Boring_Business engagement report
@BoringBiz_ - 212K followers on X
Measured over 52 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 426 interactions against 212K followers, an engagement rate of 0.202%. Measured over 52 original posts, its engagement rate beats 71% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 1.54% of those impressions turn into an interaction. That is about 13.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 62% carry an image or video. The account's strongest tracked post pulled 27K interactions, about 62x its own typical post.
Measured over 52 original posts from a 30-day window, last computed on October 6, 2026.
Compared with accounts its own size
Boring_Business's engagement rate beats 71% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.202%, Boring_Business sits above the 50th percentile of the 213,004 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 62% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 310 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 202662x their median
Realistic day in the life for majority of young folks today - Wake up - Stare at 6.7 inch screen - Work on a 16 inch screen - Relax with a 55 inch screen - Stare at 6.7 inch screen - Sleep https://t.co/DqMOzFXOkO
- Sep 13, 202633x their median
People don’t like hearing this but there is a high correlation between walking speed and success in your career
- Oct 5, 202620x their median
Realizing that your job is forwarding instructions from your boss to Claude and taking Claude’s responses to send them back to your boss https://t.co/dsNxobnjW0
- Sep 7, 202620x their median
“Welcome back to the office. Now that Labor Day weekend is over, let’s make sure to prioritize hitting all our KPIs for the third quarter” https://t.co/sfQEcbcl0P
- Sep 9, 202620x their median
Many such cases https://t.co/0pXje0Tdc0
- Oct 4, 20266.3x their median
Imagine if you could buy a risk-free U.S. Treasury bond for 20 cents on the dollar. Oh wait… https://t.co/Z2FjKHczOR
- Oct 2, 20263.7x their median
Finance students who spent 4 years learning discounted cash flow models in college after they graduate and realize that no one actually uses them in the real world https://t.co/KYdaodw1rY
- Oct 2, 20263.7x their median
The common trope of NYC finance bro barely even exists anymore Banking and private equity analyst classes are very much filled with nerdy kids who spent their college years staring at excel sheets, attending early career networking events, and studied technicals during their free time Not saying if it’s a good or bad thing. Just an interesting observation.
- Oct 2, 20263.3x their median
Working in finance for long enough will make you realize just how many people are successful in their careers, purely because they know how to build and keep relationships, rather than because they have any merit to offer Almost every major firm you can think of has a few senior leadership folks and investment committee members who are simply there because they know the right people and can bring in the right deals. Some of them have horrible investment acumen, tend to be narrow-sighted, and often suffer from analysis paralysis. No one actually respects their judgement when it comes to making the right decision on an investment. But at the same time, the firm can't let them go because they act as the sourcing engine for the business. They are extroverted, know the right bankers and management teams, and can bring in bespoke deals that others could not have sourced Makes you realize that there are truly two ways to be extremely good at your job in finance 1. Actually be good at your job, invest well, be an expert at an industry, and add value based on merit. 2. Be the person that everyone calls when they need a capital solution
- Oct 3, 20263.1x their median
Bill Ackman on the investment process at Pershing Square "We typically have two members of the team do a deep dive on the company. They will start with the SEC filings, 10Ks, 10Qs, and conference call transcripts. Then, we will assemble the key issues we are trying to understand. We spend a fair amount of time on expert networks. We will talk to former employees, other industry experts, and competitors to get to the underlying issues. Then we build a model of the business. We get an assessment of how this pencils and what kind of return does it generate at the price we can buy it for today. Then that team will put together a deck and present it to the group. That two-person team is usually not Ryan [Pershing Chief Investment Officer] or myself. We do our independent assessment to be dangerous enough to ask the right questions. Then we have the balance of the team, another five people, who have not done work on the name. That group comes together to discuss an investment. Out of that meeting, we can make a decision to invest in the company. Or maybe we can say there are still some open issues. Then they will go back and do the work, and come back to the team"
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 426 interactions against 212K followers, an engagement rate of 0.202%. Measured over 52 original posts, its engagement rate beats 71% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 1.54% of those impressions turn into an interaction. That is about 13.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 52 posts sampled, 62% carry an image or video. The account's strongest tracked post pulled 27K interactions, about 62x its own typical post.
- What is Boring_Business's engagement rate on X?
- Boring_Business (@BoringBiz_) has an engagement rate of 0.202%, based on the median interactions across 52 original posts from the last 30 days against 211,901 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.202%, Boring_Business sits above the 50th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BoringBiz_ have real engagement?
- Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BoringBiz_ post?
- Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 2.83 posts per day across the measured window.