Alcaldía de Bogotá engagement report
@Bogota - 1.6M followers on X
Measured over 480 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 3 interactions against 1.6M followers, an engagement rate of 0%. Measured over 480 original posts, its engagement rate beats 3% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.152% of those impressions turn into an interaction. That is about 0.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 480 posts sampled, 26% carry an image or video and 76% link out. The account's strongest tracked post pulled 3.6K interactions, about 1192x its own typical post. Recurring topics include #acuerdoporunaciudadinteligente, #aquísípasa, #aestahora.
Measured over 480 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #acuerdoporunaciudadinteligente, #aquísípasa, #aestahora.
Compared with accounts its own size
Alcaldía de Bogotá's engagement rate beats 3% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Alcaldía de Bogotá sits below the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 26% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 76% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 26% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 76% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 215 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 20261192x their median
#OPINE 🚨 Cochinos insensibles 🤬 Habitantes denuncian a los ocupantes de la camioneta de placas WLQ932, captados arrojando escombros y desechos este jueves 10WEP en la cra 15 con cll 160, en el norte de Bogotá, mientras se burlaban de los vecinos que les recriminaban su actuar. https://t.co/CgQC1lV9VS
- Aug 17, 20261012x their median
La solidaridad de la gente en Bogotá ha sido maravillosa. Somos una nevera... pero una nevera generosa, llena y siempre lista a ayudar. A esta hora, superamos las 1.800 toneladas de ayuda humanitaria enviadas desde nuestra ciudad a las zonas más afectadas por el terremoto. A partir de mañana, entramos en una nueva etapa, enfocada principalmente en apoyar la reconstrucción. El punto de acopio del El Campín recibirá donaciones sólo hasta hoy, y el Palacio de los Deportes hasta mañana. A quienes puedan seguir ayudando, les pedimos hacerlo a través de la Cruz Roja. El esfuerzo no acaba acá: la reconstrucción apenas comienza y Bogotá va a apoyarla decididamente y dispondrá de todas las capacidades de las que legalmente pueda disponer en frentes como la vivienda, el patrimonio cultural y las redes de servicios públicos. En los próximos días estaremos informando también sobre otras formas en las que @Bogota va a apoyar la reconstrucción de los municipios más afectados. Gracias, muchas gracias, a quienes han ayudado, bien sea a través de donaciones o como voluntarios. La solidaridad y la unión en nuestra ciudad han sido conmovedoras. Grande Bogotá!!!
- Oct 4, 2026947x their median
Bogotá vibró al ritmo de BTS. 💜 Una noche inolvidable que quedará en la memoria de la ciudad. Gracias a quienes hicieron parte de este momento que demuestra, una vez más, que aquí sí pasan grandes cosas. #BogotáMiCiudadMiCasa https://t.co/9Rmxr53sxM
- Sep 7, 2026806x their median
🔴 Hay pánico en Modelia luego de conocerse un violento ataque contra un adulto mayor mientras trabajaba como guardia de seguridad. El hombre recibió un golpe con una roca en la cabeza por la espalda. El agresor pretendía robarle sus pertenencias. Conozca más información aquí: https://t.co/M3l1WlQVaF
- Aug 18, 2026697x their median
Actualización | Más de 2.300 toneladas de ayudas hemos enviado en 175 camiones a los lugares afectados por el terremoto. En el Palacio de los Deportes tenemos todavía 400 toneladas listas para salir. La @UNGRD nos ha anunciado que nos apoyará con aviones, algo fundamental para llevar más ayuda al Chocó. El Palacio de los Deportes seguirá habilitado como centro de acopio, de 8:00 a.m. a 8:00 p.m. Bogotá ha demostrado una vez más su solidaridad. Sigamos ayudando, no podemos parar.
- Aug 19, 2026535x their median
¿Aprender inglés gratis en Bogotá? Con Yes Bogotá puede acceder a 160 horas de formación gratuita en el Centro Colombo Americano. Hay 10.000 cupos disponibles y la convocatoria estará abierta hasta el 24 de agosto. En la página de la @DesarrolloBta está toda la información sobre los requisitos y el proceso para postularse. ¡No se quede por fuera!
- Sep 5, 2026508x their median
Inicia el mes del Amor y la Amistad y parece que el Metro también se contagió. 💛❤️ Por primera vez, dos trenes recorrieron juntos el viaducto de la Línea 1 en una prueba que nos acerca cada vez más a ese sueño que estamos construyendo. #AquíSíPasa https://t.co/EEkl0hhB10
- Aug 19, 2026492x their median
Bogotá está estrenando la troncal de TransMilenio en la Av. Ciudad de Cali Las estaciones Tibanica-Primavera, Los Laureles e Islandia, en Bosa, que entraron esta semana en operación, cuentan con nuevo espacio público, cicloparqueaderos y toda la seguridad necesaria. En hora pico, benefician a cerca de 3.000 personas. Arrancamos la operación en esta nueva troncal con 50 buses duales articulados completamente eléctricos, que circulan por carril exclusivo y también por vías mixtas. El sur de Bogotá sigue avanzando, y no vamos a parar hasta consolidarnos como la capital de la movilidad sostenible.
- Oct 11, 2026423x their median
🤘¡Así se vive el primer día de Rock al Parque en sus 30 años! Pogos, guitarras a todo volumen y generaciones unidas por una misma pasión. ¡El rock sigue más vivo que nunca! https://t.co/Lh0NluYW5b
- Aug 25, 2026399x their median
“Es una gran noticia para Bogotá tener un Gobierno comprometido, con el que podamos dialogar y trabajar para llegar a grandes acuerdos por la ciudad. Junto a Clara Lucía Sandoval, articularemos esfuerzos para destrabar y hacer seguimiento a una amplia agenda de infraestructura, vivienda y temas sociales y ambientales para la capital”: alcalde @CarlosFGalan, durante las declaraciones ofrecidas junto al presidente Abelardo De La Espriella.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 1.6M followers, an engagement rate of 0%. Measured over 480 original posts, its engagement rate beats 3% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.152% of those impressions turn into an interaction. That is about 0.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 480 posts sampled, 26% carry an image or video and 76% link out. The account's strongest tracked post pulled 3.6K interactions, about 1192x its own typical post. Recurring topics include #acuerdoporunaciudadinteligente, #aquísípasa, #aestahora.
- What is Alcaldía de Bogotá's engagement rate on X?
- Alcaldía de Bogotá (@Bogota) has an engagement rate of 0%, based on the median interactions across 480 original posts from the last 30 days against 1,638,629 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Alcaldía de Bogotá sits below the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Bogota have real engagement?
- Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Bogota post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 18.9 posts per day across the measured window.