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サーティワン アイスクリーム engagement report

@BR31_Icecream - 1.5M followers on X

Measured over 23 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Top quarter for its size
Per follower
0.139%
of 1.5M followers
Per impression
1.52%
133K views on a typical post
Reach
9.13%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.047%
62 bookmarks on a typical post
Posting rate
0.97/day
active 63% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 2.0K interactions against 1.5M followers, an engagement rate of 0.139%. Measured over 23 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 133K times each, and 1.52% of those impressions turn into an interaction. That is about 9.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 96% carry an image or video, 17% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 102x its own typical post. Recurring topics include #スウィートラブポーションサーティワンシェイク, #サーティワン新作, #原神サーティワンコラボ.

Measured over 23 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #スウィートラブポーションサーティワンシェイク, #サーティワン新作, #原神サーティワンコラボ.

Compared with accounts its own size

サーティワン アイスクリーム's engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.139%, サーティワン アイスクリーム sits above the 25th percentile of the 211,975 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 211,975 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,461 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link52% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 52% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 149 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 31, 2026102x their median

    ⚡🪨 https://t.co/wm5b5CLPgU

    149K41K59716K9.5M viewsView on X
  • Jun 24, 202629x their median

    / 7/1(水)スタート✨ \ どうぶつの森×サーティワン! のんびりとした夏ライフを味わえる商品が登場します🍨 詳しくはこちら👉 https://t.co/1k2LGqYwiQ https://t.co/sKjAwcE93J

    81K23K1986.1K5.8M viewsView on X
  • Sep 8, 202643x their median

    ⋱✨#原神×サーティワン✨⋰ 本日よりコラボ開始🍨 疲れた誰かにそっと差し出したり 親友と分け合ったり 誰かに贈ったり それぞれの想いが詰まったアイスクリームタイムを、映像でお届け🎬 #原神サーティワンコラボ #スイートアイスクリームタイム https://t.co/Eud8adx3lT

    63K21K962.7K3.7M viewsView on X
  • Jul 23, 202627x their median

    今年もやってくる! https://t.co/3vvkQwkOgG

    51K9.7K2262.0K3.3M viewsView on X
  • Sep 5, 202625x their median

    ⋱✨#原神×サーティワン✨⋰ 販売開始まであと3日🍨 モバイルオーダーにて事前予約受付中! KU(@KeeUUU_)様から お祝いイラストをいただきました。 コラボ詳細👉https://t.co/hmN6tOXe5n #原神サーティワンコラボ #スイートアイスクリームタイム https://t.co/owPVvWqiV7

    42K8.3K176251.2M viewsView on X
  • Jul 27, 202625x their median

    8/1(土)~ 31ポケ夏!キャンペーン 各地方のパートナーポケモンたちが大集合! ボルテッカーをイメージした新作フレーバーや、 モンスターボール型の商品が新登場! 詳細👉https://t.co/fK6Vbqp4NV https://t.co/8UuIL1i02G

    33K11K1182.5K2.5M viewsView on X
  • Aug 19, 202619x their median

    これは『原神』 のゲーム内で使えるアイテム…🤔? #原神サーティワンコラボ 詳細は8月20日(木)11時に発表📅 旅人のみなさん!お楽しみに🍨 #スイートアイスクリームタイム https://t.co/Yjq0yioclJ

    30K8.1K188621.6M viewsView on X
  • Jul 30, 202618x their median

    NEW OPEN…🤔!? https://t.co/rkS4TDXyxh

    33K2.9K2308167.9M viewsView on X
  • Aug 31, 202617x their median

    \9月のフレーバージャーナル公開📰/ 新作フレーバーは 「ミルキーショートケーキ」🍰 ・ポッピングミルキー🍬 ・レモンクランベリーチーズケーキ🍋 も期間限定で登場👏 気になるフレーバーを教えてね💬 https://t.co/nYbdFYEZ6w

    25K7.5K982.4K2.1M viewsView on X
  • Aug 27, 202617x their median

    9/1(火)~ milky Wonderland ミルキーとコラボした新作フレーバーや、かわいいミルキーチャームつきの「ミルキースペシャルダブルカップ」など、ミルキーづくしの商品が登場! 詳細 👉https://t.co/Xi0QoHWuCV https://t.co/rBgMfaffuE

    26K6.7K352.0K3.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#スウィートラブポーションサーティワンシェイク#サーティワン新作#原神サーティワンコラボ#minions#サーティワンで原神6周年をお祝い

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.0K interactions against 1.5M followers, an engagement rate of 0.139%. Measured over 23 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 133K times each, and 1.52% of those impressions turn into an interaction. That is about 9.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 96% carry an image or video, 17% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 102x its own typical post. Recurring topics include #スウィートラブポーションサーティワンシェイク, #サーティワン新作, #原神サーティワンコラボ.

What is サーティワン アイスクリーム's engagement rate on X?
サーティワン アイスクリーム (@BR31_Icecream) has an engagement rate of 0.139%, based on the median interactions across 23 original posts from the last 30 days against 1,455,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.139%, サーティワン アイスクリーム sits above the 25th percentile of the 211,975 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BR31_Icecream have real engagement?
Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BR31_Icecream post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 0.97 posts per day across the measured window.

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