Bob Pisani engagement report
@BobPisani - 191K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 19, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 61 interactions against 191K followers, an engagement rate of 0.034%. Posts are seen about 6.0K times each, and 1.01% of those impressions turn into an interaction. That is about 3.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.4K interactions, about 6.7x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 19, 2026.
Where this sits in the catalog
At 0.034%, Bob Pisani sits above the 25th percentile of the 213,186 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 792 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 31, 20256.7x their median
Art Cashin, legendary head of floor trading for @UBS, passed away a year ago. For decades, Cashin led the singing of “Wait til the Sun Shines Nellie” on the NYSE floor on New Year’s Eve. He also composed an annual poem to look back at the year’s events. Art’s sons, Art Jr. and Peter Cashin, will lead the singing this year at 1:30 PM from the @NYSE floor, and they have also continued the tradition of writing the annual poem. We miss you Art! 
- Jun 15, 202613x their median
An historic bank is reopening in Philadelphia. After decades of being closed, the restoration of the First Bank of the United States in Philadelphia is complete. The bank and the building itself are integral to the history of the U.S. economy. Alexander Hamilton, then Secretary of the Treausry, designed the plan for the bank. The bank helped stabilized the country’s finances, created a more reliable national currency, and laid the future groundwork for a national credit and banking system. The historic building will be celebrated with a sold-out reopening gala on June 16 and will officially reopen to the public on July 1, welcoming visitors back into one of the nation’s most important financial landmarks. I am honored to be a part of that gala. Congratulations to the National Park Service and the Independence Historical Trust, the philanthropic nonprofit partner that raises private support for Independence National Historical Park, for helping bring this remarkable project to life. Learn more here: https://t.co/EFoKNjVuDq Facebook: @IndeHistoricalTrust @IHTrust LinkedIn: https://t.co/WjmkNLOz5k
- Aug 31, 202613x their median
So great to be back on @CNBC with my old friend David Faber to discuss the 50th anniversary of the Vanguard 500 Index Fund, which launched the indexing revolution. https://t.co/HfWxYCnfbi
- Sep 20, 202212x their median
Very excited my new book, "Shut Up and Keep Talking: Lessons on Life and Investing From the Floor of the New York Stock Exchange”,is out Oct. 18,a summary of what I learned from 25 years on @NYSE floor. Available for pre-order on Amazon.More to come! https://t.co/hE0jGZ1c14 @CNBC
- Feb 25, 20268.0x their median
I celebrated my birthday with the legendary Harry Poulakakos, founder of @harrysNYC at his fabulous West Palm Beach steakhouse. One of the world's great restauranteurs, Harry has that rare ability to make everyone feel like they are his friend. Thank you Harry! https://t.co/HbF1BXfglR
- Apr 2, 20264.8x their median
It's time to fight back against financial nihilism. Financial nihilism, the belief that investing is a joke, it's all a casino, is spreading. It's nonsense, and we need to argue vehemently against it. We can support financial innovation without supporting financial nihilism. We can support get rich slow versus get rich quick. https://t.co/G9fcTlYhJW @exchangeETF
- Aug 28, 20264.1x their median
It’s the 50th anniversary of an investment idea that changed the world. Fifty years ago, on August 31, 1976, @Vanguard_Group Chairman and CEO John C. Bogle launched a new mutual fund, the First Index Investment Trust, now known as the Vanguard 500 Index Fund. The purpose of the fund was to track the S&P 500. It was based on a simple premise: instead of trying to beat the market, investors should own the market. That simple idea would forever change the investing world. The fund opened with little fanfare, and almost no support from Wall Street. Bogle had hoped to raise $50-$150 million to launch the fund. He raised only a little more than $11 million, “an abject failure,” as he later called it. It had little support for a simple reason: Wall Street hated the idea. Financial advisors had been selling their services for decades on one central idea: let us help you beat the market. But by 1976, there was growing evidence that the vast majority of Wall Street advisors could not beat the markets. Nobel laureate Paul Samuelson had already suggested that investors would benefit from the creation of a low-cost fund that would track the market. Princeton Professor Burton Malkiel also called for the creation of an index fund in his 1973 book, A Random Walk Down Wall Street. The key was to find a way to provide diversification at low cost. A simple idea: own the market at a low cost In a 1997 introduction for an article on the indexing revolution, Bogle outlined, in a few paragraphs, the basic idea of index investing. The first concept was staying with the market and accepting market returns: “investors as a group cannot outperform the market, because they are the market,” he said. The second concept was to keep costs low. Bogle and others recognized that even the tiny fraction of active managers that beat the indexes underperformed because the fees they were charging destroyed any alpha (outperformance) that they had generated. Those fees included operating expenses, advisory fees, and portfolio transaction costs. Bogle’s fund, however, paid no advisory fees and limited portfolio turnover. An initial sales load for the fund was quickly dropped. All of this kept costs down. Back in 1976, it was not unusual for the all-in costs of a mutual fund, including management fees, expense ratio, and sales loads, to be in the 1.5%-2.0% range (150 to 200 basis points). While the fees have changed over the decades, the trend has been down, and down dramatically. Today, you can own the Vanguard 500 Index Fund ETF (VOO) for three basis points (0.03%), as well as most other S&P 500 ETF index funds, including the iShares Core S&P 500 ETF (IVV). Indexing: a victim of its own success Since then, index investing has increasingly come under attack by active managers, who, 50 years later, still resent the loss of fee income that passive investments have taken from them. The most recent attacks include assertions that market-cap weighted indexes have become too concentrated, that it makes the biggest stocks even bigger, that index investors inhibit price discovery, or that index funds make the markets more volatile. Some of these complaints, such as concentration risk, are legitimate issues, while others smell of desperation, the concerns of an industry that fears it cannot compete against three basis point ETFs and cannot justify significantly higher fees. What’s the role for active management? Active management is by no means dead. Indeed, the first half of 2026 saw a record $1 trillion in inflows into ETFs, of which $350 billion was into actively managed funds, also a record, according to Fidelity. Much of these active inflows are due to investors seek to buy protection against a downturn in the markets, or generate income by selling calls against indexes like the S&P 500. These are significant new products for active management, and while we can debate about the cost of providing these products, they have struck a nerve with a part of the investing public. But there are plenty of active managers today that engage in fundamental stock picking, or pick stocks by sector, themes or factors (size, value vs. growth, momentum, quality, etc.). The issue for active managers, particularly stock pickers, is to pick areas of the market where they might outperform, and do it a reasonable price. Jack Bogle himself was never against active management. Indeed, he was instrumental in the creation of several actively managed funds at Vanguard. He was against high-priced active management. Active management in stock picking, particularly large-cap stock picking, has become very difficult because the market is extremely efficient and is mostly dominated by professional investors that have little informational advantage. Rather than attacking index investing, active managers should mine areas of the investment world that are inefficient. There are plenty of inefficient nooks and crannies in the investment world: in equities, there are micro-cap and small-cap stocks, as well as emerging market and frontier markets. There are millions of bonds that trade in the U.S. alone, particularly in the muni market. Indeed, there is good evidence that many actively managed bond funds outperform passively managed bond funds. The central message of the index revolution None of this debate should detract from the central message: that index investing has allowed investors to stay invested in the market at far lower expense than paying high-priced active management. Vanguard estimates that investors have saved approximately $570 billion since 2000 in the form of lower expense ratios for index fund investors. More important is the wealth creation of staying consistently invested. Vanguard estimates that $10,000 invested in what is now known as the Vanguard 500 Index Fund in 1976 would now be worth $2 million. Bogle never tired of spreading the indexing gospel In the summer of 1997, just as I was assuming the job of On-Air Stocks Editor for CNBC (I had been Real Estate Correspondent from 1990-1996), I called Bogle and asked if I could chat with him regularly. It did not start off well. “I’m not very happy with your television station, Mr. Pisani,” was the first words out of his mouth. I thought it was quaint, calling CNBC a “television station” (it is a cable television network). We were in the habit of having “superstar” investors like Bill Miller from Legg Mason, Bill Gross from Pimco, or Jim Rogers on the air on a regular basis. Bogle launched into a lecture, insisting these “superstars” were very rare, that most pundits never outperformed their benchmarks, and that CNBC was spending far too much time promoting a small group of pundits and not enough time on long-term buy-and-hold investing principles, particularly the power of owning index funds, which of course included the Vanguard 500 Index Fund. Still, at the end of the conversation he gave me his direct line, told me I could call him with questions, and also gave me the phone number of Gus Sauter, who was running Vanguard’s equity index funds and would prove to be a key player in the index revolution. That began a relationship with Bogle (and Sauter) that continued until Bogle’s passing in 2019. Jack Bogle was fond of saying, “Don’t look for the needle in the haystack! Just buy the haystack!” Fifty years later, that vision of staying invested and owning the market at the lowest cost remains as valid as ever. https://t.co/sdWb5S9KXN
- Mar 23, 20263.7x their median
Private equity and private credit are looking to sell a lot of assets to retail investors. Those retail investors should check to make sure they know where their wallets are before they invest. https://t.co/FkdmyNQgHg
- Sep 11, 20263.6x their median
9-11 twenty-five years later. Great to be back on CNBC with my old friend Morgan Brennan on the Morning Call show to talk about the 25th anniversary of 9-11. There’s a whole generation that wasn’t even born then that know little or nothing about it. There’s an obligation by those of us who were there to teach that generation about that event, but even more important there are broader lessons about the power of resilience in the face of disaster, lessons everyone can take to heart. https://t.co/5kJwdXaEUS
- Mar 27, 20262.7x their median
Tokenization (a security as a digital token on blockchain) of equities is now getting very real. NYSE and Nasdaq are making aggressive moves to get into the space. This is exciting, exactly what financial innovation is supposed to look like. It can potentially unlock liquidity by freeing up illiquid assets in real estate, art, private equity, etc. It could improve efficiency and increase transparency (in theory, there is a single record of asset ownership). It could also help dramatically accelerate automation of routine tasks like dividend distributions and proxy voting. But there are lots of issues that still need to be worked out, including who is the legally binding owner of a security, what rights these tokenized securities convey, development of global standards, and secondary market liquidity. If these and other issues can be worked out, there is obvious value here: the ability to move to a platform that controls the full workflow of issuance, clearance, settlement and custody, all of which are now handled separately. Reducing financial friction is one of the hallmarks of financial innovation. If this can be accomplished safely and securely, it will be a big leap forward for global markets. https://t.co/hhFfWsTsUe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 61 interactions against 191K followers, an engagement rate of 0.034%. Posts are seen about 6.0K times each, and 1.01% of those impressions turn into an interaction. That is about 3.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.4K interactions, about 6.7x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Bob Pisani's engagement rate on X?
- Bob Pisani (@BobPisani) has an engagement rate of 0.034%, based on the median interactions across 3 original posts from the last 30 days against 191,085 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.034%, Bob Pisani sits above the 25th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BobPisani have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BobPisani post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.