BCCI engagement report
@BCCI - 28M followers on X
Measured over 324 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 3.2K interactions against 28M followers, an engagement rate of 0.012%. Posts are seen about 105K times each, and 3.07% of those impressions turn into an interaction. That is about 0.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 324 posts sampled, 89% carry an image or video and 75% link out. The account's strongest tracked post pulled 39K interactions, about 12x its own typical post. Recurring topics include #teamindia, #indvwi, #nzvind.
Measured over 324 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #teamindia, #indvwi, #nzvind.
Where this sits in the catalog
At 0.012%, BCCI sits above the 10th percentile of the 211,839 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.693% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 89% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 27, 202612x their median
The bat raise, the roar, the milestone 👏👏 A Virat Kohli show in Thiruvananthapuram 🍿 Updates ▶️ https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/7pW58tYKeJ
- Sep 17, 202611x their median
A MAGNIFICENT MILESTONE! 💯 Relive the moment Abhishek Sharma brought up a record-breaking hundred 🎥👏 #TeamIndia | #AFGvIND https://t.co/SMbmXrtziL
- Oct 3, 202611x their median
𝗚𝗢𝗟𝗗 𝗠𝗘𝗗𝗔𝗟𝗟𝗜𝗦𝗧𝗦 𝗔𝗚𝗔𝗜𝗡 🥇 Congratulations #TeamIndia for successfully defending the Asian Games Gold Medal 👏👏 Scorecard ▶️ https://t.co/g4wzZagyGj #AsianGames https://t.co/sg7z4dhUzH
- Aug 15, 202611x their median
On the occasion of Independence Day, #TeamIndia gathered at Galle to hoist the Tricolour 🇮🇳 ahead of the First #SLvIND Test. #IndependenceDay https://t.co/tHKIggV6AU
- Sep 27, 202611x their median
Fastest to 1⃣5⃣0⃣0⃣0⃣ ODI runs ✅ Congratulations to Virat Kohli on becoming the second player to achieve the feat after Sachin Tendulkar 👏👏 Updates ▶️ https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/CMhAIOXQhR
- Oct 6, 202611x their median
A dawn of a new era ✨ Smriti Mandhana takes charge as the Captain of the Indian Women's cricket team 🇮🇳 Go well, Captain 🫡 More details ▶️ https://t.co/tbLb4jOiCn #TeamIndia | @mandhana_smriti https://t.co/27AxmrUhKt
- Sep 27, 20268.9x their median
5⃣0⃣ up with a 6⃣ 👌 1⃣0⃣0⃣ up with a 6⃣ 💪 Virat Kohli meant business tonight 🔥 Updates ▶️ https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/mM52R4r2nF
- Oct 27, 20268.9x their median
From New Delhi to Wellington ⏩ Abhishek Sharma never forgets to be in his element 🧘♂️ #TeamIndia | #NZvIND | @OfficialAbhi04 https://t.co/tmyvJ1VzI9
- Oct 6, 20268.8x their median
🚨 Announcement 🚨 #TeamIndia's T20I squad and India A squads for New Zealand tour announced 📝 Bhuvneshwar Kumar makes a comeback to the T20I side 🙌 More Details ▶️ https://t.co/oJ52QSH0DO #NZvIND https://t.co/btbXlQ0nQD
- Oct 6, 20268.8x their median
Here's wishing #TeamIndia bowling coach @mornemorkel65 a very Happy Birthday 🎂🎉 https://t.co/vvD5986nl4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3.2K interactions against 28M followers, an engagement rate of 0.012%. Posts are seen about 105K times each, and 3.07% of those impressions turn into an interaction. That is about 0.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 324 posts sampled, 89% carry an image or video and 75% link out. The account's strongest tracked post pulled 39K interactions, about 12x its own typical post. Recurring topics include #teamindia, #indvwi, #nzvind.
- What is BCCI's engagement rate on X?
- BCCI (@BCCI) has an engagement rate of 0.012%, based on the median interactions across 324 original posts from the last 30 days against 27,624,529 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, BCCI sits above the 10th percentile of the 211,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BCCI have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BCCI post?
- Most posts go out around 15:00 UTC, and Saturday is its busiest day, at roughly 12.63 posts per day across the measured window.