BrandAI engagement report
@Brand - 618K followers on X
Measured over 31 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 16 interactions against 618K followers, an engagement rate of 0.003%. Measured over 31 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.08% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 10x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on October 7, 2026.
Compared with accounts its own size
BrandAI's engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, BrandAI sits below the 10th percentile of the 212,078 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 642 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 13, 202610x their median
During a HYROX race in China, Australian athlete Joanna Wietrzyk suffered from uncontrolled diarrhea, contaminating the flooring and equipment. The organizers allowed the competition to proceed without halting the match, leaving other athletes to navigate the slippery surface and gear until the area was eventually disinfected. In such situations, should the athlete voluntarily withdraw? Continuing to compete not only damages their personal brand but also compromises the fairness and integrity of the event.
- Sep 10, 202610x their median
On the left is Apple iPhone Duo, on the right is Xiaomi 18 Fold. Both are foldables, and judging purely by appearance, the difference is indeed minimal now. Previously, Xiaomi's cars also sparked heated discussions due to their resemblance to Porsche. In the end, the choice still comes down to ecosystem and actual performance, returning to the age-old debate of Android vs. iOS.
- Aug 16, 20264.0x their median
BREAKING: Ukrainian forces have reportedly targeted and destroyed Russia’s largest Wildberries logistics hub, with preliminary damage estimates exceeding $1.5 billion. This strike highlights a critical structural weakness in the Russian economy. Historically, Russia has struggled to cultivate globally competitive consumer brands, remaining heavily reliant on foreign imports and centralized distribution networks. In this landscape, platform giants like Wildberries do not just facilitate e-commerce. They constitute the core infrastructure holding Russia's fragile retail market together. From a geopolitical and macroeconomic standpoint, the strategic calculus behind this conflict becomes increasingly difficult to justify. Prior to the invasion, Moscow enjoyed a highly lucrative energy monopoly in Western Europe, funding national development through stable oil and gas exports. By prioritizing territorial expansion over economic modernization, the Kremlin has effectively decoupled from European capital, forfeited its primary export market, and exposed its under-developed domestic consumer sector to severe asymmetric vulnerabilities.
- Sep 19, 20263.6x their median
Huawei founder Ren Zhengfei, his daughter and CFO Meng Wanzhou, and their family have been missing for over a week, creating significant uncertainty about whether the Huawei brand can survive. Five years ago, Meng spoke following her release under a U.S. plea deal, which led to the withdrawal of a U.S. extradition request in British Columbia and ended the legal battle that began with her 2018 arrest in Canada. At the time, Wanzhou thanked her legal team, family, and friends for their support. She noted that while her life had been "turned upside-down" over the preceding three years, it was nonetheless an "invaluable experience."
- Oct 2, 20263.2x their median
The little bird once again revealed a beautiful secret of nature: pulling a parasite from a lion’s eye to restore its sight, giving rise to an unexpected connection. This mirrors the relationship between a brand and its audience, a leap from basic intuition to mutual trust and surprising transformation. By nature, the lion should prey on the bird. Yet, by solving a critical pain point, they build deep trust across boundaries. Great brand strategy breaks market stereotypes to deliver "The Unexpected Solution." When a brand solves a delicate, painful problem in a user's most vulnerable moment, it converts cold transaction into profound loyalty and belief.
- Sep 20, 20262.6x their median
BREAKING: Ukraine has struck an oil refinery in Moscow, Russia. The Mayor of Moscow described the attack as "unprecedented." As a national brand, Russia is completely bankrupt; as a city brand, Moscow has become synonymous with evil; and Putin—once a powerful political brand—has utterly failed.
- Sep 17, 20262.6x their median
JUST IN: Multiple world leaders have reportedly fallen ill after attending the BRICS summit in India. South African President Cyril Ramaphosa was confirmed ill by his office upon returning from the summit and has been relieved of public duties to rest. Former PepsiCo CEO Indra Nooyi once remarked: "India is a chaotic country. The beauty of India lies in its chaos. Absolute chaos."However, chaos is not beauty—it is filth and pollution. India's squalor severely tarnishes the image of the world's most populous nation.
- Aug 13, 20262.6x their median
BREAKING: Donald Trump caught catching z's at a public meeting... again! Is this a devastating blow to his high-powered brand and business empire? Honestly, give the man a break—he’s the President, not "Sleepy Joe" clocking eight hours of beauty sleep on a beach chair. The guy runs on pure caffeine, sheer willpower, and fast food. Cut him some slack for a quick power nap!
- Aug 28, 20262.3x their median
Officials in Nepal confirmed today that Wednesday’s flash flood death toll has risen to 538, though local residents estimate the total exceeds 2,000. Experts from China and Nepal attributed the disaster to a high-altitude glacier collapse, which discharged approximately 50,000 m³ of ice and debris into a barrier lake. This tragedy severely undermines Nepal's reputation as a safe travel destination, dealing a major blow to its national tourism brand.
- Sep 7, 20262.2x their median
If highly intelligent robots escape onto public streets, police face technical, legal, and governance challenges, while the manufacturer faces severe distrust. Imagine an agile humanoid racing through traffic and outrunning police cars. Tesla’s Optimus is unlikely to flee the law, but BrandAI warns that stopping a rogue robot presents three distinct dangers: Ineffective Non-Lethal Tools: Tasers, pepper spray, and tear gas may be ineffective against hardened machines in motion. Collateral Risks of Live Ammunition: Firing in crowded streets could injure bystanders, damage nearby property, or pierce lithium batteries, potentially triggering fires, explosions, and clouds of toxic fumes. Obsolete Physical Barriers: Highly agile, multi-terrain robots could bypass roadblocks, leap over barricades, and render spike strips ineffective.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 16 interactions against 618K followers, an engagement rate of 0.003%. Measured over 31 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.08% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 10x its own typical post.
- What is BrandAI's engagement rate on X?
- BrandAI (@Brand) has an engagement rate of 0.003%, based on the median interactions across 31 original posts from the last 30 days against 618,425 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, BrandAI sits below the 10th percentile of the 212,078 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Brand have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Brand post?
- Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 1.03 posts per day across the measured window.