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BMW Twitter (X) Account Stats

@BMWEnglish flagEnglishTier S
View on X
MunichAccount age: 13 years (joined June 2013)x.com

BMW is on Twitter (X) as @BMW, with 2,693,244 followers and 48,215 posts. It lost 28 followers in the last 7 days and 845 in the last 30 days. It has been on X since June 2013, an account age of 13 years.

Followers
2.7M
Growth (7d)
-28
Following
67
Influence
1.1K
Posts
48K~9.9/day
Likes given
15K
Media posts
5.3K
Follower ratio
40K:1

Insights

Over the last 30 days @BMW lost 845 followers (-0.03%). In the last 7 days the change was -28 followers. Its strongest tracked day added +1,277 followers on Jun 23, 2026.

Engagement

Per follower
0.211%
of 2.7M followers
Per impression
0.348%
1.6M views on a typical post
Reach
60.7%
of its followers see a post
Typical post
5.7K
interactions (median)
Saved
0.016%
266 bookmarks on a typical post
Posting rate
0.13/day
active 7% of days
Peak time
22:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 5.7K interactions against 2.7M followers, an engagement rate of 0.211%. Posts are seen about 1.6M times each, and 0.348% of those impressions turn into an interaction. That is about 60.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all.

Measured over 2 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #bmw, #bmwgroup, #bmwnewera.

Full engagement report

Follower growth

7-day
-28
30-day
-845
90-day
+4.2K
Avg / day
-28
2026-06-09+10K over 122 days2026-10-29

Best tracked day: +1.3K followers on 2026-06-23.

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Bio

The official #BMW account. Come for the cars, stay for the Joy. Imprint: https://t.co/CofRcurI3x

BMW on Twitter (X) - frequently asked questions

What is the Twitter handle for BMW?
BMW posts on Twitter (X) as @BMW. The profile is at x.com/BMW, and the View on X button at the top of this page opens it.
How many followers does BMW have on Twitter?
BMW (@BMW) has 2,693,244 followers on Twitter (X). It lost 28 followers in the last 7 days and 845 in the last 30 days. The count is refreshed continuously from public data.
When did BMW join Twitter?
BMW joined Twitter (X) in June 2013. The @BMW account is 13 years old. Searches for BMW age often mean a personal age, which we do not publish. The figure here is the account age only.