1Password engagement report
@1Password - 147K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 11 interactions against 147K followers, an engagement rate of 0.008%. Posts are seen about 4.6K times each, and 0.239% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 67% link out. The account's strongest tracked post pulled 2.8K interactions, about 257x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 27, 2026. Recurring tag: #techforwardawards.
Where this sits in the catalog
At 0.008%, 1Password sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 470 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 16, 2026257x their median
AI agents are booking travel, signing into websites, and acting on your behalf. That creates a new security problem: until now, letting an agent log in meant exposing your credentials to the model. Today, with @AnthropicAI, we're changing that. 1Password for @claudeai lets Claude use your stored credentials to complete real-world tasks without your passwords or one-time codes ever reaching the model, its memory, or Anthropic's systems. You stay in control and approve which credentials an agent can use. 1Password handles authentication behind the scenes. Available now on Mac for business, family, and individual customers. https://t.co/eg9Y1bW7uK
- Aug 17, 202649x their median
Our Security team has identified an active phishing campaign targeting 1Password users. The phishing emails claim your account's payment method needs to be updated and include a link to a fake "update payment method" page. These emails are not from 1Password. This campaign is not the result of any breach of 1Password's systems, and we're actively working with partners to take down the fraudulent domains. If you've received one of these emails: 🔵Don't click any links 🔵Forward it to [email protected] For guidance on spotting and handling phishing: https://t.co/wmUM77aIeE
- Aug 27, 202625x their median
1Password is making it easier to sign in, move your data, and protect credentials🔒 Here are the latest updates for 1Password users: ✅ Upgrades to autofill and autosave ✅ Data ownership and migration improvements ✅ Developer updates Read the full roundup of the latest 1Password updates: https://t.co/GdlcidYpQl
- Jul 13, 202610x their median
Our Security team has identified an active phishing campaign targeting 1Password users. The phishing emails impersonate a third-party identity provider breach notification and include a malicious link. These emails are not from 1Password. This campaign is not the result of any breach of 1Password's systems, and we're actively working with partners to take down the fraudulent domains. If you've received one of these emails: • Don't click any links • Forward it to [email protected] For guidance on spotting and handling phishing: https://t.co/wmUM77aIeE
- Sep 24, 20263.5x their median
We’re excited to share that 1Password has been named an Identity and Access Security finalist in the 2026 #TechForwardAwards! 🏆 Thank you to @SiliconANGLE for this recognition. ➡️ Read more here: https://t.co/Uw9cB6fua2 https://t.co/3XrIKFJjaY
- Jul 14, 20263.2x their median
Today we’re Introducing AI Spend and Consumption Management in 1Password SaaS Manager. ✅ One normalized view of AI token consumption across Anthropic, Cursor, and OpenAI ✅ Budget risk with spend thresholds and automated alerts ✅ Team, user, vendor, and model cost visibility ✅ Optimized AI investments within their broader software portfolio to reduce unnecessary spend Learn more: https://t.co/lIBoDvpQ8K #AISpend #SaaSManagement #FinOps #AIGovernance #1Password #AI #tokenmaxxing
- Aug 28, 20262.8x their median
AI agents are a new class of identity. Meet 1Password at Fal.Con 2026, booth #1852. On Sept. 1, @NancyZWang (CTO, 1Password), @talperetz_ (Co-founder and CPO, @Runlayer) and David Tsao (CISO, @NotionHQ) will also discuss securing rogue agents with identity, access, and runtime visibility. Register here: https://t.co/HpJvvfut8Y
- Jul 2, 20261.8x their median
Your identity provider only shows what's connected through SSO. That leaves shadow IT, unsanctioned AI tools, and unmanaged access hidden in the gaps. 1Password SaaS Manager goes beyond your identity provider by discovering AI and SaaS apps through spend data, browser signals, and Enterprise Password Manager vault, giving IT and security teams the visibility they need to govern access before hidden apps become security risks. See it in action https://t.co/EI2CBCJxKZ 👇 #ShadowIT #SaaSManagement #1Password
- Sep 15, 20261.6x their median
We're proud to support Herackthon 2026, a monthlong innovation challenge uniting creators, technologists, and visionaries to build for women, by women, and with everyone. Workshops along the way cover coding, infrastructure, architecture, and go-to-market strategy. 1Password is providing licenses to the members of the three winning teams, so they can continue developing their project with credential security handled from the start. 📅 Dates: Sep 14 – Oct 4, 2026 📍 Location: Vancouver + Remote 👥 Eligibility: Open to everyone · Teams of up to 5 ⏳ Deadline: Registration open until Sep 18 ➡️ Register here: https://t.co/VPae9NplHt
- Aug 10, 20261.5x their median
More than a password manager 🔐 1Password is more than a password manager. Store everything from login credentials to credit cards, passports, and secure notes, all in one encrypted, easy to access place. Because security shouldn't stop at passwords. https://t.co/UbHiOJRw0F
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 147K followers, an engagement rate of 0.008%. Posts are seen about 4.6K times each, and 0.239% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 67% link out. The account's strongest tracked post pulled 2.8K interactions, about 257x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is 1Password's engagement rate on X?
- 1Password (@1Password) has an engagement rate of 0.008%, based on the median interactions across 6 original posts from the last 30 days against 146,989 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, 1Password sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @1Password have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @1Password post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.