️@kdsesportsgg ▫️@LOUDgg ▫️@FUTesportsgg Freezone 📅 October 17-18 🏟️ Guangzhou, China #BSC26 https://t.co/pjf0OMGnER
- Aug 24, 20266.9x their median
👀 #BSC27
- Aug 19, 20266.6x their median
The 2026 Brawl Stars World Finals lineup is almost complete 💫 The teams have earned their spots in Tokyo, now it’s your turn to secure yours while you still can 😉 🎟️ Japanese fans: https://t.co/dOrnR3rjcY 🎫 International fans: https://t.co/80CCUMBzwA #BSC26 #BSWF26 https://t.co/UAgAezc0lA
- Sep 6, 20266.2x their median
KINGS OF ISTANBUL, KINGS OF CHALLENGERS 👑 @FUTesportsgg Freezone are your Brawl Challengers champions and book their spot at the LCQ in China 🇨🇳 #BSC26 #BrawlChallengers https://t.co/d6blsWMv5h
- Aug 26, 20265.8x their median
LOUD are heading to the Last Chance Qualifier 🇨🇳 South America’s top dogs have one more hurdle to clear, will they punch their ticket to the 2026 World Finals in China? 💪 #BSC26 https://t.co/Nx8av1EvWv
- Aug 24, 20265.7x their median
Got questions about Brawl Stars Esports? We’ve got answers 🎙️ From general Brawl Stars Esports questions to BSC 2027 or the Club Partner Program, drop yours below 👇 Rose, Pedro & Kim from the Brawl Esports team are joining us for an Ask me Anything on August 26 📅 #BSC26
- Sep 10, 20265.5x their median
Back to defend their crown 👑 @CrazyRaccoon406 secured East Asia’s #2 seed and return to the 2026 World Finals as the reigning Champions 🇯🇵 Here’s how their regular season shaped up along the way 👇 #BSC26 #BSWF26 https://t.co/1zBXP4hcb2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 111 interactions against 401K followers, an engagement rate of 0.028%. Measured over 79 original posts, its engagement rate beats 49% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.836% of those impressions turn into an interaction. That is about 3.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 79 posts sampled, 99% carry an image or video and 5% link out. The account's strongest tracked post pulled 4.6K interactions, about 41x its own typical post. Recurring topics include #bsc26, #brawlchallengers, #bswf26.
- What is Brawl Stars Esports's engagement rate on X?
- Brawl Stars Esports (@Brawl_esports) has an engagement rate of 0.028%, based on the median interactions across 79 original posts from the last 30 days against 401,158 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.028%, Brawl Stars Esports sits above the 25th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Brawl_esports have real engagement?
- Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Brawl_esports post?
- Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 2.87 posts per day across the measured window.